The Indian sports equipment market reached a worth of $17 billion in 2023. The rapidly growing health awareness, increasing per capita income, and technological advancements are some of the major key factors propelling the domestic sports equipment market. The sector is gaining traction at a steady pace with an influx of sports-oriented startups attracting investment from venture capitalists and other investors.
Being an eminent exporter of balls, cricket gears, and racket sports equipment, India has witnessed significant growth in the ball segment especially over the past few years. However, India’s sports equipment manufacturing eco-system is still in a scattered state due to which the dearth of skilled labourers is a prevalent issue in this industry. It affects the market development to a great extent as the manufacturing process is heavily labor intensive. When a Maharashtra-based sports goods manufacturing establishment, Kumaram Rubber Goods Mfg., popularly known by its brand name 'Tennex' identified this drawback, they started responding to it by training their workforce thoroughly in order to produce quality sports equipment.
Tennex offers cricket tennis balls, rubber balls, and various other sports gear to cater to the ongoing surge in fitness awareness and the improving domestic sports landscape. Along with the manufacturing, the company also partakes in the export operation of its products. While Tennex specializes in the manufacture of cricket balls it also has a wide range of sports goods such as tennis balls, rackets, and others in its product basket.
The technologically advanced manufacturing facility enables them to offer quality gear at reasonable prices and helps in catering to the consumer requirement irrespective of its volume. The company’s adherence to quality and ability to attend to changing consumer preferences have made it launch into a competent manufacturing system and diversify into a plethora of sports products over the three decades.
Growth Trajectory
The company was founded in the year 1983 and is now helmed by the Tennex Group of Companies. Since 1993, Tennex Group of Companies started manufacturing cricket tennis balls. Later it upgraded its manufacturing capacity and also branched out into badminton rackets, shuttlecocks, and various other sports gear. The Tennex Group of Companies consists of Kumaram Rubber Goods Mfg., Kumaram Sports, Tennex Khelkood, Tennex Impex and All About Sports. The manufacturing facility is equipped with start-of-art machinery and conforms to the international standards. They set up the facility in a way that delivers superlative output at minimal costs.
With a production capacity of thirty thousand balls per day, Tennex is poised to cater to the client's requirement on a wholesale basis. All their products undergo a stringent quality-checking process to ensure the highest level of customer satisfaction. Tennex believes in the commitment to ethical industrial practice to manufacture sports gear that is customer-centric.Tennex consistently upgrades its facility to respond to the latest market demands and modifies its products according to consumer needs.
Their team of efficient professionals and skilled workforce work tirelessly to stay dedicated toward the objective of the organization. Apart from manufacturing, it also outsources products through OEM basis. Currently, Tennex circulates its products in Maharashtra, Gujarat, Karnataka, and Uttar Pradesh in a widespread manner. Centre Court and True Flight are the two other brands from the Tennex umbrella. The vast experience that Tennex has garnered over the three decades helps it understand the market pulse and the future growth potentials and administer a flexible manufacturing establishment that adapts to the latest market practices. Chandra Prakash Maheshwari, Founder at Tennex adds, “We strive to make Tennex a household name for sports goods. Our strong emphasis on quality has positioned us distinctly in the marketplace since 1983. As a home-grown we aim to take part in the government’s initiative to make India a global sporting powerhouse”.
Products Offered
Tennex offers a wide spectrum of products including a cricket tennis ball, cricket rubber ball, cricket bat, cricket bat grips, graphite badminton rackets, aluminum and steel badminton rackets, feather shuttlecock, nylon shuttlecock, carom coins and strikers, lawn tennis rackets and balls, table tennis rackets and balls and swimming caps and goggles, jump rope, and chess board. The tennis cricket balls are designed in such a way that they can be played with up to fifteen overs. Even a six-month-old Tennex ball is said to maintain the same bounce as the new one. Tennex claims such efficiency of its range of balls.
The cricket tennis balls are available in heavy-weight (also known as hard tennis balls), designed for overarm bowling, and light-weight (also known as soft tennis balls) for underarm bowling. These balls are crafted for backyard battles, recreational games, training sessions, and tournaments. Its specialized bounce comes from rubbers of superlative grade and ensures good grip. Their cricket tennis premier balls are specially designed for turf or box cricket. These balls are made of high-grade rubber and have a premiumquality felt on the outside.
Tennex offers cricket tennis & rubber balls & various other sports gear to cater to the ongoing surge in fitness awareness & the improving domestic sports landscape
They use their in-house made fine quality rubber adhesive. The balls are a robust fit for various sorts of bowling experiments. Their cricket rubber balls are perfect for any field, whether in rain or shine. Its lightweight and bouncy finish makes it an ideal option for practice. The single-body graphite badminton rackets without a joint are lightweight and durable. The graphite built provides additional strength to the racket frame, designed to deliver elevated aerodynamic performance and protect it from breaking during clashes. It also ensures a good grip while playing.
Tennex offers a good variety of badminton rackets as well including Graphite Badminton Racket T-2001, T-2002, T-20003, T-1003, inter alia. The nylon and feather shuttlecocks come with stable flight and can be played in intense matches. Crafted with meticulous precision and high-quality feathers, the feather shuttlecocks offer unparalleled speed, control, and durability on the badminton court. Tennex tennis tournament balls are made of high-quality rubber and ensure longevity. These balls are multi-purpose and can be used for lawn tennis as well. The weight and size of these balls are tennis regulation size and weight, measuring approximately 6.86 cm in diameter and weighing between 56-59.4 grams. Precise bounce and spin let the players gain more control over their shots and hit with accuracy. The vibrant yellow color provides better visibility on the court even in low-light conditions.
Jump ropes are their fast-selling products. Under the guidance and market insights of Chandra Prakash Maheshwari, Tennex has earned a repute in the western region of India. Its modernised facility along with Tennex Group of Companies fosters the flexibility to adapt to the latest market situations. Tennex’s management has developed a work culture across its infrastructure that is conducive to productivity and the well-being of the workforce. Their diverse team dedicates itself to delivering the best consumer experience. While manufacturing sports equipment they also focus on enthusing people more into fitness and sports. Hence, Tennex also sponsors at various sports events at colleges and universities in order to enhance the sports culture and the supporting eco-system for the coming time.
Future Endeavours
Technological advancements will continue to influence the outlook for the sports equipment market. Furthermore, the increasing number of fitness and sports enthusiasts is going to drive the demand for high-quality sports goods. Tennex observes such ever-evolving potentials of the sports gear industry and is motivated to tap into them. They are also focusing on boosting their brand resonance. The company wants to emerge as the go-to brand for sports goods in every nook and cranny of India. “We are planning to set up one more manufacturing unit in Rajasthan to cater to the needs of Northern India. We are also looking forward to expanding across the country and publicizing the brand. Tennex is aiming to fortify its export strength by extending its products to more countries. In addition, we are planning on organizing cricket tournaments in the coming years", Chandra Prakash Maheshwari concludes.
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