Lubrication system manufacturers play an important role in the smooth operation of machinery in various industries. By providing innovative, reliable and efficient lubrication solutions, these companies help to reduce operating costs, increase equipment longevity and promote sustainability. Some of the biggest problems customers face in the lubrication systems sector include lack of knowledge, availability of quality products and timely support - all of which are solved by Luberr, a provider of comprehensive lubrication solutions.
Luberr, belongs to Rikkon Group of Companies who have their Corporate office in Chennai, Industrial hub of Tamil Nadu, and the manufacturing facility at Cheyyar Sipcot near Kanchipuram, Tamil Nadu, India. Committed to excellence, the firm’s skilled workforce is dedicated to delivering exceptional service, positioning the company for continued success and growth.
Meeting Market Demands
As an indigenously developed Indian product, Luberr meets the specific needs of the Indian lubrication market by addressing the industry’s challenges effectively. “We pride ourselves on the reliability of our products and the optimal, simple solutions we provide to our customers. Our USP lies in understanding customer needsand solving their problems effectively. For customers who manually handle lubrication, we educate them on the benefits of controlled, automated systems, ensuring precise and calculated lubricant distribution to each bearing point”, speaks Sujatha.
The firm also makes customers aware of maintenance schedules and recharging methods, emphasizing the importance of periodic lubrication. Rikkon’s in-house R&D center allows innovation and customization solutions based on customer requirements. “Our journey began in the tire industry with my father's experience in lubrication maintenance. Now, we serve diverse sectors like rubber processing, plastic molding, windmills, railways, and more. By developing indigenous solutions, we've replaced imports, holding significant market share and leading in custom-built lubrication systems across multiple industries”, says Sujatha Venkatesan, Managing Director.
Late S. Venkatesan, Founder Chairman
Entering a market dominated by established imported brands in lubrication systems posed a significant challenge. Customers were initially reluctant to switch from their trusted imported supplies. By prioritizing high-quality manufacturing to meet competitor standards, the company paved the way for indigenization and became a popular import substitute. The products gained global recognition for adhering to stringent manufacturing processes. With a dedicated team developed over the years, the company enhanced its capabilities to face fierce competition.
The firm’s sustainability methods in manufacturing automatic lubrication systems are highly effective, significantly contributing to environmental conservation and client efficiency. The company also employs energy-efficient production techniques, uses recyclable materials, and adheres to strict waste management protocols. Luberr’s systems optimize lubricant usage, reducing excess and minimizing wastage.
Manual lubrication can lead to over-lubrication or under-lubrication, harming equipment and the environment. By focusing on controlled usage, Luberr ensures precise lubrication, extending equipment lifespan. This precision lowers energy consumption and maintenance costs, supporting clients' sustainability goals through maximum operational efficiency.
Rikkon, a proud Indian company, prioritizes serving Indian customers with dedication and pride. The company has developed an atmospheric water generator named VAYUNEER, which extracts water from the surrounding air. This innovative and sustainable method of harvesting pure drinking water utilizes the atmosphere's vast reserves. “VAYUNEER introduces hybrid water generation from both air and ground sources, aiming to reduce groundwater depletion and provide an environmentally beneficial solution to water scarcity”, says Jagan.
Luberr’s client engagement process begins with an initial meeting to understand specific requirements, initiated through various leads and inquiries. The firm then conducts a thorough data collection and analysis to identify gaps and inefficiencies. Based on this, the company designs a customized lubrication solution and presents a detailed proposal to the client. After refining and finalizing the agreement, it develops a project plan, allocates resources, and coordinates with the client for seamless implementation. The system is installed, commissioned, tested, and calibrated, followed by comprehensive training for the client’s team. Post-installation, the firm also provides ongoing monitoring, support, and regular follow-ups to ensure optimal performance and client satisfaction. This continuous engagement, whether periodic or on-demand, keeps it connected with the customers throughout the entire process, ensuring their needs are consistently met.
