The Industrial Safety products segment has always been one of the more crucial sectors in India owing to increasing concerns about the safety of workers in a wide range of industries. Several avoidable catastrophes in the recent past have brought to limelight the neglect of safety measures by companies, which has driven our industry to address India's worker and industrial safety needs. Added to this, large-scale awareness programs run by Indian media emphasizing the need for accountability and enforceability of regulations has been highly effective in creating the necessary demand in the segment.
The consumer base of this industry demands products with top-tier quality, as safety in the workplace is one of the most crucial aspects. Pratham Gandhi, Vice President, Raga Safety, says, "Raga Safety has always stood for high-quality products, and our stringent quality check process ensures that only the highest quality product leaves our factory gate.
For us, word of mouth marketing has been our strongest selling point, and our positioning of affordable pricing for a high-quality product has been the biggest attraction, which is why our
products are in use at marquee companies and sites such as Mumbai Metro and JSW Cement, to name a few. Furthermore, having a ready stock and availability of products has also ensured that we meet each of our customer's requirements promptly at or before the committed time".
The Journey So Far
Raga Safety is a Woman-founded and led organization founded with an undertaking to manufacture affordable best in class ISI-Approved safety products in the Indian market. Rajul Gandhi, Founder & MD, Raga Safety, adds, “Over the last two decades, Raga Safety has grown multi-fold in the motorcycle helmet market and has only recently forayed into the Industrial Safety space. For such a young company in this space, we have had a tremendous response and are proud to say that our products are being used in all corners of India and two different continents.
From 2015 to 2020, we have more than doubled our gross top line, which means that our Industrial Safety business is almost equal to our original motorcycle helmet business in such a short span. While Covid put a spanner in our plans for FY21, our target is to keep doubling our combined top line every three years for the foreseeable future”.
Having in-house tool room and molding expertise has given us an edge in designing products which can be seen in the great response our new helmet models and ratchet design is receiving in the market
Diversity in Products Offered
Pratham highlights, “We offer a head-to-toe range of industrial safety products spanning Helmets, Goggles, Uniforms, Jackets, Safety Shoes, and many others, which ensures that our customers need not go anywhere else for their industrial PPE requirement. Further, having in-house tool room and molding expertise has given us an edge in designing products which can be seen in the great response our new helmet models and ratchet design is receiving in the market”.
Future Roadmap
Pratham concludes, “Our road map to 2025 is very clear; we are working to establish a direct presence outside of Mumbai in other large industrial clusters to be closer to our customers and service them even quicker than we do currently. We hope to have at least five branches across different zones in India and have an export contribution of a minimum of 15 percent of total revenue by then”.
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