A report by Polaris Market Research states that the masterbatch market is expected to grow significantly, from $6.63 billion in 2024 to $11.06 billion by 2032, at a CAGR of 6.6 percent. Nevertheless, the growth is associated with significant challenges. There are long lead times for development of tailored solutions that prevent quick response to customer needs. Moreover, inflexible minimum order quantities create barriers to those businesses that require a flexible solution. The diversity of customer needs is another challenge that affects the meeting of their requirements with products that satisfy. Also, the difficulty of smooth transition between different types of polymers and colours results in the loss of production capacity and higher wastage. Furthermore, the differences in quality assurance and testing standards lead to doubts about product reliability and uniformity.
These challenges of masterbatch market are addressed by Divine Materials, with the lead time to development as the first challenge being solved to pave the way for customization. In addition, the firm emphasizes flexibility in minimum order quantities (MOQ) recognizing the need for quick response to changing customer requirements.
Particularly, Divine Materials sets itself apart by the deep understanding of customer needs, which allows for the prompt conversion of requirements into acceptable products and related support services. The extensive focus on customization capabilities guarantees custom-built solutions for various industries while strict quality assurance and testing processes strengthen reliability. In addition, the segregation of production planning based on the type of polymers and colours simplifies the production processes, reducing the wastage and maintaining the efficiency. Through its unwavering devotion to continuous innovation and compliance with industry benchmarks, Divine Materials has made its mark in the field.
"We offer a keen ear to customer’s requirements. So, whenever we sit with the customers, we are able to understand them very well. And finally, we devise a holistic solution for them. Whatever be their requirement, we are able to quickly translate that into a product that satisfies them,” says Anshuman Jain, Director of the company.
Extensive Industry Experience
The USP of the company is based on its long-term in-depth industry experience and on its promise of customer-oriented service provision. The company ensures that its machines are perfectly configured to meet the demands of its customers. They rely on strategic sourcing by bringing in machinery and technology from Taiwan and Germany which are known to be hubs of engineering excellence. This strategy, in turn, enables the company to implement modern technologies into the production process on an ongoing basis, thus improving the quality and the efficiency of its products.
The company's journey started nearly 15 years ago with the setting up of its masterbatch and compounding unit as well. 2016 was the year when Anshuman joined in, strengthening the company's innovative and adaptive capability against the background of a dynamic market. Through the two main factors of customer satisfaction and technology advancement, the enterprise under his leadership has managed to cement its position as one of the industry leaders.
Strong R&D Unit
Divine Materials’ strength lies in its capable R&D unit that is the cornerstone upon which the company builds up itself in terms of progress and innovation. At the company, the whole process is split into two lines, one of which is dedicated to development and the other one to production.
Being equipped with diverse cutting-edge equipment, the firm pays utmost attention to the development and production processes.
Talking about the company's MD, Anshuman points out that his father is a crucial figure who has been working for over four decades in the plastic manufacturing. Representing the third generation in this field, he proudly acknowledges the source of his family's legacy, tracing it back to his grandfather, who was one of the pioneers in the country's plastic industry. This explains the history of the firm’s longstanding attachment and sustained quest for perfection and innovation within the industry.
Customization Capability
Masterbatches are employed mainly for the customization purposes, hence a well-developed production process is very significant. With its competent development team, Divine Materials is able to deliver fast and accurate progress in meeting the expectations of its customers. The company has an extensive range of machines and it is able to customize products to specific order requirements. It is experienced in the entire processing line of different polymers and specially designed solutions for each client.
The company gives priority to a smooth adaptation for different polymers and colours used in the production line. The company is in constant alignment with industry standards through proactiveness which is the ability to anticipate and adapt to the changes and innovations in technology. The spirit of excellence is what makes the firm a great choice, since this ensures the company’s continuous compliance with industry standards.
We are able to understand them very well. We devise a holistic solution for them. Whatever be their requirement, we are able to quickly translate that into a product that satisfies them
Production Flexibility
The most powerful advantage of Divine Materials is its R&D division, which is crucial in the high-speed development of the market. They possess the variety of products and technologies to accommodate the needs of the production lines hence the operation is carried out efficiently. This attribute of the company enables it to deal both with large as well as small orders effectively. This is what the company does differently, and caters to clients who are particular about their products. Their customer-centricity enables them to tailor their solutions to meet the specific needs of their customers.
Secondly, the production team of the company follows a well-defined systematic planning methodology to segregate production as per consideration of parameters like colours, volumes, and application. This fine-tuned process makes handover of responsibilities between the various stages of production run smoothly. Furthermore, the company offers its own developed purging compounds that are designed to be environmentally-friendly. These chemicals shorten the cleaning time, which in turn makes it economical for manufacturers to switch production runs. This multi-faceted approach indicates its dedication to the three key concepts of efficiency, customization, and innovation to meet the customer’s needs.
Responsive Customer Support
The company’s outstanding development team acts as a keystone in providing customers with solutions in different areas. Such a robust infrastructure ensures that the company can supply any product in different quantities from small to large quantities. During the consultation with clients, Divine Materials understands their requirements and build the products that can satisfy their needs in the shortest term possible. Moreover, the company reinforces the support by giving technical assistance when needed, making the service hassle free. Another area in which it is successful in meeting the customers’ expectations is in terms of volume. Through proper execution of two-way communication, identifying the customer needs and documenting them thoroughly, Divine accurately measures and fulfils the orders of any quantity.
The customer-centric approach of the company facilitates a dialogue with customers, guarantees that their needs are met in a holistic manner. In-depth discussions allow the organization to find out the most important information that can be used to amend product designs and specifications. Lastly, it is proud to have the customer satisfaction as their main success factor. The company foresees and resolves any possible issues, which in turn guarantees an easy journey for customers at every stage of the interaction.
Growing from strength to strength, the company’s last five years have brought it three to four times as many new customers. The latest development is that they have enlarged the capacity by adding six to eight masterbatch lines. This has broadened their scope to serve multiple industries such as automotive and construction. Its partnerships of significance include supplying to major producers of UPVC windows, footwear and luggage as well as making breakthroughs into the irrigation and automotive tools. They have earned a good reputation as a preferred supplier for different Japanese OEMs by their quality commitment and reliability.
In the future, Divine Materials hopes to double its turnover in the forthcoming financial year and foresees exponential supply in the next 3-4 years due to their latest investments into exports. As the Indian economy aims at the $5 trillion mark, the company is determined to play its role in it while fulfilling its goal of expansion.
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