Having completed his Bachelors in Information Systems from the University of Westminster, London, Abhinav plays a significant role in Appy Pie’s growth strategies and is responsible for maintaining high standards in its services.
Can you survive a day without your smartphone? I am sure that the majority would respond with a negative. From being simple to being smart, mobile phones have drastically transformed to become the fundamental block of our modern-day lifestyle. A cursory glance on the timeline of the evolution of mobile phones lends us a peripheral view of the evolution that the devices have gone through. The portable mobile devices that were created as a mere mode of communication have now evolved to become our companion in life leaving basic communication features behind. A large amount of credit for mobile devices to gain this much importance goes to the global adoption of 4G, which has not only improved the core uses of a smart device but have added value in terms of offering various forms of entertainment along with services. Streaming and video calling capabilities have ascended while brands and businesses have also capitalized on the advancement of mobile technology.
Through this article, let’s try to assess how has the unprecedented growth and evolution of mobile technology led to an apparent revolution in modern living.
Memory Minefield
Over the years, advancement in memory technologies has lent us the ability to transform all aspects of our lives. It has paved the way for one of the biggest transformations that can be attributed to easy access to information and the new-found power to access & generate data upon our own will. Introduction of cloud storage & computing have affected how both individuals and society create, store and recall information. We have learned to increasingly rely on our devices to remember and store information on behalf of us. The capacity to store and represent an unimaginable amount of information at our fingertips has aided us with an unimitable survival advantage. In current times, IoT has developed to become the source of the information, and cloud has become the ultimate destination for storage. Together, they have changed the functionality of traditional operations across various sectors. The new technologies have aided us in providing huge
amounts of data that are used through various aspects of social behaviour. Changing the dynamics of marketing and branding, businesses are growingly innovating various ways to digitally interact and build a loyal line-up of followers viz a viz users. The social media platforms have now become faster, chic, and accessible ‘pigeons’ of interpersonal communication. Evident in the growing participation by the supposedly older generation in social media, socializing has shifted online and donned the cloak of instantaneous.
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Changing the dynamics of marketing and branding, businesses are growingly innovating various ways to digitally interact & build a loyal line-up of followers
Abhinav Girdhar, Founder, Appy Pie
Creating Our Own User Experience
The mobile revolution has moved towards the creation of context-driven experiences co-related to the real world. Mobile and Internet-based services have changed our everyday lifestyle. Through making our devices understand the day-to-day routines, we adopted an alternate modern day living experience. From relying on people on the road for navigation, to a seamless, automated assistant driven Google Map navigation, slowly and gradually, user experiences have shifted to the classification of specific functions through specific apps. Our experiences are increasingly driven by our daily needs in sync. Sooner, we would enjoy one app for all our needs rather than jumping from one app to another. User segmentation has over time moved from gender, age, and location to individual needs and preferences. Before we know, our mobiles will be intelligent enough to understand and cater to our immediate needs with the best real-time option available for our unique lifestyle. Growingly, we are moving towards new apps that will be a platform which aids us in accomplishing real-life tasks - with us. Living in a world that is seeking compact and easily accessible technology gadgets, wearable technology is on its way to surpassing the popularity enjoyed by mobile phones in the consumer electronics segment.
The Undying Age of Mobile Phones
As we are progressively moving forward with the growth of advancement in mobile technology, we can safely attest on the evergreen timeline of the ‘Age of Mobile Phones’. The appeal of the shiny rectangular devices with high resolution screens has been scaled-up with the addition of high utility and internet-based services & apps hosted through the cloud. We have transcended to a point where voice technology, home assistants, IoT service based apps, and tracking devices are superseding in connecting the end user across new channels in new ways. The future at present is tilting towards growth in mobile technology. Sensory movement based advancement such as facial tracking, eye tracking, and gesture recognition are standing on the edge of a new digital movement. Adding to it, the fact is the gradual inclusion of artificial intelligence in our everyday things which would lead to a future, wherein the manual input of information on these devices will be forgone. It is exciting to think of the futuristic possibilities that entail in the Internet of Things.
Glorious Future
It is no revelation that mobile phones have become an inexorable part of our life. Technology has enabled the world to create something beyond our imagination. Available in all shapes, size, and texture, the mobile revolution has provided us a more context-based, action based and a well-connected, lifestyle. The human mind can only anticipate the wonders it is yet to witness.
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