The fundamentals of measurement never change but technological advancement is having a significant impact on production of measuring instruments. The test and measuring instrument market in India is expected to grow at a CAGR of around 4 per cent from 2021 to 2026 which is a partial slowdown due to the pandemic. The Indian market in general suffers from non-compliant measuring instruments being supplied at low prices causing a discrepancy in the test results.
A major portion of the Indian measuring instrument suppliers lack the scientific enthusiasm and struggle to identify the exact needs of the customers. Sonel Instruments India Pvt Ltd has a tremendous reputation as an electric testing and measuring instrument manufacturer operating in the global market over 25 years. Sonel believes that the pace with which it adapts to the fast-changing technologies and designs its measuring instruments is the key to its competitive positioning in the international and Indian market.
Shyam Ravindran, the Managing Director of Sonel
Instruments India Pvt Ltd says, “The customer needs precision in terms of measurements and readings, they obtain from our equipment’s and we thrive to keep up with their expectations through continued technological upgrades and its variety of industrial applications is a significant innovation over the past decade. We have to cover a wide range of industrial requirements, be it cement industry, textile industry, or Power utilities. We have seen the customers looking for an advanced measurement in a cost-effective manner.”
Experts in Customized Measuring Devices
Shyam Ravindran says, “Basically, we are an electrical testing equipment supplier. The category of equipment which we supply is majorly for maintenance and managing of our distribution and transmission companies as well as the industries. The products in our basket are Power Monitoring Devices like Thermal imaging cameras, Insulation testers, Earth resistance meters, Power Quality Analyzers and Solutions, Cable testing equipment’s. We believe to be the market leader in the equipment’s with over 30% market share and we continue to supply our solutions to major Power utilities in India.
Sonel is focused on answering the issues of the Indian market with hi-tech solutions from their international experience. It emphasizes on understanding consumer needs and operational requirements and designs an integrated solution that answers every pain point of its customers. Shyam Ravindran adds, “Our ability to identify the customer needs and then designing the product accordingly is differentiating us from our key competitors.”
Growth Story
Sonel Instruments India Pvt ltd was introduced as a subsidiary of Sonel S.A in 2013 which is basically a Polish testing and measuring instrument manufacturer. Shyam Ravindran was then Business Head for Indian sub-continent for Sonel S.A and was also the stakeholder in establishing its Indian subsidiary. The company recognised that its success and acknowledged product line in Europe will not be sufficient for achieving its potential on the India market.
Therefore, in the initial years Sonel focused with investments in research & development of designing measuring solutions precisely for the Indian market depending on the test results and on-site feedback. It has successfully completed 8 years of operation in the Indian market and is listed in the European stock exchange at a current value of 25 million Euros. Shyam concludes, “We will be stepping in to various segments of testing solutions of HV which is demanded by the customers.”
