The global HVAC system market size is anticipated to reach USD 277 billion by 2025. Major factors driving the market include the demand for energy-efficient solutions and the growing trend for smart homes. Furthermore, demand for HVAC products is increasing owing to the rising temperature due to global warming, the boom in the construction sector in the Middle East region, changing lifestyle, increasing disposable income, and rising expenditure by consumers on comfort solutions are also other factors that help in driving the growth of this sector.
The Indian HVAC market is one of the fastest growing markets in the world with a CAGR of almost 12 percent. The increase in high rise buildings and growing construction business are driving the growth of this market. “Like any other market in the world, Indian customers are also highly sensitive towards Price. However, we are seeing a distinct shift in the customer approach over the past few years.
Apart from the price, Indian customers are now even becoming quality conscious and they are willing to pay a little premium for good quality products," says Akash Agarwal, Managing Director, Greenheck India.
When Greenheck entered the Indian market, a very small percentage of the Indian ventilation market was for the third-party certified products. The Greenheck India team invested a huge amount of time in educating and training the Indian customers and the design engineers about the importance of third-party certified products and the large market size in the organized sector now prefer to buy a third-party certified product. The advantage the customer gets by buying these products is peace of mind as they are assured of the performance of these products. Greenheck stands at the very top in terms of offering third-party certified products.
As a world leader in manufacturing high-quality air movement and air control products, Greenheck offers high-performance ventilation equipment for commercial, institutional, and industrial buildings. Greenheck offers various types of fans such as Centrifugal fans, inline fans, Jet fans, and vane axial fans.
“As an industry-leading manufacturer, Greenheck India’s focus is to build value in air,” affirms Akash. “With this being our focus, we offer a wide range of reliable air movement and control equipment. Not just that, we also ensure that our products meet and exceed our customers’ expectations such as on-time delivery, easy installation, and performance. During the entire process of manufacturing to delivery of the product to the representatives and finally, to our customers, our team has one goal which is ‘delivering value that exceeds our customers’ expectations,’” he adds.
Advanced Computer Modeling And Testing Capabilities
Greenheck engineers lead the industry in innovative product solutions. The input for these solutions comes from hundreds of manufacturer representatives around the world. They listen to their customers and relay that information accordingly to Greenheck and the company’s advanced computer modeling and testing capabilities aid the collaboration. The result is a high-performance product manufactured using precise methods to provide an easy, low-cost installation. Real-life, in-house testing procedures measure aerodynamic performance, sound levels, structural integrity, mechanical operation, environmental impact, temperatures, vibration levels, and more. Fans are put through the air and sound testing and Dampers are scrutinized in fire life safety testing.
Meeting Updated Market Requirements By Understanding The Changing Market Dynamics
Be it a new market segment or a new product requirement, Greenheck’s marketing team is in continuous contact with its representative
channels, the consulting engineers, the architect, and the customers. Also, the sales, marketing, and engineering teams collaborate regularly to understand the changing market dynamics and draws out a strategy to meet the updated market requirement.
Value Propositions Of Greenheck
Greenheck Fan Corporation follows 6 value propositions in which the entire organization has been built and the same is inculcated in Greenheck India. These include ‘Easy to do business with, Ongoing Investments in People and Operations, Making a difference in the Community, Mutually Beneficial Partnerships with Sales Partners and Suppliers, Integrity and Professionalism, Continuous Improvement through Learning, Innovation and Teamwork.' Every employee of Greenheck believes in these values and ensures the same is reflected in their actions too.
Rigorous Testing Conducted In The Company’s World-Class Laboratories
Product testing and qualification play a major role in Greenheck’s heritage and success. The rigorous testing conducted by the Greenheck team in its in-house worldclass laboratories ensures that all designs and purchased parts meet quality standards that the company’s customers expect. The “Design. Test. Certify.” approach that the company follows helps in capturing its commitment to the ventilation industry and the development of quality air moving and control equipment.
Future Road Map
The Indian Ventilation market is very fragmented with no clear market leader. Greenheck sees this as an opportunity to increase its market share by consolidating the market. Therefore, to achieve this, the company not only has to increase its market penetration but also its product offerings. Greenheck India has certain initiatives in place to address both of these action points. Not just that, in the last 6 months, despite all the challenges, the company has introduced many new products from the Indian plant offerings and is in the process of adding many more products during the next 3 months. This will help Greenheck India’s sales team to address the requirement of new market segments.
As a world leader in manufacturing highquality air movement and air control products, greenheck offers high-performance ventilation equipment for commercial, institutional, and industrial buildings
“Going forward, we feel that the demand for high efficiency and low noise fans will increase in the market. Also, with the evolving time, more and more customers will make their building/project compliant to the local regulations, which will increase the requirement of Greenheck type of products in the market. As mentioned earlier, we are looking at the India market as a strategic manufacturing location and will continue to not only supply our products to the Indian customer but will also use India as a manufacturing base to supply our products to our client base in the Middle East, Africa, and Southeast Asian countries,” concludes Akash.
High Performance & High-Efficiency Axial Fans Installed At Various Building Segments
Greenheck India has successfully supplied fans and life safety dampers in leading real-estate companies, Hospitals, Commercial building and other infrastructure projects across India and overseas.
“The “design. Test. Certify.” Approach that greenheck follows helps in capturing its commitment to the ventilation industry and the development of quality air moving and control equipment”
Generally, the challenges faced in various projects are firstly, the supply of exhaust air from basements for normal ventilation and exhaust smoke and supply fresh air in case of a fire situation. Secondly, the use of AMCA – licensed ventilation equipment and CE certified fans for high temperatures to ensure reliable operation. Lastly, supply pressurization fans for stairs, lift well, lift lobby and services areas, and also installation of fans with low sound levels to ensure quiet operation in the high-rise building environment.
Premium developers always look for certified and qualified ventilation fans to be installed throughout the buildings and underground car parks. Also, fans with lower power consumption are must to reduce electrical costs. The quiet, reliable operation is also a major concern to ensure that occupants receive an enjoyable living experience in a relaxed and peaceful environment. Greenheck understands and abides by the aforementioned requirements and works towards providing a solution that meet these needs.
From its inception, Greenheck India has supplied high Performance, high-efficiency vane axial fans in the basement, lifts, lobby, staircase, plant room, Diesel Generator (DG) room, Stair Case Pressurization (STPR) area, and other service areas for normal supply/ exhaust and emergency supply/exhaust. These fans not only help in supplying fresh air for normal ventilation but also exhaust smoke in case of a fire emergency in the underground parking areas. The Greenheck vane axial fans are licensed by AMCA for sound and air performance and CE certified for high temperature per EN-121101-3:2015.
Greenheck Model RA & RA 3 Series fans are direct drive axial fans designed for inline air ventilation in commercial, high-rise residential, institutional or industrial buildings. Model RA and RA 3 Series are designed to significantly reduce operating costs with peak total efficiency up to 86 percent. The unique airfoil blade design on axial fans also offers lower sound levels than other axial fans.
Each Model fan is tested at the factory before it is shipped and Motor amp, speed, and voltage measurements are reviewed to ensure proper performance. The mechanical vibration test carried out by Greenheck ensures quiet operation.
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