According to recent reports by Fortune Business Insights, the global wires and cables market size is anticipated to reach USD 269.46 billion by 2027, growing at a CAGR of 5.0 percent during the forecast period. Major factors driving the growth of this sector include the increasing investments in the transmission and distribution of electric power and the surge in demand from data centers and the telecom industry.
The wires and cables market in India is driven majorly by the government’s electrification projects and schemes such as the Ujjwal Discom Assurance Yojana (UDAY), the Deendayal Upadhyay Gram Jyoti Yojana (DDUGJY), the Integrated Power Development Scheme (IPDS), and the Pradhan Mantri Sahaj Bijli Har Ghar Yojana – Saubhagya.
Other factors bolstering this market growth include rapid urbanization and significant growth in building infrastructure and these have impacted the energy and power demand in residential, commercial, and industrial sectors.
However, there are challenges faced by the Indian wire and cable market, which act as factors restraining the growth of this market. The major challenges include the tough competition from global brands, rise in the prices of raw materials such as steel, zinc, copper, and aluminum. These have an adverse effect on profit margins as well. Furthermore, delays in executing projects owing to the multiple clearances and approvals required, and the shortage of manpower are all major impediments to the growth of the industry.
The Indian wire and cable industry have also been grappling with the challenges of lack of a level playing field in the market. In many cases, it appears that the tenders released by utilities have specific pre-qualification conditions that hamper the wider participation of domestic firms. Also, a large section of the industry is still unorganized; there is a lack of quality product offerings from these players due to non-compliance with the product guidelines.
Therefore, customers today are looking for wire and cable manufacturers who would help them in overcoming the aforementioned challenges by offering the right products that help in meeting the customers’ requirements.
This is where New Delhi based Marino Cables India Pvt. comes into the picture. Marino Cables is a leading manufacturer of LT Power Cables, LT Control Cables, Instrumentation Cables, and LT Aerial Bunched cable that helps clients in overcoming the aforementioned challenges by developing unrivalled, safe, and innovative product offerings.
Marino Cables’ mission is to be the premier manufacturers and providers for customers requiring specialty wires and cables to meet the demands of the existing and emerging worldwide markets. The company accomplishes this by providing exceptional services. Marino Cable’s exceptional longevity is based on a foundation of continuously operating on a sound financial basis, fostering profitable growth, and steadily increasing the value for its customers.
“We are proud of sustaining an organization that is dedicated to serving its employees and their families responsibly. We will continue to ensure multi-generational stability for the greater community through the manufacture of highly specialized products, serving critical technological advancements across the globe,” says Rajesh Jindal, Founder, Marino Cables.
Integrated Manufacturing And Testing Facilities
“What differentiates us in this landscape is our reliable infrastructure, our robust team of engineers and human resource, integrated manufacturing, and testing facilities. Also, all our products bear the ISI mark and are approved by most consultants/boards along with third-party testing laboratories,” adds Rajesh Jindal.
Using Advanced Technologies, And Fostering Strong Business Partnerships
Marino Cables intends to work continuously to improve the customer experience and driving operational excellence through continuous process improvement, using advanced technologies, and fostering strong business partnerships. MCIPL’s work ethics play a major role in bringing success to the company. It helps the company in exceeding customers’ expectations and delivering exceptional products on-time, with high quality. “We at MCIPL are one team with one vision, that we must strive to be the most trusted, reliable, and technically advanced supplier of wires & cables,” affirms Rajesh.
“We strive for quality and excellence in everything we do. Our employees ensure that the customers are satisfied with our products. Therefore, with an aim to provide total customer satisfaction, we invest our time and money in continuously improving the quality of the products, deliver the best service possible, and offer products at competitive prices. And, this goal of supplying customers with the highest quality products at competitive prices is best achieved through our continuous improvement of the Quality Management System,” he adds.
A Unique Perspective Into Developing Innovative Solutions
Working across so many different industries over the past 25 years has given Marino Cables a unique perspective on developing innovative solutions for the customers. The ability to draw from the wide-ranging expertise of Marino Cables’ engineers and the accumulated institutional knowledge of the company allows Marino Cables to tackle problems that other companies may not be equipped to solve.
Often, innovation within one industry can be implemented into products in a completely different market or application, leading to cutting edge products and moving entire industries into new directions. The key to providing the right solution, regardless of application, is to start with an experienced team of engineers, armed with the latest design tools and technology. This knowledge and expertise, combined with state-of-the-art manufacturing and testing facilities allow the Marino Cables team to provide innovative wire and cable solutions and meet the ever-changing needs of its customers and rapidly transforming industries and markets.
Marino cables intends to work continuously to improve the customer experience and driving operational excellence through continuous process improvement, using advanced technologies, and fostering strong business partnerships
Through endless hours of research and development along with vast amounts of testing, the company has accumulated extensive data and information on the performance of various materials and constructions. This knowledge and experience have provided Marino Cables the ability to develop a custom design, based on individual customer requirements. Marino’s experienced engineers have backgrounds in a variety of engineering specialties including electrical and mechanical.
Designing Products According To Unique Requirements
Marino Cables India Pvt Ltd is a privately held, company with a rich history dating back to 2007. The MCIPL facilities consist of over 55000 square feet of space for the manufacturing of different types of wires & cables. Marino Cables is an ISO 9001:2015 registered company with more than 100 employees operating three shifts, six days a week. Whether working with customer supplied specifications or designing according to the unique requirements, the Marino Cables design teams develop innovative, one-of-a-kind wire and cable solutions.
Offering Quick Modifications As Per Customer Needs
The on-site manufacturing processes of MCIPL include wire drawing, braiding, cabling, insulating, and extrusion services. Since all of the cables & wires are designed and built in-house, MCIPL has complete control in offering quick modifications when needed. Through the true vertical integration of the manufacturing process, the company’s customers’ design-to-market curve is the shortest in the industry.
The Journey So Far
Speaking about the establishment and journey of the company, Rajesh Jindal says that, “The entrepreneurial journey of Marino Cables began in the year 2007, after completing my studies. Our vision was to establish MCIPL as one of the best wires and cable manufacturing companies in India with a commitment to deliver the finest quality products to customers on time.” MCIPL has witnessed immense growth within a short period and has become one of the leading wires and cable manufacturing companies in India with a strong presence in over 50 cities across the country.
“Marino cables’ mission is to be the premier manufacturers and providers for customers requiring specialty wires and cables to meet the demands of the existing and emerging worldwide markets”
MCIPL has built a reputation of being one of the fastest-growing companies in the domain through constant innovation and upholding high standards of quality and services. MCIPL is part of the government’s plan for providing electricity to every household. The company has been one of the major contributors in many central and state electrification schemes such as ‘Saubhagya Yojna’, IPDS (Integrated Power Development Scheme), R-APDRP (Restructured Accelerated Power Development and Reforms Programme), etc.
Expansion Of The Manufacturing Facility & Implementation Of New-Age Technology
Our state-of-art manufacturing unit located in Delhi helps us in manufacturing various products and meeting the rapidly growing demands of the customers. We aim to expand our manufacturing facility in the next couple of years and triple our turnover to more than 2 billion. We aim to provide the best-rated products and services that surpass the expectations of our customers in terms of value, quality, promptness, and reliability, which will give MCIPL an edge over the other brands in the market. Also, we are planning to create our own brand with the use of new-age technology in manufacturing, and to focus on continual customer-centric improvements,” concludes Rajesh.
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