India has traditionally been a late adopter of technology and this has however been an advantage in some areas, as the technology evolves. With experience of over 50 years in various areas of color technology, A. T. Inks is the market leader in the digital signage industry in India and they have been the first digital Ink manufacturer for solvent-based Inkjet Ink. Established in the year 1994, the company was started by Harish Goswamy and his sons, which initially started with trading, then moved into manufacturing in 1997, and finally into Inkjet Inks where it is today.
The growth of the company took off in 2006 as it became a Xaar-approved company. The company’s brand was created by Saurabh Goswamy by projecting a larger-than-life image of the company to build customer confidence in the brand. Today, A. T. Inks is present in more than 30 countries through their dealers/ distributors/customers and have seen success with many large Multi-National companies.
With the Indian economy moving towards becoming the third-largest economy in the world, it is expected that the growth for Inks is only going to exponentially increase. The company has 1000+ formulations and the company owns 50+ patents worldwide to support its ink formulation and development work. The company has 16+ large format printers (1.6 to 3.2 Mtr wide Printers)
installed in-house for their product development and product testing purposes ensuring every batch of ink is tested on a live printer before giving the green signal to the users. They make inks for almost every type of print head, available in the market and almost every type of digital ink used in the market. A. T. Inks has been in the business of Inkjet Inks for the last 20+ years and this is a very long time in the inkjet world, they are a proud Ink Partner with Xaar and with FujiFilm Dimatix, two prominent Print head manufacturers of the World.
A. T. ink has been the first company in India who started making Inkjet ink (solvent-based) and this has given them a learning curve in digital ink manufacturing. Having inks for almost every print head in the market and at every price point for the end-user adds an unprecedented advantage for the end-user as the basket of products to choose from is very large. Rex- Tone Industries Limited (A. T. Inks) is today the market leader in digital printing and is backward integrated into making its colors as well as bottles. “This brought about the phrase, ‘You Think it, we Ink it’ used by the company for the customer to understand the true potential of the company”, says Neerav Goswamy.
B. There are more than 50 tests that are conducted in-house before a product is considered ready for launch. Each batch of ink is subjected to a battery of Quality Control (QC) and Quality Assurance (QA) Tests including printing them on a Live printer to verify its effective results before dispatch. The ink plant is fully automated to ensure batch-to-batch consistency which can be beneficial for those who believe in a good quality outcome. The company has plans to grow in its existing areas of expertise and also enhance its foray into Industrial printing by growing in digital textile printing on polyester, cotton, and cotton-polyester blends, silk, wool, and nylon. “A. T. Inks motto of ‘Digitizing Color' seems to be coming true in the near future", says Neerav Goswamy.
Rex-Tone Industries Limited (A. T. Inks) is today the market leader in digital printing and is backward integrated into making its colors as well as bottles
So far, the Group has more than five locations in Vadodara beside its registered office that is based out of Mumbai and the firm is set to spread its wings across other regions. Product Line of Rex-Tone Industries Limited (A. T. Inks) caters to the Signage & Printing Industries, Textile Industries and the paper printing Industries with Solvent Inks Eco-Solvent Inks UV/LED Inks Ceramic Inks Dye Sublimation Inks Direct Disperse Inks Reactive Inks Primers (Pre-coats) Clear Coats (Overprint Varnishes) Organic Pigments Dyes for Inkjet Inks.
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