Increasing mechanization and process automation of industrial activities has been a trend of the twenty-first century. These process advancements attempt to maximize efficiency in the face of ever-increasing demand for a wide range of products, while also highlighting the importance of mechanical performance and reliability. Bearings are fundamental where mechanical equipment performs business critical functions in any operations. In years to come, the bearing industry is expected to play a crucial role in defining the efficacy of India’s attempt to be a manufacturing hub.
However, the wide prevalence of counterfeit products has been a daunting challenge for the industry. Counterfeit bearings can drastically affect the performance of the equipment, leading to production and other losses. Moreover, with each industry exploring niche areas, it is now imperative to opt for an experienced bearing manufacturer that can satisfy the bespoke demand, with impeccable application engin.
NBI India, a subsidiary to one of the world's leading bearing manufacturer, NBI Bearings Europe S.A. of Spain is working to address the industry's fundamental difficulties. With a goal for 'Atmanirbhar Bharat', the company manufactures a full line of formally imported bearings. This in turn helps its clients to exponentially increase the uptime, while minimizing the dependency on foreign markets. Moreover, the deep-rooted technical know-how and application engineering skills of NBI Group help the firm provide its clients with premium quality tailor made products.
“At NBI India, we are committed to manufacturing a wide variety of bearings that are currently being imported from overseas markets. Furthermore, we are multiplying our production capacity to meet all the needs with quick turnaround time”, says Aditya Chindalia, MD, NBI India.
Premium Product Range
“NBI at the forefront is a premium bearing manufacturer and this is how we position ourselves in the global bearing manufacturing market”, adds Chindalia. With more than two decades of experience in the bearing manufacturing segment, the firm has mastered the three aspects of bearing manufacturing, that is – metallurgy, design and production.
To begin with, in the metallurgical section of bearing manufacture, NBI India has formed supply agreements with seasoned companies that are well-versed in the required faulty controls. “After two years of consistent working we have been able to audit them for our regular supplies. Metallurgy is a critical aspect of the overall production, and we ensure that products are formed maintaining the stringent parameters”, states Chindalia.
Secondly, at the design stage, the team of NBI has championed a special 'E +' or enhanced bearing design that is capable of providing greater load ratings to the clients. These special designs are developed by NBI’s highly skilled and proficient
design team in Spain, who leverages advanced design technologies and techniques at every point of development.
NBI India has also diligently set up its overall production line that ensures optimum quality. The firm has employed a veteran in the bearing manufacturing industry.He has an unmatched knowledge in bearing manufacturing and has also worked in Romania for the last two decades. Currently, he has been vested with complete responsibility for the production of bearings for NBI India, and ensures that all the products are on par and exceed the international standards.
Bespoke Solution
With every industry transitioning to automate pace, procurement of the customized product has now evolved as the primary demand for the industrial clients. However, this demand creates a unique problem. “To deliver a tailor-made product, the manufacturer needs to have indepth knowledge not only on bearing production but also about the overall operation line of the client and the area of deployment of the bearing. Secondly, to avail the benefit of the customized products, the clients are often pushed to order large quantities, thereby making it impossible for the clients to take a tried-and-tested decision”, mentions Chindalia.
NBI India, on the flip end has conquered both the challenges, and is now successfully providing bespoke solutions to the clients. Owing to the firm’s undivided attention to the engineering companies, NBI India now works with them at a close proximity. This aids the firm to understand the total operation procedure and cater them with a customized solution with matched quality standards. Furthermore, NBI India also provides its clients the flexibility of working with small quantities as compared to the other multinationals.
“Our approach helps our clients to be flexible throughout the collaboration and in the end benefit from our solution”, points out Chindalia.
Impeccable Workforce
“Bearings is itself like an ocean, there are endless varieties of part numbers and each part number is incredibly critical and tactical to develop. There are multiple variables and technicalities involved in developing a bearing and each requires a dedicated effort to master”, adds Chindalia. Being a global entity helps NBI group to be updated with all the advancements in both application engineering and design segments. The firm further has a handpicked team of masters, who possess an unmatched knowledge in both the domains.
The design team consists of a group of eight people, who bring great domain knowledge, technical experience and unparalleled expertise. This team is dedicated to developing, studying and fixing the bearing designs, thereby helping to bring in lots of new designs for the market.
The application engineering team of NBI group, based in Romania has an extensive experience of whooping two decades. His leadership and guidance helps the firm to add value for the clients. “In application engineering, we work with customers who are developing a new application and use our software knowledge to provide the best fit solution that ensures optimum results”, states Chindalia.
At NBI India, we Are committed to Manufacture a wide Variety of bearings That are currently Being imported from Overseas markets
The Road Ahead
Venturing in 2020, NBI India met with immense hurdles, owing to the wrath of COVID pandemic. However, despite the limitations on movement and activity, the company was able to carve out a strong niche for itself. “In limited time, we have received tremendous reaction and a big welcome from the customer. As a result very few manufacturers have actually gone so close to supporting the customer in terms of flexible services and support that we are able to provide”, points Chindalia, In addition, the firm's undivided attention to the quality of the products has further helped it to evolve as a reliable partner for its clients.
In the future, the firm aims to evolve as a manufacturing hub, and support the global markets from India. To attain this, the team is adding new units and multiplying the current production capacities.
“In the next couple of years, we plan to multiply our production plant to almost three times. At the same time, we are also bringing in a world class heat treatment furnace which will allow us to provide very high value added heat treatment solutions to the customers. These factors will go a long way to ensure greater reliability, and help our customers to attain a robust space for themselves”, concludes Chindalia.
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