The global conveyor component market was projected to reach$6,403.1 million in 2023 with a CAGR of 5.5 percent from 2024to 2034 as per the Future Market Insights. Contributing to the growth, Indus Belts is among the largest manufacturers of textile-reinforced rubber conveyor belts. The company has spearheaded advancements in rubber technology, offering high-quality, branded technical rubber products tailored to meet the rigorous demands of heavy industries.
Founded in 1984 by four visionary brothers named Ravasco Transmission & Packing Pvt. Ltd., and INDUS, which is their primary brand has grown over the past 40 years to become a leader in rubber product manufacturing. Leveraging early demand-supply gaps in the market, the company has sustained substantial growth by prioritizing quality and innovation, cementing its reputation as a trusted industry name.
Commitment to Quality Standards
Indus Belts is a prominent provider of a comprehensive range of conveyor belts, including options categorized by carcass and grade, as well as technical rubber sheets, transmission belts, and V-belts. Serving industries such as steel, cement, power, ports, and mining, among others, the company is dedicated to upholding the highest standards of product quality.
The company's competitive edge is derived from its vertically integrated manufacturing process. The company produces fabric, one of the most critical raw materials for conveyor belts and rubber sheets, in-house, giving it complete control over quality. This setup allows for strict quality management, short lead times, and the exclusive use of fresh materials, thereby reducing the total cost of ownership for clients.
"As customers scale up their operations, we're committed to being a reliable partner, supplying premium-quality products tailored to support these ambitious projects. The company is excited to align its growth with these dynamic sectors, ensuring readiness to meet increased demand through capacity expansions and continual enhancements to product offerings", says Tarun Kalra, Director, Indus Belts.
To ensure consistent excellence, Indus Belts operates NABL-accredited laboratories in all its factories, where production adheres strictly to Indian and international standards. The company has recently upgraded its laboratory equipment and continuously invests in cutting-edge R&D technology. With ISO 9001:2015 certification, it is also in the process of expanding to achieve additional ISO certifications. Furthermore, the company allows customers to test products at its facilities or upon delivery, reinforcing its commitment to transparency and quality assurance.
Addressing Challenges
In the conveyor belt industry, a significant challenge lies in participating tenders, particularly open tenders to meet high-quality standards. While many government entities operate on open-tender bases, the products delivered often fall short of the quality promised. Consequently, large government PSUs and medium-sized companies do not always receive the value they expect for their investment. Indus Belts addresses this by educating customers, especially within government PSUs, on how to recognize genuine, high-quality products that will deliver true long-term value. Through consistent engagement and education, the company can help clients make informed purchasing decisions and maximize their investment.
Looking forward, Indus Belts aims to expand its operational capacity and establish a balanced its sales are domestic, with 35 percent from exports. In the near term, the company aims to achieve a 60:40 domestic-to-international sales ratio, ultimately striving for a balanced 50:50 split. This strategic shift will strengthen its global footprint while continuing to support its Indian customers.
"Transparent market presence. Currently, 65 percent of communication and understanding customer needs are central to our approach. By actively seeking feedback and upholding high-quality standards, we ensure that products contribute to clients' operational efficiency and cost savings", concludes Tarun.
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