The uniqueness of Indian cuisine can be defined by its unique taste, aroma, and perfect blend of spices. Spices have been a part of Indian cuisine for thousands of years. Even the Indian climate has been traditionally well-suited for growing a variety of spices. With increasing urbanization, due to the busy lifestyles of people across cities, there has been a huge demand for processed food over the year. However, the country has been recently witnessing a growing demand for natural ingredients and additives, especially after the pandemic, owing to rising awareness among people for holistic wellness.
Even various initiatives taken by the government have helped the food ingredients & additive market witness tremendous growth over the years. The Indian food ingredients & additive market is currently valued at around $100 billion and is estimated to grow at a CAGR of 6.8 percent by 2029. Founded in 1995, Shailendra Rishi Raj Industries India India (SRR Masala) is a Mangalore-based leading manufacturer and supplier of spices, offering a wide range of high-quality and unique blends of spices and herbs with an emphasis on natural ingredients.
"With customer centricity and satisfaction at the core of its operation, the firm has been leveraging digital marketing and e-commerce platforms to reach more customers and expand its market reach even further", shares Shylendra Suvarna, Managing Director, SSR Masala.Coming to its product portfolio, SRR is the pioneer of a wide range of spices in the Indian market and launched various products, such as Chicken 65/Kebab masala, Lollipop Masala, Fish fry masala, Chilli chicken masala, and many more, in 1995 and only after that, all the major brands started following the footsteps of the firm. The Ginger garlic paste manufactured by the firm is by far the best product as compared to other major brands in the market.
Some of its highly sought-after products include Biryani masala, Ghee Roast masala, Chicken 65/ Kebab masala, Chicken Sukka masala, and many more. Several factors make SRR stand out from the rest of its peers in the market, such as quality, sustainability, affordability, and transparency. Apart from using highquality natural ingredients, SRR also uses local ingredients to reduce costs and offer more affordable product lines. The firm prioritizes sustainability in its sourcing and production practices and also provides quality & safety-related information to its customers, thus ensuring transparency. SRR also keeps track of the customer feedback received on the ground level and tries to come up with the best products accordingly. Beginning with hand packing 10 masala packs a day in 1995 to currently Manufacturing 1000 pieces per minute, SRR has come a long way in terms of growth and geographical expansion.
With customer centricity & satisfaction at the core of its operation, SRR Masala has been leveraging digital marketing & e-commerce platforms to reach more customers & expand its market reach even further
Leveraging its consistent delivery of highquality products and exceptional customer service, the firm has expanded its product portfolio and established a strong & loyal customer base while achieving further geographical expansion and distribution channels. SRR also has won numerous awards over the years, including Bharat Udyog Ratan Award and National Award from KOCEDC. As part of its future roadmap, the firm has plans to venture into the ready-to-cook segment. SRR is also working on expanding its product portfolio further with some new products being in line to be launched soon.
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