Cables and conductors market is expected to witness a significant upsurge due to the rapidly rising urbanization and expanding infrastructure, around the world. The aforementioned factors have had an impact on commercial, industrial, and residential power and energy demand. Increased expenditures in smart power transmission and distribution system upgrades, as well as the development of smart grids, are expected to propel the market even further. But the power industry needs to consider how to adapt to new trends, wherein, one understands the ever-changing market dynamics and offers solutions as per the varied requirement of a given project. Furthermore, it has become imperative to offer value-driven products which are quality-driven and cost-effective.
Laser Power & Infra Private Limited (LPIPL) ventured into the power industry with a sole aim to bring a wide range of robust cables and conductors for residential, commercial and industrial facilities in both Indian and International market. LPIPL has attained a leadership position by virtue of its cost-effectiveness, reliability and quality products. This is the outcome of a vision believed by a dynamic management. The company drives its expertise in manufacturing and marketing one of the best series of LT/Power/Control, Aerial Bunched & HT Cables up to 66 kV, and ACSR/AAAC/ AAC conductors; featuring higher strength-to-weight ratio and improved corrosion-resistance for all industry verticals. Its own properzi aluminium rod rolling mill in Dhulagarh facility manufactures aluminium rods from ingots; thus ensuring stringent quality control and cost competitiveness.
Future-Driven Entity
Being the first-generation entrepreneur, Deepak Goel embarked on his empowering journey at the early age of 18, with a shop which was quite small, but the dreams were far beyond. Located on Ezra Street, Kolkata’s famous electrical market, the shop was just the beginning of his long-term vision. His in-depth knowledge of electrical goods inspired him to start large-scale manufacturing of Cables and Conductors, drifting over the period towards turnkey projects of Power Distribution. With dedication and perseverance, Deepak took LPIPL to the heights that now it became synonymous with turnkey ruralelectrification projects over the last three decades, with several state DISCOMS in its clientele.
Acing the Race
“We keep up with the pace and ace the race by providing complete service. We are not known only as suppliers of cables and conductors, but rather looked upon as a provider of a complete power system solution,” Deepak Goel, Founder at LPIPL. HAVING INTRUDED INTO THE INFRASTRUCTURE SECTORDISTRIBUTION DIVISION IT HAS FURTHER MOVED TOWARDS DIVERSIFYING INTO THE RAILWAYSOHE AND WATER DISTRIBUTION DEVELOPMENT.
A timely and cost-effective solution due to the higher production capacities and location of its factory make LPIPL the most profitable and economical solution for all categories of customers, be it international or domestic. When it comes to catering to the needs of international clients, the company has established a manufacturing unit located at Dhulagarh District in Howrah, which is logistically close to both the ports (Kolkata and Haldia) in West Bengal.
State-of-the-Art Manufacturing Facilities
LPIPL’s cables and conductors are designed and developed in its state-of-the-art manufacturing facilities at Dhulagarh, Howrah, West Bengal. The area of the Dhulagarh Plant is 1,75,000 sqft. The current annual capacity stands at 18000 km for XLPE Cable, 15000 km for Aerial Bunched Cable, 10000 km for Railway Signaling Cable, 30000 km for AAC/ AAAC Conductor, 100000 km for ACSR Conductor. , 2500 KM FOR COVERED CONDUCTORS, 3500 KM FOR HT POWER CABLES.
Dream Team
LPIPL’s success is backed by its technically-adept team of seasoned professionals. Its experienced R&D team has been consistently working towards bringing the needed innovation in the market today; while its marketing team looks after the product’s promotion and caters to the requirements of the esteemed customers. As a coordinating agency between the customer and production, the team works in synergy with the design team to get the right product delivered. An effective and efficient marketing network, spread across all the metros as well as other major cities enables LPIPL to better serve clients. Also, the company has a dedicated export team to serve its international clients seamlessly.
LPIPL’s competency in the field can be summarised through the numerous awards and recognition that it has been bestowed with over the years. In recognition of the company’s dedication to faster delivery timelines, the Certificate of Appreciation & Excellence 2017-18 was conferred upon LPIPL by Bihar State Utility. The company has won the award for the best conductor supplier by Power Grid Corporation of India Ltd., under the MSME Vendor category – Conductors at felicitations 2018 in New Delhi. Also, LPIPL has been conferred the prestigious ‘DARE TO DREAM AWARD’ by Zee Business in 2019.
Competency to the Core
The core team comprising industry veterans has decades of experience, hailing from domestic and international cable companies, EPCs and allied industries. “Quality is our core mantra. We believe in investing our resources in excellence – from machines to people to processes to partners. This approach has helped us accelerate our company’s growth bandwagon. We are a transparent company that has built upon trust and integrity; a culture that is truly the stepping stone to where we are today, wherein, we will remain in our journey to be an electrical cable products conglomerate," says Deepak.
A timely and cost-effective solution due to the higher production capacities and location of its factory make LPIPL the most profitable and economical solution for all categories of customers, be it international or domestic
LPIPL has very clear and uniform policies for trade across the country. It is the very backbone upon which the company operates. All the policies are focused towards creating value for all the stakeholders involved, be it customers, investors, partners or employees. LPIPL conceptualizes and manufactures every product with the ethos of ‘LONG LIFE.’ The company has brought the perfect blend of expertise, right from using the perfect raw material, customizing products to best-fit a client’s need, to offering prompt delivery and after sales services.
Bright Future
LPIPL as a company has seen a growth of 500 percent from 2015, till date. Post Covid, the manufacturing segment can expect a growth of about 15% in annual turnover, wherein, the year 2022 is looking promising for the Indian economy’s revival, which is expected to be back to pre-Covid levels by March 2022. With the increasing number of household connections and e-Commerce business growth worldwide, the Power Sector can foresee an increase in demand for power supply. With increasing demands LPIPL has perfectly positioned itself to cater to this growing demand across the country and overseas as well.
Comparing his organizational strength with that of an octopus, Deepak said that LPIPL is ‘An Octopus of Ingenuity’. Just like an octopus has a well-developed brain for multitasking, LPIPL is well equipped with a team of experts headed by the most efficient and extremely dynamic GOEL legacy.
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