Advertisement is considered the most effective way to increase sales by making the product stand out, and it is known that marketing has 5Ps around which all the advertisements are made called Product, Price, Place, Promotion, and Packaging. Needless to mention that people get tempted to avail of any product only if it is visually appealing. Being an attention seeker is a must quality that labelling should possess, and the graphic and art team are responsible for enhancing the persona of a brand and putting forth the best brand identity in front of consumers. Recharge Trendd Setter is a 21-years-old advertising agency from Indore-Delhi-Mumbai, India, offering integrated solutions, i.e., ATL and BTL, for digital, social, and traditional media. It is one of India's most integrated and comprehensive advertising, marketing, and branding solutions agencies.
Most clients are confused and seek consultancy to execute their vision and get the right strategy to work on getting the best output as the ultimate expectation of a client is conversion. Recharge Trendd Setter works on a marketing strategy that must convert into leads and numbers so the client can expand their buyer group. “We do a lot of research before suggesting the right path to the client, such as consumer perception analysis, demographic study, competitor study, and ultimately deriving an execution path through which the client will understand a proper flow with
logical reasoning. We help businesses articulate their idea, clarify what and where the brand stands for, and choose their ideal position”, shares Kshitij Shivprasad, National Creative Director & Managing Director, Recharge Trendd Setter.
Helping Businesses Reach their Consumers
Recharge Trendd Setter started with on-ground activations, branding and strategizing events, and roadshows, but at present, they cater the biggest of their portfolio to Creatives and Audio-Visual production. Recharge's most recent expansion is under Digital, IT with a combination of TVCs, radio jingles, and the whole ATL section and are handling the social media of top-notch labels providing a bouquet of various services that can be seen on their website. “Recharge is known as the third-largest rural marketing agency in India. We can call ourselves an all-rounder agency that works holistically for brand development”, speaks Kshitij.
Recharge Trendd Setter's USPs are effective in comprehension, efficient in execution, and eccentric in thoughts
Recharge Trendd Setter's USPs are effective in comprehension, efficient in execution, and eccentric in thoughts. They have a bag full of high-end clients from different industries like UPL, PI Industries, Bayer, Deutz Fahr, Apollo tires, Eicher, Bayer, Sudhamrit, Lumax, etc. Amidst the crowd, they have successfully survived the pandemic hit twice because of their continuous evolution and vision. Recharge's team strength consists of 45 percent women and has a mix of young and energetic individuals working with experienced veterans. They have people from various genres like engineering, fashion, journalism, and many. Who are now working as graphic designers and writers and provide diverse experience with countless ideas, thus, making a vibrant environment to work.
“Recharge is known as the third-largest rural marketing agency in India. We can call ourselves an all-rounder agency that works holistically for brand development”
There will be plenty of future changes in the advertising and packaging business, which has the potential to change the whole course of action for many industries. Numerous companies are adopting an emerging trend of eco-friendly packaging that is taking the place of conventional methods of packaging and advertising. "Recharge Trendd Setter keeps experimenting with the latest technologies and aim to be Globally trusted brand with consistent innovation by enhancing partnerships for mutual growth”, signs off Kshitij.
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