The surge in demand for sustainable alternatives across different industries has popularized the use of industrial heaters as a way to generate clean heat. Additionally, the ongoing pandemic disrupting the global supply chain has propelled the demand for 'Made in India' industrial heaters bringing in new opportunities for the players in this segment. According to Prateek Gupta, Managing Director, Airex Electricals, “Today, three things namely, quality of heaters, ability of the firms to deliver tailor made solutions, and efficient after sales service have evolved to be critical from a customercentric perspective”.
While speaking about Airex Electricals, Prateek points out, “Our 49 years of experience helps us better understand the requirement of our client and enable us to deliver exactly what the customer wants with highest quality standards”.
Delivering Complete Solutions
Since its inception in 1973, Airex Electricals has focused on developing a proficient workforce equipped with an in-depth knowledge and functional understanding of the heating element. Consequently, this has helped the firm to offer a comprehensive and customized solution to its clients, with assured quality and optimum usability.
With a proficient team of in-house heater specialists, the firm excels in delivering 360-degree solutions, starting from designing the
prototype of the heater leveraging the best of industry software. “Keeping in mind the efficacy of the heaters and requirements of our clients, for example – the desired temperature for operations, area of implementation and more, we design a prototype with the help of softwares. Once the prototype is designed, we actively communicate with the client discussing different aspects of the prototype.
Furthermore, we design and re-design the prototype numerous times until we meet the satisfaction of our clients”, mentions Prateek.
After the prototype is finalized, the firm involves its inhouse ERP and QC team to actualize the prototype and assure the desired quality standards while ensuring on-time delivery.
For quality assurance, Airex Electricals runs several tests throughout the manufacturing process and after the manufacturing is complete, the company runs double-tests in-comparison to the prototype developed while testing different functions and aspects of the heater.
Serving Different Industries & Geographies
Catering to the needs of multiple industries like - Food, oil and gas, plastic, aeronautical, pharma and more, today, Airex Electricals manufactures more than 600 different type of heating elements. Furthermore, with time the firm has extended its reach to multiple geographies and sectors. Starting from the local dealers to the corporate MNCs. With a purpose of making all the products easily accessible to its customers, Airex Electricals has effectively increased its presence in the offline and online domains of the national and the international market.
Our 49 years of experience helps us better understand the requirement of our client and enable us to deliver exactly what the customer wants with highest quality standards
Apart from the extensive presence of Airex Electricals throughout India, the company has also developed its business across multiple geographies, in countries like UK, UAE, Africa, Nepal, Bangladesh, Sri Lanka and others.
The Future
With deep-rooted experience and knowledge of the heating element segment, in the future, Airex Electricals is optimistic about developing more OEM tie ups for strengthening its grip in the international market. Additionally, in the coming days, Airex Electricals plans to launch an exclusive range of techsavvy home appliances, that adds convenience to the way of life.
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