The gears and gearbox manufacturing industry in India has been experiencing remarkable growth, especially post-COVID-19 pandemic. With India’s Economic growth rate expected to remain at more than seven percent, the drive transmission industry is expected to surpass this growth with a CAGR of 9-10 percent till 2028. This growth is attributed to various driving factors, including escalating demands from manufacturing, automotive, and infrastructure sectors, augmented adoption of automation and robotics, heightened focus on energy efficiency, and governmental initiatives to bolster manufacturing.
However, the industry does face its share of challenges. The industry contends with the high cost of raw materials, particularly metals, while also grappling with a shortage of skilled labor and inadequate innovation and R&D efforts. Despite these challenges, the Indian gears and gearbox manufacturing industry is poised to sustain its upward trajectory.
Rossi Gearmotors India’s journey in the gearmotor and gearbox manufacturing industry began in 2008 with the assembly plant, and the firm's trajectory has been one of steady growth since around 2013-2014. Initially, being a lesser-known entity in India, Rossi faced the challenge of comparisons with well-established domestic and international counterparts, which undermined its value proposition. Being an Italian brand, Rossi presented a good blend of high-quality products at a reasonable cost for medium and heavy-duty markets. "Rossi pitched its products in the market by emphasizing its technical excellence and Italian engineering prowess”, says Hemant Mohindra.
Rossi Gearmotors recognized that success isn't solely about geography but hinges more on application-centric approaches and its focus has remained on precise product selections that align with the specific needs of customers. The company’s sales team, enriched with extensive application experience, conducts thorough technical discussions, delving into customer requirements and concerns.
Rossi Gearmotors has cultivated a reputation for excellence in medium and heavy-duty applications, positioning itself as a premier player in this niche segment, emphasizing technical superiority over volume-driven strategies. “Our commitment to quality is underscored by a conscious focus on the 80/20 principle concentrating on the 20 to 30 percent of the market by volume where our expertise shines”, says Hemant Mohindra. The company’s product portfolio encompasses a range of offerings, notably helical parallel, helical bevel, heavy-duty, and planetary gear¬boxes, showcasing its technical prowess in these segments. A cornerstone of Rossi’s operational model involves importing components from Italy and conducting assembly in India. This approach ensures uncompromising quality. Rigorous quality checks and collaboration with its headquarters promise to safeguard high product consistency and hence performance.
Rossi Gearmotors, where precision meets progress believes in quality, transparency, & the power of a united workforce continues to drive the firm forward
Transparency is paramount for Rossi, evidenced by providing customers with one-notch higher material composition than stated—a testament to its integrity. The longevity of the products is a point of pride. Stories of gearboxes running maintenance-free for over three decades underscore the company’s commitment to longevity and performance. However, this robustness comes at a cost, as the spare parts business remains relatively low. On the other hand, it provides good value for their money to the customers, and this is a matter of satisfaction for the company. Striking a balance between product durability and after-sales support becomes essential. With a warranty cost of less than 0.1 percent, its products not only outperform but also offer unparalleled ownership and cost-efficiency.
The company’s strategic roadmap entails doubling the turnover by the year 2028. However, considering the firm's robust order book and substantial penetration in the market, it's confident of reaching the milestone even earlier than 2028. This trajectory gains impetus from the influx of substantial orders from influential OEMs within the power sector, steel plants, mining, and other sectors, supplementing growth. With the launch of new product lines, the India team’s confidence levels are sky-high. Rossi’s commitment to fostering a harmonious and motivated workforce resonates with its belief in unity, shared goals, and pride in collective contributions to Rossi's growth.
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