Witnessing the bad disruption brought down by COVID-19 hit in 2020, the construction industry observed a rebound in the year 2022, with government and industrialists emphasizing the building of infrastructures across the nation introducing effectively curated investment budgets and more. Citing the incessant growth in the construction and infrastructure sectors across India, with the thrust on infrastructure development the construction industry in India is expected to reach $1.4 Tn by 2025.
According to Global Data, a data and analytics company study, the expected rise in the Indian construction industry in 2023 will be supported by a sharp increase in capital expenditure as part of the FY 2023-24 budget. However, the construction industry market in India, consisting of both Real estate as well as the Urban Development segment works across 250 sub-sectors with linkages across sectors, and the building material industry stands at the core.
Today researchers are developing materials that perform better or that tread more lightly on the planet – and ideally do both. The global building materials market is likely to grow at a substantial 2.6 percent CAGR during the forecast period, between 2023 and 2028, accounting for $221960 million in 2023, and $258920 million by 2028. It will be backed by the increasing adoption of tactics by key players as per Market Watch’s report. And, amongst the significant building construction materials industry one company that is noteworthily making its m ark offering the best quality building construction materials is Prayag Clay Products - a brick and tile making company.
Having said that, the company has been in the building construction materials business since 1937 doing excellent brickwork. “Prior to independence when the first generation of the family laid the foundation for the first brick kiln in a small premise, it has taken generations of hard work, decades of research & development for the company to be today called Prayag Clay Products - a pioneer in the Clay & Real Estate building manufacturing products”, shares Dishaant Badlani CEO of Prayag Clay Products.
The Differential Product Portfolio
Driven by innovation and new technology adoption & inclusion for manufacturing building construction materials, the firm has a no-compromise policy in place concerning product quality and thereby offers high-quality building construction products. The vast product portfolio of Prayag Clay Products ncludes Handmade Bricks, Extruded Wirecut Facing, Cladding Bricks/ Brick Slips, Clay Hollow Bricks, Clay Paver, and Roofing Tiles, while they can be bought across India in respective cities - Pune, Coimbatore, Bangalore, Kolkata, Hyderabad, Indore, Mumbai, Kozhikode, Chennai, Raichur, Mysuru, Ballari, and Raipur.
The effectively engineered and versatile construction bricks of Prayag Clay Products come in a variety of colors, shapes, sizes, types, and textures. Prayag Clay Products’ bricks ingenuity is so worthwhile that it uplifts the look and feel of both one’s interior and exterior walls. The company’s venerable products are designed to bring about a beautiful, positive change in the structures one builds for life. However, nowadays, as technology is advancing across industries, hollow bricks are replacing traditional bricks in the brick manufacturing space.
As there are many valid reasons for the change in the trend, Prayag Clay Products now has reached the threshold by expanding & diversifying its product namely, Hollow Thermal insulating Bricks. It was in 2021, that the company for the first time in Uttar Pradesh introduced this revolutionary product - clay hollow block in the construction industry.
Hollow bricks are considered intelligent construction materials because they are light, durable, and provide incredible strength to the construction. However, as per buyers’ or homeowners’ perspectives, they are cost-effective, since they provide the much-needed thermal insulation to the walling of the house followed by increased sound insulation.
Cost-effective products help in reducing the cost of construction with locally available materials, along with improved skills and technology without sacrificing the strength, performance, and life of the structure build. There is a huge misconception that low-cost housing is suitable for only sub-standard works and they are constructed by utilizing cheap building materials of low quality, while it’s the fact that proper management of resources does help with low-cost housing. Relatively, the company is stepping ahead to make a more significant impact on customers and save the environment. Even its clay products are as sought after as its bricks.
Its wide variety of clay tiles is available in an assortment of beautiful colors, textures, and styles, which are perfect for roofing and cladding. To the client’s wonder, Prayag Clay Products are fed with unique features like soundproofing, cost-effectiveness, less dead load, fast & easy installation, energy-efficient, and maintenance-free for life. Its hollow blocks, pavers, and special bricks are known for their formidable strength and endurance.
India, which is the second-biggest brick producer in the world with an output of nearly 250 billion bricks annually, has estimated 2,00,000 brick kilns today. Even, Prayag Clay Products, beginning its production with the company’s first manufacturing unit at Varanasi in 1938, expanded to double its original production capacity in the location in 1945 and later opened a second unit in Varanasi at another site in 1978. Keeping pace with the advances in the manufacturing trend, it also changed its manufacturing facilities system like firing technique & practice in all three units from the traditional way to the zig-zag firing system (in 2001), one of the most efficient techniques in the history of brick-making.
In 2003, it also partially mechanized its first unit by introducing the latest extrusion technology of the time, and it’s still one of its kind in the state. Today its manufacturing units are thoroughly upgraded and at par with the technology of the time. Using automation & computer control to improve the way bricks are crafted, Prayag Clay Products stands as one of the largest clay products manufacturers in Uttar Pradesh. As it wasn’t enough, the company has now outreached the international market, setting a strong footprint in a foreign land by offering bricks as per international standards. The company has been in the export business of bricks and brick slips, exporting its products to U.K., Europe & Middle East since 2017, whereas Australia and New Zealand are in the list since 2021.
The Proficiency & the Quality to be Reckoned
“Be it infrastructural projects, schools and universities, or magnificent structures existing in time, our bricks any time being used in the base and walling have led to the entrenchment of a strong foundation for elegant, resilient structures across the regions of India. While our skillful brickmakers are to be applauded for it as they behold absolute mastery over all the regional variations that are there across Indian land, and thus design bricks that perfectly match local styles – in imperial as well as metric sizes. They are just the experts in designing and manufacturing bricks that truly meet the client’s requirements, be it the shade or the texture for any given construction project”, avers Dishaant.
What makes Prayag Clay Products stand out from the rest of its peers in the market is its special and personalized attention to detail. Prayag Clay Products ensures that it always complies with the client’s expectations. It is the high quality of its services and the excellent artisanship of its skilled brickmakers which is found in its product’s finish, strength, and durability, that makes the clients vouch for the brand in the market. Moreover, Prayag Clay Products’ offerings are low on maintenance but very high on aesthetics.
It is the high quality of its services and the excellent artisanship of its skilled brickmakers which is found in its product’s finish, strength, and durability, that makes clients vouch for the brand - Prayag Clay Products in the market
Future Trajectory
While a lot has changed over the years, this 86-year-old company manufacturing world-class bricks has moved a long way since then. Today having three separate brick lines, it is poised at the forefront of India’s vast architectural and design evolution. The plant today has reached the capacity of 200 tons daily in various Bricks slips, Tiles, and Pavers. For the next phase, Prayag Clay Products plans to expand from 200 tons to 800 tons of production aiming at new and innovative construction Clay Blocks that will radically reduce the costs of construction, lower the footprint in climate change while manufacturing them, improve the speed of application and the lower need for mortar and cement.
Finally, there can be observed a significant reduction in the impact of climate change since the blocks will conserve energy on a far greater scale than the classic brick or any other building block in the market. It will even ensure the absence of any maintenance once they are placed forever, both due to their values and most importantly the quality standards, they possess. Substantially, it will be the ideal choice for any residential and commercial construction. “Our extensive knowledge of the market backed with several decades of experience leverages us a unique edge amidst our peers in the industry. I can say that Prayag Clay Products is your ultimate brick destination”, concludes Dishaant.
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