Currently, the Electronic Weighing Scale manufacturing sector in India is mainly contributing only to the domestic requirements. The global scale requirements are mainly catered by China. With that said, the balance market is catered by China, Japan and German manufacturers even for India. Projecting from India is a little longer forecast and this is achievable by doing continuous investment and R&D efforts in manufacturing processes at 100 percent EOUs. This will eliminate the interference of the local bodies and keep it hassle free in terms of license and difficult documentations.
One of the pioneering Indian names in this domain is Sansui Electronics and the company caters to the high and medium range customers. Currently, the company is in the process of building lower end products as well. Sansui believes in higher quality products over lowcost products, hence they fit into a higher pricing segment. And owing to this, they maintain a good reputation in the market for quality and service. For Balances Sansui has a strategic partnership with Shinko Denshi Co, Japan for decades and in the scales segment Sansui is positioned as a premium segment electronic scales manufacturer.
Adding more about the services offered by the firm and what makes them unique in the industry, Sunil, Director says, “We produce and trade the entire range of weighing scales, weighbridges and balances. The machines are manufactured at our
end to ensure the highest longevity. Also, the customers can avail the onepoint supply for their entire weighing requirements. We use the latest available hardware to achieve best possible performance from our machines. Our focus is highly on quality of the raw material we purchase and in turn the end product that we manufacture. In higher Capacity Scales like Truck Scale/Weighbridges we are using Digital Loadcells (Weighing Sensor).
In fact, Sansui Electronics is the first in the country to have adapted to the high-tech Digital Loadcell technology about 12 to 15 years ago, which is the most sought-after technology world over by all leading world Scale/Weighbridge manufacturers. We are the only Indian manufacturer to offer Replacement Warranty (for certain range of products) & extended Warranty. Manufacturing Digital loadcells in India was initiated in order to produce the best Quality transducers at competitive rates in India & to eliminate the threat of sub-standard imported products which are imported from other Asian countries. These Products were developed to work in the Harsh Industrial Application of Tropical Countries.”
Sansui acknowledges the importance of constant innovation and continuous improvement and owing to this, their product and their organization structure itself has garnered a positive reputation in the market. The company also follows unique ideologies and methods such as, if someone tries to tamper with their products’ functionalities, then it will totally stop functioning. Also, Sansui machines will go out of order rather than continuing to work with partial errors. All this acts as a testament that showcases the company’s commitment to offer the best quality and tamper-free products to their customers. And this passion for quality has been the primary catalyst behind Sansui’s sustained success in the market. Evolving with the changing market, the company has high hopes for the future and they are on the works to make Sansui the epitome of top-notch quality and accuracy in the market.
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When asked about their opinion on the growth trends of the market as well as their future plans, Sanjay, Director says, “In another three years the industry will grow another 50 percent and year on there will be a growth of 20 percent. To fill the requirement, we are also increasing our product ranges rapidly. We have a very high demand for our Digital Loadcells and Weighbridges. We are trying to increase the manufacturing capacity for the same especially the Digital Loadcells that are bought by the entire weighing Industry due to very high demand in the market. We have understood that we have to increase its production 10 folds only then we will be able to fulfill the demand”.
