The cooling tower market exceeded $2 billion in 2021 and is projected to grow at a CAGR of over five percent from 2021 to 2028. An increase in industrial and manufacturing activities along with the expansion of chemical, automotive, petrochemical and fertilizer industries will complement the market growth. Moreover, the surge in deployment of various types of equipment for cooling towers to avoid wear and tear is another driving factor behind the market growth of cooling towers.
However, the major challenge that the industry faces is the scarce resource of water. For instance, thermal power plants consume large quantities of water for cooling which needs to have a constant source of water supply. Along with the grave drawback, the traditional resources of energy are going to lose their abundance at an alarming rate and the fact is driving the cooling tower industry to look for energy saving options.
This is where M Square Engineers came into play to provide cooling tower solutions with the objective to save water, energy and space. With the experience of more than 20 years in the field of cooling towers in India they focuses on delivering quality service and support to their client with high-end technology and customization. M Square has marked its presence across the country as well as in the Middle East and South Asian countries. Instead of only eyeing on the glitches regarding cooling tower installation and maintenance, M Square takes a holistic approach towards enhancing the entire plant efficiency through their cooling tower projects..
Service & Technology
The company’s approach is unique and that is its USP. It follows an integrated approach. M Square always discusses and tries to find out a solution by which the entire plant performance improves, and not only cooling tower in isolation. It being educated in plant engineering subjects is in a position to discuss and come out with the right solution. It is treated as technically number one company in the country. It strictly follows guidelines of CTI standards for thermal design, and IS standards for structural design. In fact, M Square could give solutions for problems faced for other brands, which is positioning company ahead of all or superior.
The company strongly feels that customer doesn’t care how much one knows but would like to know how much one cares for him. “I think this is true in all professions and in personal life. Entire team is developed in such a way that they give topmost priority to pains of customer and give their best to sort out the same. We always say that our cooling tower not only cools water, but also helps customer to keep their head cool. We are a solution provider, either it is space challenge or power or water, we help them in saving in the interest of nation”, mentions the CEO.
M Square’s unique service is scientific performance evaluation which is to know whether tower is working as per design or not. It comes out with technically feasible solutions to enhance or upgrade performance which in turn helps client to improve productivity. Many of its engineers and technicians are trained to conduct these types of studies.
Benefits of these are services are already taken by many corporates which included JSW, AB group, Vedanta, Ambuja , UPL and many more. The industry has experienced catastrophic failures and in majority of the cases M Square was given opportunity by many private corporate companies. It proved them right by showing the sheer speed
of services. It was also invited by M/s GNFC for give its analysis on structural failure along with solutions. The company’s ideas were received very well, and they are now implemented at many locations.
M Square has been working continuously on new ideas, new solutions. It is also focusing on speed. Standardization and Innovation are necessities for any growth plan. Last year it started educating customers. “We are conducting educational webinars once in a month on digital platform and we focus on various areas in cooling tower like Maintenance tips, Behavioural theory of cooling towers, Up-gradation cases, Tips to avoid structural failures, Non-Performance costs, Evaluation of cooling towers etc.
This has got excellent response. There is community which is getting created. We are not scared in sharing the knowledge; in fact we want our customer to catch us in the interest of society or nation and We are also inspired by IBM story, we always say ''you will have good people to work with”, states Mohan.
Growth Story
The company was started in the year 1999, with an objective of giving best. It has always focused on giving. M square gave more than 200 unique ideas to the industry. Sometimes in the initial stages M Square experienced that, because of unavoidable circumstances it had to spend much more than planned. However, it went ahead to achieve what it had committed. This has helped the company in creating a very strong good will.
It can proudly say that those customers who were with it in the initial years, they are still with M Square. They have experienced excellent attitude with innovative ideas to sort out their puzzles. Now they feel that they are going through path of lowest resistance. “I was in Japan in the year 1999 for EDP at Osaka, This was organized by M/s AOTS Japan. Two important triggers I got after three weeks of eye opening training. Japanese entrepreneur’s primary objective is to help society or country and they want to run MSME’s for 400/500 years”, says Mohan.
Between 2000 and 2010 major jobs were structurally in timber towers, it got educated from FRI and studied in details IS standards and it was the first one to start sharing these standards with Industry. This has helped customer and vendors to have proper testing standards. This has improved reliability of structures. M Square had become pioneers in speaking and giving solutions on structural failures. The industry understood that giving solution to existing problems is much difficult than giving new towers after which M Square started supplying new towers also since 2005 only. Regionally the company’s presence is in Maharashtra, Gujarat, Karnataka, Goa, Rajasthan, Chhattisgarh, Andhra, Telangana, Odisha, MP and others.
M Square started giving integrated solutions right from first case, and for every application different solution. So whenever it used to interact with customers, they started asking it about new ideas. Then it started working on auditing existing systems. Analysing the thermal performances, M square got support right from initial stages from MRL Corporation US, on thermal designs. “Also, my own specialization in engineering has helped us for getting few challenges and giving solutions that time.
There is community which is getting created. We are not scared in sharing the knowledge; in fact we want our customer to catch us in the interest of society or nation
We started using various solutions for various applications and started getting good results with new ideas”, mentions the CEO. In 2021 M Square was awarded by Manufacturing Today conferences which were co-sponsored by M/s Aditya Birla Group, in the field of Skills and training. The company observed that, majority of the users were unaware of the CT basics and behaviour, they were unaware of best practices in CT.
Future Endeavours
M Square Engineers plans to work on a lot of aspects in the days to come that include innovation to improve performance by 25 percent under Nation First mission, standardization and modular construction, lead time reduction by 50 percent to help buyer to cut lead time , design for collapse proof structures to help buyer in improved reliability, spread in another 10 states in next 2 years, 5X growth in exports in next 2 years and last but not the least cross 100Cr plus in next two years. Next generation stars Sameer, Nikhil and Karan [ ANTURKAR FAMILY ]are now ready to take on challenges .Their idea is to extend services which will make buyer feeling of traveling in airline.
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