Coated steel consumption in India has been witnessing significant growth in recent times. The coating on steel offers high resistance to corrosion and enhances the aesthetic appeal of the product. Steel is poised for exponential growth in the immediate future due to these intrinsic properties of coated steel.
The upwards growth trajectory of infrastructure, warehousing, and Industrial segment coupled with supportive government policies such as the establishment of logistic parks and free trade warehouse zones is expected to further spur the market growth. However, the challenges are still being faced when it concerns the deliver ability of quality products as per the time-line, and also the customization as per the specific requirements. These initiatives have given an impetus to coated steel consumption.
One such company that has unarguably been the single largest steel plant in India that has been at the forefront of the market by offering best-in-standard products with durability and shortest lead time is JSW Steel Coated Products Limited (JSWSCPL). JSWSCPL is India’s largest manufacturer and exporter of Coated Steel with a total capacity of 2 MTPA with the capability to produce 0.72 MTPA of Colour Coated Steel. The company has been consistently aiding organizations in realizing values when it comes to creating a safe working environment, developing value-added products for competitive advantage and customer requirement, building an amicable environment in surrounding communities, strengthening system intelligence to engage people in innovation and improvement, leveraging strengths of each unit through collaboration, to name a few.
“We are the preferred suppliers for roofing sheets in the Indian market. We have an impressive SOB in the steel roofing segment in India that includes bare galvalume and color coated roofing sheets. We have JSW COLOURON +, JSW Pragati & JSW Everglow premium brands to service the requirement of the Retail Segment. Similarly, we have JSW Radiance for OEM Segment,” highlights Sharad Mahendra, CEO at JSW Steel Coated Products Limited.
Ensuring Customer Centricity
The major USPs of the brand that differentiates it from the competitors is the availability of a wide range of width and thickness range in standard and customized colors, flexible delivery terms, application engineering, and after-sales service support, among others. The company’s application engineering team guides the customer to choose the best product configuration to meet their requirements. They have four plants that are strategically located in India with the capability to serve a wide range of standard and customized colors, covering entire industry segments like roofing, cladding, and sandwich panels.
“Our products are based on galvalume substrate which inherently offers longer shelf life. Our products can be customized to meet discerning requirements ranging from highly corrosive to extremely cold environments,” signifies Sharad Mahendra. All JSW’s plants combined have a color coated capacity of 0.8 million tons, and the capacity of plants combined will be close to 3.6 million tons, post-expansion.
We are the preferred suppliers for roofing sheets in the Indian market. We have an impressive SOB in the steel roofing segment in India that includes bare galvalume and color coated roofing sheets
Guaranteeing Quality Assurance
JSW has a well-defined Quality Assurance Plan (QAP), wherein, which material is produced, inspected, verified, and supplied. Pre-painted Galvanized material is supplied as per IS14246 standard, while pre-painted galvalume material is supplied as per IS15965 standard. All applicable tests for proper paint addition, coating, and durability are conducted on every material that is being produced. Furthermore, the company is the pioneer when it comes to acquiring the first BIEC license holder for the manufacturing of galvalume material in India. And to top it off, JSW brands also offer unique additional benefits such as JSW Radiance, which is available in variants that include anti-microbial, anti-dust, cool roof, anti-graffiti, high gloss, to name a few.
“We have a dedicated R&D team who works closely with suppliers and customers. The R&D team is on a continuous lookout for the latest technological innovations. We identify the new requirement based on our process capabilities as well as market feedback. As part of our strategic long-term plan, the R & D team has already prepared a 10 years technology roadmap for the coated business. Today JSW can boast of the widest offering in coated space thanks to continuous R&D and innovations,” concludes Sharad Mahendra.
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