Indian toothbrush market is growing at the rate of 10-12 per cent per year. The majority of toothbrushes sold are manufactured locally. The focus of manufacturers in recent years is on sensitive segment toothbrushes.
Due to intense competition and advertisements, there is a growing awareness among people to have good dental hygiene, which in turn is reflecting in the growing market for toothbrushes in untapped rural and semi-urban areas.
Schiffer And Menezes India have been manufacturing toothbrushes since 1993. Cedric Menezes, Managing Director, heads one of India’s and South East Asia’s most reputed toothbrush manufacturing company.
He has been a pioneer in spearheading the setting up of multiple high quality and state-of-the-art toothbrush manufacturing sites in Goa, catering to world-renowned MNC brands and top tier private label retail chains. Cedric is the major shareholder in JV partnership with M+C Schiffer Germany, who are leaders in the toothbrush manufacturing space for 125 years.
Schiffer and Menezes are well placed as one of the premium toothbrush manufacturers in India as well in Asia. Certifications such as ISO 9001:2008, IL&HS and others, are in place in line with their esteemed customer’s requirements.
Schiffer and Menezes firmly believe in quality first approach and have in-house Quality labs with all the latest equipment which ensures premium quality products moving out of the factory. The company codes every toothbrush to ensure 100 percent traceability.
Varieties In Design For Every Age Segment
"The company offers a wide-ranging portfolio of models and combination possibilities including a big choice of high-quality kids brushes which are missing on shelves of retail outlets in the Indian market. Flexibility in manufacturing and low MOQs is possible because of the ability acquired by Schiffer and Menezes from its fine planning and world-class machine setup. Delivery of toothbrushes is done by the company within required timelines through efficient production planning and well-established logistical support. “Our company provides a broad choice of brushes in design, colour and filaments with attractive packaging,” says Cedric.
The company has been working with A-listed brands such as GlaxoSmithKline (GSK), Hindustan Unilever Limited (HUL) for decades. The company provides toothbrushes with special features such as tongue cleaners, personalized and design brushes, travel packs, brushes with flexi-necks and more. They can provide a multitude of tuft patterns that can be customized based on brush positioning and customer requirements in the market. Laser printing and paper-based packaging are recently acquired capabilities that have been added to the portfolio pointing to a future of sustainability and green manufacturing practices.
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Schiffer and menezes firmly believe in quality first approach and has inhouse quality labs with all the latest equipment which ensures premium quality products moving out of the factory
Cedric Menezes, Managing Director
Schiffer and Menezes are backed with Research & Development of Schiffer Germany which aids to adapt continuously and always have something new to offer for their existing and prospective customers. The company is audited by renowned audit houses such as SGS, TUV and is compliant with stringent standards of customers such as GlaxoSmithKline, Rossmann, DMart, Me n Moms and many others. The company uses world-class machines like Zahoransky, Ferromatic, HoongA and others.
The company has a deep understanding of pharma requirements as they have worked with some of the biggest names in the pharma field like ICPA Health Products Ltd., Indoco Remedies. Schiffer and Menezes export products all over the world. It is aspiring to become one of the largest toothbrush suppliers in India and Asia by volume and size. The company has its own toothbrush brand 'Dento Clinic' which is making steady progress in the Indian oral care segment. "We are continuously on the look-out for sound channel partners across India who can join us in making the brand a further success," concludes Cedric.
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