The industrial fans market is experiencing robust growth, driven by factors such as increasing electrification, urbanization, and infrastructure development, including the expansion of railways, airports, and the creation of smart cities. There is a rising demand for effective ventilation systems in factories and cooling solutions for large machinery. Additionally, growing health awareness has led to increased demand for exhaust fans to manage dust and improve air quality in both industrial and commercial spaces. Technological advancements and energy-saving innovations further propel market expansion, aligning with the evolving needs of various industries. However, customers face several challenges, including ensuring energy efficiency, managing high maintenance costs, meeting stringent environmental regulations, and struggling to find fans with the right size and specifications. Addressing these issues is crucial for manufacturers to fully capitalize on the market's growth potential and to provide solutions that meet the specific demands of diverse industrial applications.
AVM Appliances, established in 1992 by Milind Shinde, is India's leading manufacturer of air circulators and light-duty exhaust fans. With over 32 years of experience, the company addresses market challenges by offering a comprehensive range of ventilating and air circulator fans available in various sizes, speeds, and configurations. The firm’s in-house customization capabilities and certified safety standards ensure timely delivery, spare parts availability, and excellent service support.
Pioneering Quality & Innovation Worldwide
AVM Appliances has marked significant milestones since its inception as a sheet metal component manufacturer. Starting in a modest 1,000 sq. ft. factory, AVM initially supplied components to the fan and motor industry. By 1998, the company expanded its operations to include fan manufacturing. This strategic shift led the firm to become India's second-largest air circulator fan manufacturer by 2010, supplying to all major brands in the industry. Post- 2010, the company diversified its focus to include exhaust fans, developing a new series featuring a fins-type motor design for enhanced efficiency. This innovation paved the way for the launch of the Deluxe range in 2020, further solidifying AVM's position as the third-largest exporter of exhaust fans from India, with significant exports to markets like Middle East and African Countries. By achieving a top line revenue of Rs.89.75 Crores, AVM demonstrated its robust market presence and growth trajectory.
In 2023, AVM Appliances introduced its own brand, ‘AVM', in select markets in India. With the tagline 'A Trendsetter', the brand launched a variety of trendsetting products that have been well-received in the market. This move marks the firm’s transition from a component manufacturer to a recognized brand in the fan industry. The company boasts a dedicated workforce of 200 professionals across design, manufacturing, administration, and marketing, with 70 percent of the team having served for over 15-20 years. This experienced team, along with collaborations with partners for tool design and component supply, brings a collective experience of over 32 years in the fan industry. This wealth of experience enables AVM Appliances to understand customer needs, differentiate products, and drive market growth effectively.
“AVM's journey from a small factory to a leading manufacturer and exporter highlights its commitment to innovation, quality, and market responsiveness, positioning it as a significant player in the global fan industry”, says Milind V. Shinde, Managing Director.
Engineering Excellence in Fan Production
AVM Appliances offers a diverse range of products, including industrial air circulators, industrial exhaust fans, domestic exhaust fans and ventilation fans, ceiling fans, domestic tables, pedestals, wall fans, and domestic 450 mm pedestal fans. Additionally, AVM has expanded into various domestic fan categories, such as TPW, small ventilation fans, and ceiling fans. This expansion underscores the company's commitment to customer-centricity and innovative product offerings. The company maintains a regular connection with OEM partners, export partners, and customers through one-on-one meetings and market visits to capture their needs accurately. This ongoing engagement helps AVM stay updated on the latest product standards, regulatory requirements, and competitors' products, enabling the development of new products with well-defined unique selling propositions.
The complete client engagement process at AVM begins with a thorough understanding of customer needs. This is followed by benchmarking against competitors, defining proposed product specifications, and initiating the design and development phase. The entire development cycle, which can span from six to eighteen months depending on the design complexity, includes several critical steps: understanding customer needs, benchmarking with competition, defining product specifications, design and development, prototyping and testing, tooling, manufacturing, certification, and finally, supply. AVM’s structured approach ensures that every product meets the highest standards of quality and performance, tailored to the specific requirements of its clients. By leveraging its extensive industry experience and maintaining close collaboration with its partners, AVM Appliances continues to deliver innovative and reliable fan solutions that meet the evolving needs of its customers.
AVM Appliances has been pioneers in engineering quality fans & innovative home ventilation solutions for over three decades
AVM Appliances distinguishes itself in the competitive fan industry through its unwavering commitment to quality, sustainability, and innovation. At the heart of AVM's product offerings are meticulous design features such as shielded double ball bearings and induction motors with permanent capacitors, ensuring longevity and efficiency. The use of Class F insulating materials and thermal cutouts further enhances the safety and reliability of its fans, setting a high standard for durability and performance. AVM’s comprehensive in-house production capabilities, which include design, tooling, and manufacturing, ensure on-time delivery even for international markets, thus maintaining high levels of customer satisfaction and brand visibility. Sustainability is a core focus for AVM Appliances as the company has developed its own motor and impeller designs to optimize the consumption of precious materials such as stamping and copper. This innovation not only reduces material costs but also minimizes the environmental impact.
Starting as a sheet metal manufacturer in a 1000 sq. ft. factory and making sheet metal components for Fan Industry has now spread over 24,000 sq. ft. ensuring almost 80-90 percent sheet utilization, significantly reducing sheet waste. The use of 100 percent recyclable packaging materials further underscores AVM’s commitment to sustainability. In response to the growing need for energy efficiency, AVM has launched products that consume 30-40 percent less energy than the prescribed standards. Recent developments include an energy-saving air circulator with an induction motor and a BLDC fan, highlighting AVM’s dedication to environmental responsibility. Quality assurance is integral to AVM’s operations. The entire range of air circulators and exhaust fans incorporates shielded double ball bearings, eliminating the need for greasing during the fan's lifecycle.
The motors, designed for high efficiency and long life, use Class F insulating materials with a temperature rise limited to Class B standards, significantly reducing the risk of motor burnout. AVM’s in-house manufacturing of all critical components, supported by a well-equipped quality and testing lab, demonstrates its capability to maintain stringent quality standards. AVM’s supply chain process is designed for efficiency and reliability. With in-house production of critical parts and dedicated supply partners for molding, die-casting, and packaging materials, most located close to the factory, AVM ensures timely delivery of orders. This robust ecosystem enables AVM to meet customer needs promptly, reinforcing its reputation for dependability in the market.
AVM Appliances aims to double its revenue within 3-4 years, increase exports by 50-60 percent, and establish 'Brand AVM' as an Rs.100 Cr brand. Focused on innovation, the company is developing energy-efficient and sustainable products, streamlining manufacturing processes, exploring new materials, and pursuing patents for novel inventions in the fan industry.
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