The size of the Indian woodworking machinery market is anticipated to increase rapidly at an anticipated annual growth rate of 30 percent. Make in India and PLI programs by the Government, rising urbanization, the promotion of the hospitality and tourism industries, and rising per capita income, among other factors, have been instrumental in advancing the woodworking manufacturing sector as India works to become a global manufacturing hub. Established in 2002, with a global market share of over 30 percent, HOMAG develops wood processing solutions and manufactures machines for furniture and component production and timber-work worldwide.
Indian consumers are demanding and value-conscious. They anticipate a solid return on investment, cutting-edge machinery that satisfies German quality standards, reliable after-sales support, and digital solutions that enable them to be prepared for ever shifting market demands. HOMAG assists clients in boosting their return on investment by providing them access to top-notch productivity tools, simplified technology, and the best after-sales support.
In the first six months of 2022, the HOMAG Group's order intake increased 18 percent over the previous year to EUR 1,031 million. It has been successful both in the single machine and systems businesses with complete production lines and its service portfolio. HOMAG owns close to half of the addressable market in India, compared to its 33 percent global market share.
HOMAG has entered new markets within the Indian industry while maintaining its global image of technology and class in the community. "Being available for customers to give them the tools they need to succeed by providing them with streamlined technology and adding value to their investments will undoubtedly keep us at the top and sustain it”, speaks Venkataramana Gorti, Managing Director & Country Head, Homag India.
Innovating and Upgrading
Technological innovations and new product development are the key driving force and fundamental instruments of HOMAG's growth strategies. It offers a suite of digital solutions, such as Tapio, Homag iX, Intellidivide, Cut Rite, CabinetCreator, Designer3D, Digital factory, and many other digital solutions which help its customers to upgrade to industry 4.0. It is launching new furniture design software that is easy to use and offers maximum flexibility in design, called SmartWOP - The perfect software solution for carpenters, joiners and cabinetmakers.
SmartWOP is easy to use & quick to learn. Just use drag & drop to build your piece of furniture. All you need is the measurements & not CAD software skills to build your custom cabinets. You’ll be surprised how much time it saves in your CNC preparations! "We always strive to integrate the Voice of our customers in our Solutions and continue to be the leader in innovations in the woodworking industry”, says Venkataramana Gorti, MD & Country Head, Homag India.
HOMAG is uniquely placed in the Industry as the ONLY organization that is a single window Full-service provider, including networking machines and plants, e.g., from house design to data preparation, and digital assistants such as the sanding belt management system. One of the key differentiating factors is Sustainability initiatives which drive its Eco-friendly, Energy-efficient solutions and compliance with global standards, Never-ever Compromising on Quality, Reliability, Safety & Performance, irrespective of country of origin. The number of employees in the company has increased to 7,333 in 2022 from 6,800 in 2021. The HOMAG Group has built up its workforce, particularly in the strategically important service and timber construction areas.
HOMAG plans to expand its production capacities for further growth and optimize logistics processes and, thus, production workflows, thereby increasing efficiency. It will invest more than 100 million euros over the next three years, indicating its firm belief in a prosperous future for the group. Homag India will continue to be a key player in the Groups plans for Growth, Cost-competitiveness and becoming more and more Agile and bringing closure to the Customers in India.
