The revival of industrialization in the country is helping liberate the pandemic-stricken economy. Although most of the core manufacturing and services sectors experienced complete shutdown during most of 2020 and even in 2021 when the second wave hit, things are now changing steadily. And it is not an unknown fact that during any kind of national economic breakdown, it is the core sectors that are affected the most.
This impact was evident in the manufacturing sector, be it cement, steel, power or refineries, where the need for industrial fans is a must. As a result, the industrial fans manufacturing sector suffered great losses during the pandemic owing to the severe interruption in the supply chain to multiple industries. But as the sector is gaining stability again globally, it has registered a CAGR of 3.4 percent and is likely to be valued at $24.42 billion by the end of 2026 as has been reported by Mordor Intelligence.
However, there has been a major shift in geographical preferences by companies internationally who are moving out their businesses from China and establishing in other Asian countries and India is one of them. The demand that is getting generated in the CIS, Middle East, African and South-East Asian countries are being fulfilled in the Indian market with a perfectly engineered product at a very competitive price which is much lesser than European manufacturers. Reitz India based out of Hyderabad is an experienced company in this domain that has been able to clearly understand the demands of foreign countries and fulfil them comprehensively.
Aniruddha Sengupta, President & COO, Reitz India states, “The demand that we are, experiencing is because of three reasons. Firstly, they want the product at a lesser price which becomes very easy for us because of the economy involved in the process. They can get products at much lesser prices than European companies. Secondly, they want a perfectly engineered product that doesn’t fall out all of a sudden. And finally, because of the expertise in the engineering involved in manufacturing the product, we guarantee lesser power consumption by it. Our fans consume much lesser electricity than many of the Chinese and European manufacturers.”
Standing Out In The Market
Reitz India takes pride in the quality it delivers to the customer. The company thinks that it is the superior quality and competitive pricing that make their products unique and attractive. Reitz India vouches for reliability when it comes to the durability of the equipment. They understand and study the requirements of their client and deliver quality with excellence. The company’s retrofitting approach enables them to renovate the consumer’s existing equipment as per their need and ensures efficiency for a prolonged period.
Reitz India stands by its assertion about their manufactures having a minimum of 20 years of longevity, if not more. Their clients are truly satisfied with the kind of service they provide, ranging from sending engineers to inspect problems and study them to coming up with the best solution to fix those.
Indeed, the company is leading the evolution in designing and producing industrial fans in the present time and making a statement in the international market.
The company manufactures Centrifugal fans and Axial flow fans and they can customize those according to the client preferences. Reitz uses German technology and engineering standards that make their products stand out in the market as Germany has always been one of the global hubs for long-lasting machinery and technology. And in fact, Reitz India is an Indo-German collaboration, the name of the German counterpart being Konrad Reitz Ventilatoren GmbH. The joint venture company was named Reitz India which started its operation in 1998 from Hyderabad with trained manpower of 60 and today the strength increased to near 450.
The COO mentions, “Currently, we are supplying our product to a lot of different sectors and all our clients have complete trust in our quality and products. There is a huge demand for industrial fans in the steel industry owing to the increased manufacturing after lockdown. We are also experiencing demand from other companies that manufacture cement and even power, refineries and carbon black manufacturers. Reitz India has always lived up to the expectations of the client and will keep doing it in years to come.”
“Our strength is that we are designing efficient equipment and manufacturing them. We make up to the quality with the help of quick and efficient procedures which were particularly inherited from Germany and we have installed some special machines with which we can deal with good quality. So, our design is robust and basically, the life fulfils user’s expectations,” adds Aniruddha.
The company also has an organised system for after-sales services. Any client that avails products from Reitz India also entrusts the maintenance and consultancy of and for the material delivered. The company fully understands the importance of their products in the manufacturing units they are planted in and offers after-sales services at every step of operations and even tend to client needs on an emergency basis. This is done so that Reitz is able to offer a solution that is a complete package in itself.
Reitz India vouches for reliability when it comes to the durability of the equipment. They understand and study the requirements of their client and deliver quality with excellence
Growth Story And Future Projections
As mentioned earlier that Reitz India was started as an Indo-German collaboration which was brought into effect in the year 1998. The COO elaborates that from the time the company was operational in India, they were having a problem getting connected to clients. This was because other manufacturers were already in this domain and there was competition. Reitz had to go through a lot of convincing in order to close new deals. The company implemented the idea of capturing the replacement market first. There were a lot of potential clients who were in need of replacement and Reitz was able to live up to their expectations perfectly. They captured the replacement market gradually and now stand among the most trusted industrial fans manufacturers and suppliers in the country and has made a significant name in the international market as well.
“Reitz uses german technology and engineering standards that make their products stand out in the market”
Speaking about the future ahead of the company, Aniruddha concludes, “Since inception, we haven’t been too much aggressive in the market. We have picked our pace slowly and steadily. As of now, ours is a 22-year-old company and only with hard work and absolute engineering one day it shall become a 100-year-old company. There are various developmental plans that we are currently working on and we hope to become a 200-crore company by the end of the next financial year.”
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