Fueling India's Sports Revolution

fitness, the increased participation in sports, and the growing investment in the sports facilities. The market has expanded in the recent years with the government push like “Khelo India” and the exposure to international sporting events. These factors have contributed to the increased need for quality sports products such as sports equipment. Besides, fitness activities like running, cycling, and yoga have strengthened the demand for fitness equipment. The consumers in India especially the urban consumers are shifting towards an active lifestyle which has translated into rising demands for sports products that are technologically superior and are long lasting. The effect of social networks and references to celebrities has also contributed to the growth, as the buyer looks for quality products that correspond to his athletic dream.

Furthermore, increased population of the middle-class bracket and increase in disposable income has made it easier for people to afford equipment used in sporting activities. E-commerce platforms have also contributed to the growth of the market and have been providing products at cheaper prices and easier access to products in tier II and III cities. Other factors that may be seen to influence the future of the industry include use of environment friendly materials in production of equipment, increase in home fitness solutions, and growth in organized sports leagues. From the current scenario, it can be safely said that the Indian sports equipment market has a lot of potential for future growth.

In this special issue, we introduce you to the top companies in this segment. Industry Outlook has identified the select few companies that have done particularly well in this sector with a high level of dedication. We have found that these companies have gone the extra mile in proving their commitment to meet the customer needs in an integrated manner. We welcome your feedbacks and suggestion that you may have concerning this special issue.