The approximate size of the worldwide aluminium business in 2021 was USD 169.8 billion, and it is anticipated that by 2030, it will be close to USD 277.5 billion, with a compound annual growth rate (CAGR) of 5.61 percent from 2022 to 2030. Aluminium is malleable and non-magnetic by nature, and it has a silvery-white gloss. Additionally, it is the most abundant element in the earth's crust. In the packaging, electrical, and aerospace industries, this metal is in high demand from end users. While the demand is already at an all time high, this is being pushed by two factors - rising demand for packaged goods and an increase in the usage of aluminium by automakers rather than stainless steel. The industry is also growing as a result of rising OEM production and consumer demand for electric vehicles.
In the following five years, the Indian market, which was estimated at USD 1.3 billion in 2019, is predicted to double in size, reaching USD 2.50 billion by 2027. According to CAGR, the extrusion trade will expand at a pace of 8.3 percent per year. Power, Solar and Renewable energy, Railways, Metro, Defense, Aerospace, and Building and Construction industries are among the most promising industries in the country. A significant pure play maker of Aluminium Extrusions in India is Century Extrusions. Founded in 1991, the production plant for Century Extrusions is situated near some of the country's top primary aluminium producers in Kharagpur, West Bengal, in the country's east. With a unique product and strict quality standards, Century Extrusions has positioned itself as a high-grade producer.
The Stepping Stone
Late MP Jhunjhunwala, known as the ‘Man of Aluminium’, founded CEL. Vikram Jhunjhunwala benefited from his wide knowledge as CEL undertook a successful journey with rising client demand. At the moment, Shivanshu Jhunjhunwala, Vikram's son, is helping him in business by bringing his engineering and Digital India knowledge. Three extrusion press lines being expanded sequentially gave the business credibility with clients. Century Extrusions’ experience working with clients who had been with them for 2 to 3 decades, has greatly increased business operations. Geographically, Century Extrusions has a broadened network across the entire nation.
“We have our clients in all zones at Western, Northern and Southern zones of India including bases in Eastern India. We have our Marketing Office managed with experienced and highly technical marketing teams sitting in Mumbai, Pune, Ahmedabad, Jaipur, Indore, Delhi, Faridabad, Chennai, Bangalore, Hyderabad and Coimbatore. With this kind of network – nearer to customers, we feel that we are able to satisfy the customers and customers feel we are there to attend them at any point of time for any requirement of development and discussions. CEL is not just providing extrusions but total solution", shares Vikram Jhunjhunwala, Chairman & Managing Director, Century Extrusions.
The needs of original equipment manufacturers and their suppliers are met by Century Extrusions by extruding and producing aluminium extrusions in all types of soft,
medium, and high strength alloys from the complete range of 1000 to 7000 series of alloys, which is typically not made by other Extruder. Engineering segments, defense, aerospace, power, and safety products employ these high strength metals most frequently. Customers have confidence in Century Extrusions as a trustworthy partner because of the company's consistent quality and adherence to strict specifications.
Promising Quality Offerings
The demand for aluminium products has increased as a result of development of infrastructure across industries and significant investment allocated to industries like defense and power. Century Extrusions identifies as a pure play maker of Aluminium Extrusions and plays in a distinct league. This is because CEL is the only business that has distinguished the brand by using pure raw materials to create premium extrusions in all soft, medium, and high strength alloys. The raw materials go through a rigorous quality control procedure and are devoid of any scraps from external sources. Strict examinations are performed on the products to guarantee top end product quality.
"We at CEL have a very experienced team with a young mind to carry it with trained and experienced knowledge which are percolating down on the floor level to get the best product and to take the company a step forward. Our experienced team is headed in critical departments like Die manufacturing in Tool Room, Extrusions in Production Department where energetic young people implement the vision of the company at the floor level", shares Vikram.
CEL Vision
“We shall strive to continuously expand our aluminium extrusion business and be the supplier of first choice to all our customers. We shall simultaneously look out for new and emerging business opportunities related to our field of competence”, states Vikram.
Similar to other industries, the clients in this industry also expect high quality products at reasonable costs. “We at CEL believe in high quality extrusions which gives us an edge to meet our customer’s requirement by fulfilling their quality expectations and to replace import substitutes. Quality has been the top most and of foremost importance and that is a reason that 90 percent of our supplies are to Original Equipment Manufacturer (OEM) and their vendors and 90 percent of our orders are repeat order month on month basis", further adds Vikram.
Century Extrusions gives consumers the right solutions by comprehending their needs, final applications, and uses across various segments. The company produces a variety of high strength alloys, giving it a competitive advantage when supplying various markets. When considering the ultimate use and the customer's desired physical and mechanical attributes to match the finished product, Century Extrusions may also design the raw materials the customer needs in various alloys.
Century Extrusions believes in ethical and high-quality extrusion to meet our customer’s requirement which meets their total solution which they are looking for to grow their company and make India Atmanirbhar Bharat
Charting the Path to Success
Century Extrusions is elated with the careful planning, way back in 1991, that has led the company to enjoy an advantageous infrastructure. With the vision to expand and produce high quality extrusions to be achieved by advanced equipment, Century Extrusions created room for expansion and elaboration from the beginning. “We kept adding new balancing equipment to meet the upcoming demand of quality of our customers. We have 3 extrusion press lines out of which two are from Japan and one is Indigenous, our other balancing equipments are from USA", informs Vikram. Century Extrusions’ advanced infrastructure has also enabled unhindered production of high quality products, and a stellar performance during audits. CEL’s multiple quality checks and inspections ensure that the facility, as well as the products meet all the industrial parameters, and exceed quality expectations at all times.
Due to lighter weighing and revised carbon emission standards, the extrusion business is expanding. The demand for aluminium extrusion has increased across industries as a result of reduced usage of fossil fuels, infrastructural improvement in India, expansion of the PLI scheme across all segments, and rising per capita income in India. The Atmanirbhar Bharat effort has encouraged the sector to grow and raise their volumes, which has increased demand and volume for highquality extrusion from CEL. Century Extrusions is growing alongside its clients' businesses. In order to quickly meet the huge demand now and in the future, Century Extrusions aims to move to a new location and build larger facilities with new press lines and the most cutting-edge setup and technology. By expanding marketing network activities to more locations with rapidly expanding economic sectors, Century Extrusions is set to improve their order book by tapping into new markets.
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