Indian economy is supportive to manufacturing companies pertaining to low labor costs and high availability of raw materials. The current market has evolved with changed preferences where customers want multipurpose tools. However, the major challenge that client companies face is lack of innovative enthusiasts in the tools manufacturing industry. Besides, lack of technologically improved infrastructure to manufacture tools embedded with automation is also a major drawback in this industry.
Exported high-end technology tools are often not affordable for small scale manufacturers in India which affects the quality of products manufactured by them. This is because upgraded tools facilitate easier manufacturing with high precision and quality in smaller time. Clearly, there has been a high growth in manufacturing sector in India with auto motives taking the lead in the last decade which indicates the opportunity of the nation to be a backbone to the economy. But it requires domestic manufacturers of automotive and hand tools to be able to supply quality products at affordable prices.
Chetak is an Indian lubrication equipment, automotive, and hand tools manufacturing
company that provides a wholesome service to its customers. The company’s motto is to manufacture lubrication equipment so that the end-consumers are facilitated by upgraded application and long-term use. According to Amrit Singh, the CEO of Chetak tools, “Chetak is completely different from other brands in the market. It encompasses latest and high-end machines that ultimately create effective products and efficient production”.
Differentiating Factors
Chetak functions with an employee base that is well-trained and upgraded from time-to-time to maintain the balance with the continuous technology invasion that is currently going on. In the words of Amrit, “We keep our internal resources upgraded from time to time, and that has helped us to build an image through decades that cannot be neglected”. As highlighted by Amrit, Chetak invests in studying the market that has helped it build its potential through changes, especially post-pandemic.
In the light of such close engagement to the market demand, Chetak has achieved very high growth in their production, exports, and domestic reach. Amrit adds, “In last five years our export has increased from 10 to 50 percent”. The company has also been able to get into direct exports after signing collaboration with Leading DIY importers worldwide. It has a presence in about 20 countries and is registering a growth of about 40 percent in overseas business.
Chetak is completely different from other brands in the market. It encompasses latest and high-end machines that ultimately create effective products and efficient production
Future Expansion Plans
The future plans of Chetak revolve around boosting the company’s productivity by adding unique features to its products. They have always believed in innovation and are currently working on developing a product range that can capture other overseas markets. Besides, the resources of the company have been planned to be enhanced to make the company more open to diverse manufacturing options. In the coming months, Chetak plans to enter the market of air operative tools for the domestic as well as overseas market, and it will be a great leap for the company. Amrit says, “We would like to go beyond expectations, and we devote ourselves to the outcome, and we keep it that way until we get the results".
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