A global wave of transformation in consumer preferences inclining in favor of natural and organic products has paved the way for tremendous innovation across sectors, including the flavor and fragrances industry. Aligning with these demands, the sector is navigating sustainable and plant-based sources of these products that have functional benefits, particularly for catering to the F&B sectors. Regional influences are also shaping market expectations with traditional flavors being highly sought after, while the demand for international flavors and scents also increases simultaneously. Evolving regulatory frameworks, new technologies for extraction and reducing waste, are also driving transformations within the industry.
Nevertheless, consumption of these products in Indian markets is still quite low. Price sensitivity, raw material sourcing, and rising competition from multinational companies are posing significant challenges for domestic producers. Rising to these challenges is CEC Flavours & Fragrances, a pioneering firm in this sector, offering cost effective and high-quality flavors & fragrances, sourced from reliable raw material suppliers. Leveraging a deep understanding of local demands and a vast pool of dealers, the firm offers exceptional products and prompt services, for which it is widely renowned.
Driving Innovation
In this increasingly competitive domain, CEC Flavours & Fragrances outshines competitors continuously by developing a unique range of products. Partnering with strategically chosen companies, certified for ethical and environmentally sustainable ingredients, the firm ensures that its products deliver what they promise. At the same time, aligned with global regulators, the firm adopts and implements international quality standards across the product range.
“We partner with suppliers who follow sustainable farming methods and biotechnology, ensuring that the production of flavoring ingredients doesn’t deplete soil quality or harm ecosystems. Traditional extraction methods, like steam distillation or cold-pressing, are often more sustainable than synthetic methods and using biodegradable solvents or enzyme-based extraction techniques can further minimize environmental impact while preserving flavor integrity, which we focus on. Partnering with certification bodies helps ensure that flavor ingredients are sourced responsibly. Certifications can set a standard for sustainable practices in natural flavor production and assure consumers that environmental considerations were made”, shares Appa Rao A., Managing Director, CEC Flavours & Fragrances.
CEC Flavours & Fragrances prides itself on providing the highest value products & services possible
Catering to various industries, primarily F&B and cosmetics, the firm takes proactive measures in tailoring its products to suit the unique needs of the clients. Dedicated product development teams collaborate extensively with clients and coordinate with R&D teams at CEC Flavours & Fragrances to develop these customized flavors and fragrances, helping brands achieve the desired solutions effectively. The firm engages in extensive R&D efforts to align its products and practices with evolving market trends.Additionally,it is increasingly prioritizing use of natural ingredients, and pursuing the creation of a simpler ‘clean-label’ of flavors and fragrances that would contain a minimal amount of artificial components.
“At Flavours & Fragrances, we pride ourselves on providing you with the highest value products and services possible. Proprietary knowledge and technologies enable us to provide performing flavors that serve as tools in the daily work of food technologists, to differentiate their work in today’s competitive environment. By focusing on local palettes, we create original taste experiences with the right blend of flavors, enhancing sensory experiences in everyday essentials”, further adds Appa Rao A.
Future Roadmap
Strengthened by years of experience and emphasis on excellence with each batch, CEC Flavours & Fragrances plans to build on its strengths in the dairy and sweets segments across India, Middle East and Africa. Simultaneously, the company plans to expand its export network, add more natural flavors to its portfolio, and expand capabilities in the beverages, HORECA, and pet food segments, all of which will boost its presence in the global F&B sector.
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