According to a recent report, the global medical disposables market size is anticipated to reach USD 844.83 billion by 2027, growing at a CAGR of 16.7 percent until 2027. A major factor bolstering the growth of this market includes the increasing number of surgeries, globally. Other factors include the rising incidence of Hospital Acquired Infections and the impact of the COVID-19 outbreak.
While the Indian medical device industry is poised for significant growth in the coming years, this industry is backed by numerous factors that include booming medical tourism, growing health awareness among the Indian population, and the growth of healthcare services in the country. Recently, the Indian medical devices industry has been in the limelight owing to increased government focus on encouraging domestic production in the industry and it has announced a heavy package over various schemes intending to uplift the industry. Given the current market scenarios, India, being one of the worst-hit countries by the COVID-19 pandemic, is anticipated to witness a rapid market growth, since it will instigate a demand surplus for surgical disposable products. Also, it has observed unprecedented growth in the demand and usage of medical disposables such as face masks, gloves and respiratory products. When it comes to medical supplies, however, clients are more concerned with the product's quality, since one should never compromise on product quality. and services being rendered in this sector and just like every other market, clients want to work with a trustworthy brand.
One such company offering trustworthy and quality healthcare disposable surgical products is Mumbai-based Nishi MedCare. Nishi MedCare is a young company spearheaded by dynamic leadership and a team of experienced professionals. While it assures and delivers premium quality products to all of its clients, Nishi MedCare’s brand, SURGIPAL, also focuses on packaging, to ensure the safe and smooth delivery of its products, before use.
“Our focus is primarily on quality assurance and premium packaging. we work on brand value creation, creating an identity for Nishi MedCare within the market, says Vishwapriay Shrivastava, CEO, Nishi MedCare.
Wide range of surgical disposable products
The thumb rule of business is keeping the clients satisfied and meeting their requirements. Keeping that in mind, Nishi MedCare offers a vast range of products in their portfolio to cater to the needs and preferences of the customers. Nishi MedCare offers an array of surgical disposable products such as Surgical Gloves and Full range of Examination Gloves, Infusion and Transfusion range products, Various Range of Catheters, Urine Bags, Surgical and other drapes, Surgical gowns and Personal Protective Equipment (PPE), Oxygen Mask & Nebulizers and Surgical Face Mask.
State-of-the-art Manufacturing capabilities for best-in-class products
All products of Nishi MedCare are manufactured as per ISO 9001:2008 / ISO 13485:2003 and CE standards. The company strictly adheres to the WHO – GMP guidelines. The healthcare industry needs to exercise utmost care when it comes to quality and sanitization and products offered by Nishi MedCare are manufactured in a state-of-the-art cleanroom, packed in premium quality, and followed by the process of ETO sterilization. To keep up with the changes and advancements in the trade, the company keeps updating its operations with the latest technology and equipment to stay up to mark and assure the capabilities needed to meet the growing demand of the industry.
Significance of understanding your Industry
While the medical supplies market is already a competitive one, the COVID pandemic outbreak has made it even more competitive than it used to be. Since no organization can exist in a vacuum and competitors in this landscape offering similar products and services, make it even more difficult for companies to stand out among the crowd. Therefore, it is crucial to know your industry, understand your competitors, their operations, products, etc., and to survive in such a dynamic market, it is necessary to find the gaps in order to break into new niches.
“Emphasizing our strengths helps us highlight our differences in comparison to the competitors,” says Vishwapriay Shrivastava. “Furthermore, it is also imperative to understand the product positioning of the competitors and their pricing strategies as this helps us understand how much influence they have over our target demographic and whether or not we can break into theirs. “Having a clear understanding of our competitors helps us better establish the ideal market position of our brand because it is critical to convey the right message about the product in the market in order to get the business viewed in a certain way,” Vishwapriay explains when discussing the importance of having a clear understanding of competitors.
Our focus is primarily on quality assurance and premium packaging. We work on brand value creation, creating an identity for Nishi medcare within the market
Implementing the right market penetration strategy
“While every company and business has to deal with diverse customers and unique circumstances that are specific and relevant to their business, the same applies to us as well,” says Vishwapriay Shrivastava.
The main focus of Nishi MedCare has always been on working towards remaining strong and trying to implement and deploy the correct market penetration strategy for its premium quality products under its brand, SURGIPAL. Nishi MedCare’s trusted trade partners domestically and internationally, who have been associated with the company for long work as a team to continue to grow within this rapidly changing market and deliver the best-in-class products to its clients.
“Having a clear understanding of our competitors helps us better establish the ideal market position of our brand because it is critical to convey the right message about the product in the market in order to get the business viewed in a certain way”
Nishi Medcare identifies its target market and strategizes its operations in order to create its brand SURGIPAL’s position within the market and then work towards further solidifying its identity.
The Road ahead
Business plans can get super granular and balloon to the size of a novel but for mapping the business growth a strategic roadmap is always required. “Nishi MedCare has been successful in penetrating its products in the domestic as well as international markets but since our industry is widely competitive, retaining the market share and maintaining a consistent growth keeps us on our toes always,” affirms Vishwapriay Shrivastava. Nishi MedCare tries to keep a timeline view by setting deadlines for review and plotting strategies for the company and products.
Nishi MedCare believes in building strong personal rapport and long-lasting relationships with its customers because it helps to propel market growth. The global medical disposables market size has always shown consistent growth in terms of volume and revenue and is likely to grow further in this decade at a good pace. With an array of products already under Nishi MedCare’s portfolio the company hopes to make its brand name SURGIPAL and Nishi MedCare synonymous to the idea of good quality and trusted brand within the healthcare industry.
We use cookies to ensure you get the best experience on our website. Read more...
