India's domestic need for single-phase motors are on the rise at a CGAR of 9.6 percent from 2022 to 2027. In the booming agri-tech ecosystem, electric motors are high in demand and have wide use in operating barn machinery like chaff cutters, root cutters, cattle cake, grain crushers, and water pumps for irrigation. Today India imports 4.7K single-phase motor shipments annually and to curb the need few homegrown manufacturers like Swadheen Motors are growing big as major manufacturers supporting the development.
“The Indian market for single phase motors is mostly occupied by foreign brands and as a competitive brand, we offer a better bargain - high-quality electric machinery retailed at the most reasonable rate”, states MohitDhoot, Founder, Swadheen Motors. As a perceived benefit, it relishes the highest market penetrationin the electromotor industry of India. Today Swadheen is a popular name among remote buyers and has appointed dealers across all 28 states of India. Over time it has attracted a bunch of foreign buyers in Bangladesh, Nepal and other South American countries like Peru, and Brasil, successfully setting a strong foothold in the new market.
Swadheen's export quality motors can sustain diverse challenges, making it even more attractive amidst the highly competitive import quality electro-motor market.
In addition to that, any single-phase motor enjoys a few innate qualities like energy efficiency, robustness, and low maintenance catering to a myriad of applications in agriculture and farm irrigation. These asynchronous electro motors cater to the longing need for electricity-powered machinery in Indian farms, making it a demand-driven good across India’s untapped rural reach.
Previously, Swadheen motors were not at the same level of popularity and influence as it has accomplished today. In 2010 it was started as a cast iron manufacturer under the name of Evershine Castings. For a better profit margin, the business gradually shifted to welding and fabrication and finally transformed into an electromotor manufacturing enterprise. Mohit added, “Initial 2-3 years of piloting took numerous trials and validations to perfect the finished products. Now, it has expanded into a state-of-the-art production unit of 45,000 sq feet managing high supply volumes”.
The next goal was to rebrand and revamp the market presence and Evershine Castings needed a new brand name. The market was already crowded with western identities like Havells, Philips, Crompton, and Finolex, therefore ‘Swadheen’ perfectly conjured the brand essence to fit the made-in-India expo. This definitely clicked the buyer's sentiments to accept Swadheen Motors as a go-to Indian brand.
Swadheen's export quality motors can sustain diverse challenges, making it even more attractive amidst the highly competitive import quality electro-motor market
Evaluating the direct as well as the indirect influence of the pandemic on different end-use sectors, there is no evident dip in the demand for electric motors in the end-use sector. Instead, to vamp the supplies, Mohit had to reach out for external capacities to accommodate the market demand. To date, the only barrier to switching to electric motors from diesel parts was the price factor. The promised motor quality at an affordable price range made Swadheen’s stator and rotor stacks an ideal alternative to meet the requirements in terms of quality, performance and efficiency.
Mohit concluded, “Our current product line consists of single-phase motors with HPs between 1 and 5. However, in the near future, we are waiting to upscale our production to three-phase electric motors in the range of 0.5 to 30 horsepower, better efficiency with an even wider range of applications”.
