Driven by a plethora of factors including rising awareness of pet and livestock health, concerns over zoonoses, humanization of pets, as well as the prevalence of animal diseases and the rising expenses of animal healthcare, the global animal health industry is growing exponentially. The industry, valued at $62.40 billion in 2023 is expected to grow at a CAGR of 9 percent till 2030. As prominent companies within this sector work to spread awareness about pet and animal diseases and their rising treatment costs and introduce pet insurance policies, the industry is anticipated to continue on an upward growth trajectory.
Spearheading this industry with a global presence across 100 countries is Virbac. The company, founded in 1968 by veterinarian Pierre-Richard Dick, started its journey in Carros, France, but rapidly spread to different parts of the world fueled by a passion and dedication for the well-being of animals worldwide. The company entered the Indian markets by acquiring GSK India’s AFC division, launching Virbac India successfully. A leading name in veterinary pharmaceuticals, Virbac believes in providing healthcare that goes beyond mere treatments and is focused on compassion, science, and creating a global impact.
Pawan Gupta, VP - Sales BU-III, Debashish Biswas, VP - Sales BU-IV & T. Natesan, Area Director - IMEA
Purpose Driven Innovation
Committed to shaping the future of animal healthcare around the world, Virbac is motivated by its vision and purpose of ‘advancing the health of animals with those who care for them every day, so that all can live better together’. This purpose shapes the firm’s innovation and research endeavors, guiding it to continue innovating groundbreaking pharmaceutical solutions that effectively treat animal diseases and add value to their lives for the long term.
Raman Talwar, Sr. VP - Sales BU-I & CS, Dilip Pune, VP - Sales BU-V & Rajender Kumar, VP - Sales BU-II
“Our commitment to innovation is at the core of our purpose. Our company consistently invests in cutting-edge research and development, ensuring that our product portfolio remains at the forefront of veterinary science. With a diverse range of pharmaceuticals, vaccines, and healthcare solutions, we address the unique needs of companion animals and livestock alike. Innovative services training modules for the vet practitioner and for farmers through vets are our focus in animal health practices”, shares T. Natesan, Area Director, India, Middle East & Africa (IMEA).
Leading Indian Veterinary Industry
From its humble beginnings in India, the company, through its passion and high-quality product line, rapidly developed into a driving force in the country’s veterinary industry. Achieving quick success never wavered the company’s efforts and passion, rather, it acted as fuel for it to become a leader across all segments of animal healthcare.
Customizing its gamut of offerings to address the particular struggles and challenges that animals in varied regions are afflicted with, the company
emphasizes the vitality of locally pertinent solutions, a strategy that enables it to offer more effective treatments and solutions for the animals. Guided by the philosophy that emphasizes the essential bond between animals and their caretakers, Virbac strives to innovate solutions that are convenient to access for the animals as well as for those caring for them. Sustainability of treatments, and efficacy and safety of treatment are core values that the company emphasizes across all its solutions.
To ensure accessibility of its products, Virbac has nurtured an efficient distribution network that enables it to distribute products in various markets while ensuring timely deliveries, and ample availability of products for vets, clinics, as well as other points of sale. By leveraging technological systems like ERP and track-and-trace tools, the company retains strong supply chain control and monitoring capabilities.
“Our company is creating a positive impact with its products and services by helping veterinarians treat a number of diseases in various species of animals. We address the unique needs of companion animals and livestock alike. As an example, we have recently entered into poultry vaccines by acquiring Globion India with a vision of becoming the global center of excellence for the control and treatment of poultry diseases. Our reach extends beyond borders, making a significant impact on the lives of countless animals and the communities that care for them”, further shares Umesh Kulkarni, Director - HR (IMEA).
In addition to assuring ample supply to varied regions, the company’s focus on existing products is equally paramount. Implementing rigorous quality checks and control measures, the firm ensures that every one of the products sent to the market is of the highest quality, efficacy, and safety for animals. The quality checks are implemented throughout the production process and ascertain that the products meet the relevant regulatory requirements as well as safety standards, making its products globally trusted.
Holistic Animal Healthcare
For a company as passionate as Virbac, staying ahead of the curve is not just a competitive advantage, but a way to ensure that its innovation helps improve animal life as much as possible. To fortify its commitment towards advancing animal healthcare globally, the company strategically collaborated with veterinarians, researchers, as well as other industry experts. Forging long-lasting mutually beneficial partnerships based on the values of innovation and knowledge sharing in veterinary medicine, the company works hand-in-hand with various key stakeholders ensuring that its products and innovations align with the ever-evolving industry requirements.
Furthermore, the company’s efforts to advance animal healthcare are not restricted to simply innovating treatment solutions and developing pharmaceuticals but extend far beyond that. The firm invests proactively in education and training programs that are aimed at equipping veterinarians and animal caregivers with the right information and knowledge that guides them in providing ideal care to the animals. Virbac is not only on the mission of providing optimal animal healthcare but also of promoting responsible animal ownership and care practices that are sustainable and holistic for overall animal well-being.
In providing holistic animal healthcare solutions and carrying out responsible animal care programs, Virbac is also concerned with its efforts towards promoting environmental sustainability. In addition to implementing sustainable and environmentally responsible practices throughout its supply chain, manufacturing processes, and resource usage, the company also educates vets and caregivers about sustainable care techniques.
Future Roadmap
“In the dynamic world of animal health, our story is one of continuous dedication to the welfare of animals, making it a beacon of excellence in the veterinary pharmaceutical industry. As we continue to evolve, our company remains dedicated to its founding principles while embracing the opportunities presented by a rapidly advancing industry. With an unwavering commitment to veterinary excellence, we will shape the future of animal health wherever possible, leading the way with innovation, compassion, and a global perspective. As our company looks to the future, its vision remains clear – a world where every animal receives the care it deserves, supported by the pioneering and sharing spirit of Virbac”, lastly adds T. Natesan, Area Director, IMEA.
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