Connectors are the key elements in any electrical connection. They are used wherever elec¬trical wire comes to use like electrical equipment, projects in industry or utility. India is one of the fastest growing countries in the world and infrastructure development is being planned aggressively for the next 10 years. Looking at the export market for connector, it is very big and majorly sourcing from China and Eastern Europe. With the recent geograph¬ical turn around in the world owing to the pandemic, companies are looking for options and this has opened doors for Indian manufacturers worldwide. MG Electrica from Nashik is one of the ISO 9001, 14001, 45001 certified companies with CE, UL and ROHS approval. It is also IATF 16949 certified to meet the automotive industry requirements. The certifications are testimony to the reliability of the products that are manufactured by the company.
According to the management of the company, customers are looking for quality suppliers who can deliver quantity on time and meet the global standards. Keeping this in mind, the company has built its infrastructure of 25000 sqft and scaling its manufacturing capacity and bringing in lot of automated machines to deliver quantity at consistent quality. “From a business standpoint, there are two kinds of markets for these products in India. First one is the price sensitive market and another is the quality sensitive market. We usually go for the clients in the quality sensitive market because we have all the quality standard certifications for all our products that make them more trustworthy in the market,” states Mukesh Gupta, Managing Director, MG Electrica.
Eyes on Excellence
With all these certifications and good infrastructure, having multinational customers in the field of electrical and automobiles MG Electrica products are very well accepted in the industry. Added to this, the company also has a dealer network all over India to help and serve customers in time. Today MG Electrica is among the top three brands in India for lugs and connectors and is also a well-recognized name in the world market. The company has a wide network of 100 plus dealers all across the country which it has slowly and steadily built since its inception in 2008. The director, Mukesh Gupta can be said as one of the veterans in this industry having prior experience in one of the giant business houses in the world.
His experience in this company helped him gain the needed experience that was required to start MG Electrica. He is the Managing Director & driving force behind MG ELECTRICA. Mukesh Gupta is an Engineering graduate & holds a Masters in Management from renowned institutes in India. He brings with him incredible amount of technical as well as commercial expertise into the organization. His vast technical knowledge, exceptional sales expertise & comprehensive understanding of contemporary market requirements have been the constant source of inspiration & growth for MG Electrica. Manish Gupta Finance Director adds value in financial perspective & administration. Their father J. P Gupta adds his years of experience in all strategic matters and guides both Brothers.
MG Electrica has been successfully able to achieve this stature in the market because of a young professional team who believe in the company vision which is ‘To become a global brand in connectors’. The team follows in system and defined processes of manufacturing which are pre-calibrated to avoid any rejection and rework. “As the director of the company my role is more of development of systems and products. We produce around 4000 variety of connectors as per IEC 61238, DIN and IS Standards, also we produce customize connectors as per the customers requirement. Our set up is equipped with the design and tool room to give customers delivery on time and required solution. We are using the latest Siemens and solid works software which helps us to develop tools faster. We are having 300 direct customers in India and abroad where we serve them on time using dedicated software for PPC and RM Planning to work out bill of material and plan the manufacturing schedule. This helps us to serve timely delivery”, mentions Mukesh.
The manufacturing process established by MG Electrica uses the latest technologies for all its production processes creating high efficiency in the working systems. The company uses the most advanced machines for all its production processes & has all its systems with high quality adherence. This constant updating in the company machinery & processes helps it in manufacturing high quality products, reduction in wastage, meeting environmental norms, increase productivity & produce tools and terminals with zero error possibilities. MG Electrica always strives hard to satisfy all the needs of its customers & maintain accuracy in all the products that it delivers. It is the only company in the field of lugs and connectors which gives a batch number on every packed polybag of the product to give traceability right from raw material to the packaging. MG Electrica is amongst the few companies in the world who is IATF Certified in its field of connector giving batch code for traceability and well equipped tool room to make customized Lugs and solution to the customer’s non-standard requirement.
Growth Story
The journey of MG Electrica started in 2008. The only idea when Mukesh Gupta started this venture was that he wanted to create a brand which is known all over the world in its field. The company started this journey with a small setup of 300 square feet rented place with a single set of machine and few team members.
It was a difficult job to sell a consumable product in an overcrowded industry. As a policy the company decided that it will not compromise on quality and will give the best service. “We went to all major cities and tried to meet all dealers and major customers with consistent follow-up. We could get few non-standard customized inquiries where we gave solutions to them and today we are a default supplier to many major multinational customers all over the country”, says the MD.
Future Endeavours
MG Electrica is planning to manufacture allied components like cable glands, earthing accessories and panel accessories which are required by the same set of customers. So if it also introduces this product in the next one year the company will automatically grow two times in the next two years.When it comes to the domestic industry, the company wants to widen its dealer network and make a solid network of over 200 dealers all across the country in the coming three years. “The future plan is to cover to the global market. We are already strong in Middle East market and are making inroads to the European market. To make this task easier and grow faster, we are looking for a joint venture with a global company who could be a partner to our growth in global perspective and we will push them in the Indian market”, concludes the MD.
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