With continuously changing consumer perceptions of diverse products, the beauty, and personal care business is undergoing a revolution. Consumers are curious about the product, its ingredients, and its advantages. This heightened consumer interest has raised public awareness of the toxic chemicals included in conventional personal care products, paving the way for the natural and organic personal care products industry. Organic herbal personal care products are predicted to rise in popularity due to rising demand for cosmetics, skin and hair care, and a growing concern for the environment. Further, the increasing R&D spending to incorporate enhanced plant and animal extracts into diverse goods is likely to boost product demand even further. In addition, strict rules encouraging the usage of organic materials in the skincare industry are expected to boost market growth. Concerns over petrochemical-based components in cosmetics and personal care have led to the development of environmentally friendly alternatives.
When it comes to personal care product manufacturing, however, it is extremely tough to manage. Furthermore, in-house manufacturing is costly, whereas private labeling requires the company to affix the brand on someone else's formulation. As a result, contract manufacturing offers an alternative solution to this problem. This would be a fantastic way to introduce personal care goods like hair and skincare to the market. Contract manufacturers, on the other hand, are required to be capable of adhering to high-quality requirements while producing. Also, clients expect value for the money invested on the same. Furthermore, maintaining proper documentation and licensing delivering products with respect to the quantity required and timely delivery is also some of the critical parameters contract manufacturers have to take into account.
This is where AMA Herbal has made a name for itself by developing the best natural and eco-friendly products leveraging its in-house R&D program. The company has been focusing on bringing into the market environmentally friendly, natural, and reasonably priced products for the benefit of the people and humanity. Its In-House R&D facility is recognized by the Department of Scientific and Industrial Research (DSIR), part of the Ministry of Science & Technology.
Established in the year 1996, AMA Herbal has focused on bringing the needed innovation through its sustainable methodologies. Today, AMA Herbal is the leading manufacturer and exporter of extract forms of natural dyes for the textile industry and herbal products. AMA Herbal is now the world's leading manufacturer of natural textile dyes. It is the only company that has been successful in commercializing natural dye extract formulations. This program will help to protect the environment from hazardous substances. AMA Herbal supports a better life, a better future, and healthy living for people today, tomorrow, and forever through its natural and herbal products, as the world steadily embraces sustainability to bloom nature's prosperity.
“AMA Herbal’s business is concentrated around sustainability, environment friendliness, society, and the economy to bring stability to the lives of people. We are trying to combine ancient
methodologies with modern science to drive innovative ideas when developing products. Started with the manufacturing of natural dyes for the textile industry, today, AMA Herbal is working across various verticals such as natural hair color certified, organic cosmetics and other hygiene and immunity products which are 100 percent natural for personal and home care,” says Yawer Ali Shah, Co-Founder & CEO at AMA Herbal.
“We are also working on concepts like ‘Best of the Waste’, where we are focusing on the utilization of the natural waste and converting them into the utility to make health-driven products which are natural, sustainable, and useful for the human and humanity," he adds.
Setting Benchmark for Nature-driven Products
The majority of hair dye users today suffer from allergies as a result of the hazardous PPD component in hair colouring products. As a result, AMA Herbal has created the world's first PPD-free Vegetal Bio Hair Color, which is made entirely of natural herbal extracts. Vegetal Bio Color not only colours your hair naturally, but it also has medical properties that nourish, repair, and strengthen the hair shaft. Vegetal BioColour provides complete UV protection and protects hair from sun damage. It also protects your hair against pollution, dust, and filth from the environment. Vegetal BioColour also prevents hair loss caused by dandruff and strengthens hair follicles for healthier hair growth.
AMA Herbal has also developed Natural Herbal Gulal which is a formulation of all skin-friendly natural ingredients and satisfies all quality parameters of cosmetic standards as per the European Union regulations. Currently, it has certified 20 colours in this range and its products are well expected and appreciated by its large users in the USA, Europe, and Asian Countries.
Sustainability has become a trending talk on a global level, but ama herbal embraced and nurtured sustainability at such a time when nobody was even talking about it. The outcome is in front of the whole world witnessing the ama herbal group as an inspiring sustainable pathfinder
Creating Formulations Tailored to Client Specifications
Customization is at the core of the company when it comes to developing products for its niche clients as per their specific requirements; be it cleansers, exfoliators, moisturizers, wrinkle treatments, or any other product for that matter. For instance, in the home-care segment, AMA Herbal has also developed India's first 100 percent natural floor cleaner without any chemicals. As all the floor cleaners are chemical-based, AMA’s floor cleaner is the perfect natural replacement in the market today. Also, the company has specialized fruit and veggie wash to remove the germs and harmful chemicals effectively from the surface of the food.
“Ama herbal has created the world's first PPD-free vegetal bio hair color, which is made entirely of natural herbal extracts. Vegetal bio color not only colours your hair naturally, but it also has medical properties that nourish, repair, and strengthen the hair shaft”
Due to the rising cosmetic sector and its limits, AMA Herbal has been providing a solid solution in developing one's ideas into a successful brand. This is backed up by a regulatory and quality assurance staff that ensures timely delivery of high-quality items. AMA Herbal's manufacturing plant, which occupies 65,000 square feet and is located in Lucknow, Uttar Pradesh, has been catering to some of the greatest brands in the industry. During the formulation, production, and post-product operations, the company rigorously conforms to all GMP requirements. Private label manufacturing for skincare products is available from AMA Herbal...As it's not enough to just have your product line, the company formulates and manufactures professional-grade cosmetic products that produce real results.
AMA Herbal has been leveraging its decades of experience in setting standards. All its products are certified by reputed agencies to offer completely organic products for its client’s portfolio with timely deliveries. Also, the company tries to match the prices in a way that is suitable for customers to add value when it comes to production and marketing.
A Robust Ethical Practice
“We develop only those products which are sustainable, natural, eco-friendly, and I believe that set us apart among our peers. As this is the concept on which we work, India has tremendous potential with a huge natural wealth including herbs, shrubs or ayurvedic formulations, etc. We have perfectly positioned ourselves to leverage this opportunity to develop some of the best range of nature-oriented products for our global clients. We are trying to reduce this biodegradable waste burden from mother earth by reusing them for the betterment of society and humanity as a whole. Through continuous scientific development, we have been able to continuously create a future-ready sustainable model for India and the rest of the world,” concludes Yawer Ali.
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