Through relentless innovation & unwavering commitment, Luberr continues to lead the way in revolutionizing lubrication solutions for a sustainable future
Team Leadership
The firm’s management team at Luberr consists of four active directors who are deeply involved in strategizing and building the team. The team is a dynamic mix of highly competent and youthful professionals, driving the firm's growth through their combined expertise. The company’s engineers, R&D specialists, project managers, and customer support engineers are skilled in designing advanced lubrication systems, ensuring seamless implementation and exceptional service. With diverse industry knowledge across automotive, heavy industrial, railways, wind energy, mining, and agriculture, the team effectively addresses unique industry challenges.
“We foster innovation through a blend of seasoned professionals and young innovators, leading to continuous improvement and efficient problem-solving, resulting in superior products and services. Our quality and customer-focused team is dedicated to ensuring efficiency and customer satisfaction, enhancing our reputation, and attracting new clients, making us a preferred brand in the industry”, shares Sujatha. With this combination of expertise and energy, the firm delivers innovative, high-quality solutions to meet diverse customer needs. Starting with modest borrowed funds and now surpassing a revenue mark of over 50 crore, the company has had a remarkable journey, yet it aims to grow tenfold in alignment with India's growth trajectory.
Global Leadership
Luberr's core competency lies in providing comprehensive lubrication solutions tailored to each customer's needs. “We have addressed challenges and new applications across India that were previously difficult to manage manually or costly to import. Luberr systems are widely used in light and heavy industries, railways, metros, windmills, automotive (on-road and off-road vehicles), mining, construction, agricultural equipment, food and beverage, port yard equipment, metal handling, oil and gas, and recently, the defense sector. This extensive experience has made Luberr a trusted and adaptable brand in the Indian industry”, says Sujatha.
Early Inception
Rikkon Group, a family business, started in 1994 under S. Venkatesan's guidance. Utilizing his Tyre Factory experience and the mechanical engineering expertise of his two sons, the company focused on designing, developing, and manufacturing lubrication systems in India. In 2004, Rikkon became a private limited company and launched the LUBERR brand in 2012. The company earned ISO certifications, DSIR recognition for its in-house R&D unit, several patents, and RDSO certification as a railway lubrication equipment manufacturer. Under a diverse Board of Directors, Rikkon is poised for significant growth, reinvesting revenue back into the business as first-generation entrepreneurs. “We were encouraged by many big OEM to develop since we were young energetic dedicated team. What RIKKON is today is all due to our Customers, Suppliers and Employees who we have journeyed along in these 20 years”, says Aravindhan.
Future Growth
“Our future roadmap is focused on innovation and growth, aiming to achieve 5 billion in revenue over the next five years. Key elements of our plan include continuous product innovation and enhancing our portfolio with advanced technologies, such as smart lubrication systems integrated with IoT and AI for predictive maintenance and real-time monitoring”, adds Sujatha. The firm also plans to expand into global markets, particularly in the railway sector, with specialized lubrication systems for tracks and locomotives, including upcoming high-speed trains. Luberr collaborates with European technologies and has a design team in our German subsidiary, Luberr GmbH.
Committed to sustainability, the company adheres to sustainable manufacturing practices, focuses on reducing environmental impact through energy-efficient production, and recycles materials. The firm’s R&D efforts include researching graphene-based lubricants to enhance equipment life. Significant investments will be made in its R&D center to drive innovation and develop next-generation lubrication solutions. The firm is also forming strategic partnerships with key industry players to expand its market reach and enhance its product offerings.
In addition to its core lubrication solutions, Rikkon Group of Companies, are diversifying into new product lines to drive organic growth. The company's relentless pursuit of innovation has led to the development of Vayuneer, an atmospheric water generator (AWG) that produces pure drinking water from the atmosphere, addressing environmental concerns by conserving groundwater. This product, developed during the COVID-19 pandemic, showcases Luberr's commitment to sustainability and innovation. While Vayuneer is not yet commercialized, it is available in various capacities to meet the needs of households, commercial offices, and small industries. Looking ahead, the company is also expanding into automotive component manufacturing and wiring harnesses. Rikkon, has recently acquired a company 'Bharath Auto Cables', Hosur, for Wiring Harness products for Automotive and Industrial sectors. This strategic diversification aims to foster comprehensive development and expand Rikkon's presence in the global market, ensuring the company continues to innovate and grow.
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