One of India's fast-growing Fast Moving Consumer Goods (FMCG) markets is the Beauty & Personal Care industry. In 2022, the market generated $25.45 billion in revenue and is anticipated to expand by 5.20 percent CAGR in the forecast period of 2022-2026. Some of the factors driving the industry growth are the emergence of new fashion trends, changing consumer demands, and people’s desire to look better, high income, aspiration to pay more for good quality products, and easy purchase and delivery process via e-Commerce channels.
Personal care contract manufacturing has been impacted by the rise of the fashion influencer trend and its effect on their followers' decisions to purchase the products they advertise. The proliferation of e-Commerce web¬sites and social media beauty specialists has also created a wealth of prospects for the sale of personal care goods. Additionally, a certain percentage of the population aligns their purchasing decisions with their social, political, and economic beliefs, which is anticipated to have a favorable impact on the market.
Vistta Cosmetics was founded by two cousins Manav Ghuwalewala and Pradeep Todi over a cup of tea. They both come from completely different manufacturing fields and this was a completely new segment they both ventured into. It's been a great learning experience and that's what motivated them to start this together. Since its founding in 2017, Vistta Cosmetics has grown to become one of India's top GMP and ISO-certified cosmetics manufacturers and is renowned for upholding the highest moral standards and delivering products that are both effective and of the highest caliber.
As a B2B player, the firm is into third-party manufacturing of skincare, personal care, and hair care products and is well-equipped with facilities for inducting large-scale as well as small batches as required by its customers. “First few years were rough, we faced a lot of ups and downs, and there were several challenges like GST and COVID, but still as a company we have managed to grow and expand. Now, we are running a profitable business and there is no turning back”, speaks Manav Ghuwalewala, Founder.
Stepping up to Meet Requirements
Vistta Cosmetics's skilled cosmeticians and chemists have a thorough understanding of the requirements of its customers and deliver only those formulas to the firm that have been successfully tested. The firm converts a brand's formulation into a finished product at the client's request while assuring timely completion, reliability, and most importantly unwavering quality.
“Our moral standards are unmatched, and each of our products meets the highest requirements for effectiveness and quality. Since our client's satisfaction is our top priority, we take care of the entire process, from procurement of raw materials, packaging, and timely delivery to guaranteeing safe delivery to the client's door”, says Meeta Ghuwalewala (Business Development Head). The clients concentrate more on innovative products, high-quality formulas, well-organized production, and hassle-free delivery from a contract manufacturer and that is exactly what Vistta Cosmetics strives to deliver.
The firm's infrastructure includes a fully functional cutting-edge laboratory that complies with stringent GMP regulations, a production facility, and technologically advanced machines as well as a well-designed, hygienic facility, internal research, and development lab with innovative tools, and an eco-friendly workspace with all the necessary equipment, knowledgeable and experienced chemists, and technicians required to get the products ready in the most effective way and within the shortest amount of time.
With an internal infrastructure to handle every client's needs, from procuring raw materials to designing product packaging, Vistta Cosmetics always looks forward to making it happen perfectly. “At Vistta, we believe in products that are good enough that our customers could use with confidence. Our research & development team stays focused on the safety, stability, and longevity of the products.
Following an ethical work culture and service experience that exceeds expectations, we strive to create a long-term trustworthy relationship with each of our clients”, mentions Rishab Todi, Operations Head.
The management of the firm has established and implemented stringent policies and quality control systems to ensure that all requirements for obtaining raw materials, producing, processing, and distributing cosmetics and over-the-counter medication goods globally are met.
The firm supports the idea of sustainable beauty and this belief extends to how the firm treats its staff as well as the goods and raw materials utilized by the firm to manufacture the final products. “With the most cutting-edge infrastructures in place to meet the demands of private label and third-party contract manufacturing, we are a well-known manufacturer and supplier of personal care, skin care, and dental care and also vegan products.
Suresh Sharma, Plant Head
Our manufacturing unit offers highly flexible and versatile services to cater to the needs of a wide range of pharma and cosmetics companies while keeping the focus on the success of their cosmetic lines and are committed to meeting their expectations every step of the way”, shares Pradeep Todi, Co-Founder. To satisfy all significant forms of finalized product packaging requirements, the company's packaging unit may fill and pack products into jars, bottles, tubes, and more. Vistta Cosmetics offers its customers a variety of fundamental packaging solutions that guarantee the client's brand is ready to dominate the market, first with the ideal formulations and then with a package and layout that accurately reflect the brand's core packaging.
Meeta Ghuwalewala, Director of Business Development
The firm has a production capacity of over two and a half tons on a daily basis, and has experience in developing some big venture capital-funded brands by utilizing in-house research and development capability. “During recent times customers are aware of the products they are buying and the materials that go into their production. Thus, when customers approach us, they are clear about what they require; either they have a problem that needs to be resolved or they are aware of a market gap that is not being filled by the existing products and they want us to formulate a new product to cover that gap”, speaks Meeta Ghuwalewala, Director of Business Development. The team at Vistta Cosmetics, lead by Suresh Sharma, Plant Head, consists of highly skilled researchers, chemists, and quality assurance professionals, is skilled at fusing modern design with green chemistry to help clients build the brand of their dreams while giving them a competitive edge.
Pradeep Todi, Co-Founder
The firm helps its clients with almost anything they require, including resolving marketing-related concerns, determining resource availability, and connecting them to vendors and suppliers as needed to facilitate their growth. The team of highly skilled cosmeticians and chemists at Vistta Cosmetics will assist customers in bringing their desired products to life. For their brand's success in the skincare sector, clients will be assisted by industry knowledge in selecting the optimal formulations, packaging, and design. The firm’s strength lies in its zeal of manufacturing the most unique products by conducting in-depth R&D and performing quality checks at regular intervals, which are carried out by a quality assurance team that examines raw material, product packaging, end product, product weight, labeling, and more. The firm's USP is its commitment to offering value-added services to its clients and fostering long-lasting relationships with them that lead to profitable and recurring business.
Vistta Cosmetics intends to improve manufacturing processes, upgrade equipment to become a better manufacturer, and better cater to market needs in consideration of new trends and changing consumer demands.
“At Vistta Cosmetics, our mission is to be a world-class, industry-leading manufacturer of cosmetics and healthcare products using an incredibly straightforward and transparent process to ensure the satisfaction of our customers. We believe in doing focused manufacturing and would expand our product line in the area of our expertise rather than exploring too many verticals”, says Manav Ghuwalewala and Rishab Todi.
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