The global electric motor market is projected to grow to $169.1 billion by 2026, according to a report published by Markets and Markets. Low Voltage AC electric motors are prime movers for machinery across all sectors of the economy. In the long run, this market’s growth is likely to mirror GDP growth, with green-field and brownfield expansions being major demand drivers.
Product quality and reliability are essential in this sector and so is competitive pricing. Multiple parameters such as quality, expertise of the service provider and others must be considered to match motor specifications with the application to ensure performance, reliability and optimal capital cost. Sometimes customization is necessary to fulfill specialized specifications.
With greater awareness of energy costs over the motor’s life cycle (typically capital cost is only five percent of total lifetime cost), there is also growing demand for energy efficient motors. Bharat Bijlee, a full-range manufacturer with extensive experience in handling large project orders for core industries (steel, cement, paper, chemicals, food, infrastructure, and oil and gas), is well positioned to work closely with customers and meet their performance and price expectations.
Setting New Quality Benchmarks
The Quality Assurance (QA) team of the company’s IS Segment sets policy and methodology, and monitors and guides progress. Its quality philosophy encompasses culture building, and quantitative techniques to set new quality benchmarks across the value chain: from vendors to customers. Field problems are resolved through its service network with clear response and resolution KPIs. All field complaints are monitored through its call monitoring system BB Serviceline. “We believe that quality is everyone’s job, and that every team member is responsible for improving the customer’s experience of working with us", says Sunil Mistry, VP - Motors, Bharat Bijlee.
Bharat Bijlee began manufacturing motors in 1946 under the brand Bijlee. In the late 1950s, it became licensee of Siemens and marketed all its products until 1990. Today, the company has a portfolio of LV motors from 0.12 kW to 1250 kW, enabling it to meet diverse needs of every industry sector. “We have steadily invested in augmenting manufacturing capacity, and in building processes and capabilities to deliver a reliable product on time.
Our supply chain is designed to be agile, and to consistently improve point-of-sale availability and on-time delivery. We have an all- India sales, distribution and service network”, states Sunil. The company puts great emphasis on after-sales service as it can be a significant differentiator. Its centralized service desk system BB Serviceline enables it to monitor all service calls until closure, and to measure response and resolution performance.
We have steadily invested in augmenting manufacturing capacity, and in building processes and capabilities to deliver a reliable product on time
Contributing to Interconnected Manufacturing Ecosystems
Sunil is of the opinion that motors will continue to grow in sophistication and performance due to ongoing improvements in materials, processes and design. Ongoing upgradation of Minimum Efficiency Performance Standards (MEPS) around the world will further boost the demand for energy efficient motors. “Motors are increasingly becoming a part of digitalized and interconnected manufacturing ecosystems via the Industrial Internet of Things (IIoT). We are working on all these areas and will keep launching new products to meet the changing need of our customers”, concludes Sunil.
