India's flour milling industry plays a vital role in the food processing sector, seamlessly blending centuries-old traditions with cutting-edge technology. As one of the world's largest wheat producers, India’s mills cater to domestic and international markets, evolving from traditional chakki grinding to modern roller mills equipped with advanced machinery for enhanced efficiency and consistent quality. Leading this transformation is Nutrapoorna, a sister concern of Janata Stores, which boasts five decades of retail experience. Leveraging Janata Store’s deep understanding of consumer needs, the firm is committed to delivering high-quality flour. Guided by the motto ‘Quality is the way of life,’ the firm conducts rigorous testing at every stage, from grain procurement to packaging, ensuring their products consistently meet the highest standards.
The firm addresses the common challenges of consistency, authenticity, and regional preferences in flour production with a unique approach. “We combine modern technology with traditional stone grinding to preserve the natural fiber and bran in wheat, ensuring nutrient-rich products. Our stone-based machinery operates in a vertical format, maintaining the essence of traditional chakki grinding while incorporating automation for consistent quality in every batch. We offer a variety of wheat flours, tailored to regional cooking styles, and fortified with essential nutrients, validated by government certifications”, speaks Bhakti Visaria, Co-Founder, Nutrapoorna.
Quality & Hygiene
At Nutrapoorna, stringent hygienic practices are at the core of the packaging process. The firm’s units are fully equipped with modern automated machinery, minimizing human contact and ensuring that every pack is sealed in sanitized conditions. The company uses high-quality, food-safe packaging materials that preserve the flour’s freshness and taste over extended periods. By maintaining consistent quality checks throughout the grinding process, the firm ensures the taste remains uniform year-round, regardless of seasonal changes. The company’s inhouse lab conducts rigorous testing on every batch, monitoring key parameters like fineness, moisture, water absorption, and gluten content.
The company’s R&D team is dedicated to continuous innovation in both product offerings and production methods, staying aligned with global and domestic health & nutrition trends. “This focus allows us to develop a variety of fortified, gluten-free, and specialized flours. We cater to India's regional preferences and culinary traditions by offering wheat flours with different levels of fineness, ensuring they meet diverse needs. Our R&D team collaborates with nutritionists to keep our products competitive and up-to-date with nutritional guidelines”, shares Bhakti Visaria. One of the firm’s proudest innovations is its ready-mix atta range, a convenient, healthy snack option rooted in traditional Indian recipes, offering a perfect balance between taste and convenience. The company began as a small venture focused on high-quality wheat flour and have added a variety of flours to its portfolio over a period of eight years. Initially targeting the Mumbai market, it has now expanded into Pune and now proudly exports its flours to African countries, Australia, and various European & Scandinavian countries.
We blend the best of traditional stone grinding with modern technology to deliver nutrientrich, high-quality flours that meet diverse regional preferences
Vision for Growth
Nutrapoorna’s focus for the next five years is centered on expanding its geographical reach across India while strengthening its export markets. The firm aims for 25 percent annual revenue growth, driven by an increase in product varieties and market penetration. To stay ahead of evolving consumer preferences and health trends, the company plans to invest in advanced R&D facilities, introducing more glutenfree, fortified products, and expanding its ready-mix portfolio. The firm’s goal is to solidify Nutrapoorna’s position as a leader in the flour production industry, making it a household name synonymous with health, quality, and trust, both in India and globally.
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