At the beginning of the twenty-first century, India gained recognition as a potential market for quickly developing technology. The development of the power sector is getting a lot of attention but at the same time putting a strain on infrastructure. Due to the announcement of smart cities, industry expansion, and IT-enabled services, the country is expected to produce a 40,000 MW power pool to maintain the growth rate. As a result, there is a greater demand for power distribution and electrical power protection relays, and the expansion of electrical transmission and distribution is growing in tandem with the economy.
Ashida Electronics is an entirely indigenous business that designs and manufactures SCADA systems and electrical power protection relays. The company is proud to be an Indian business and values its contribution to the community. Key electrical installations all over India and abroad are being monitored by millions of its electrical power protection relays.
Since Ashida's mission is to strengthen India as a nation, it has chosen to set its goals in non-financial terms and holds that rapid commercial progress is inevitable. The firm speci alizes in the automation and protection of electrical
substations and its USP is that it has a comprehensive understanding of these fields and can offer specialized solutions for the needs of customers. Ashida Electronics' flagship products are based on its 50 years of experience, and include a self-powered relay that the company developed specifically for different users based on their needs, built its model to match the exact requirement, and is highly reliable. The products are primarily protection relays and substation automation systems, but in the protection relay market, the firm has a monopoly.
To produce a high-quality product, the company analyzes customer complaints each month and identifies any minor nonconformities in its processes, products, services, and incoming raw materials. The company then makes necessary adjustments to these processes and continually seeks to make improvements.In essence, Ashida Electronics’ products are innovative driven which is focused on catering to new customers both domestically and overseas. Ashida conducts seminars on its product and solicits feedback so as to receive fresh customer inquiries.
Ashida Electronics specializes in the automation & protection of electrical substations
The company sets up the demo and works on its unique requirements to create a suitable solution that will exactly match the requirement. Further, Ashida Electronics has very little attrition in mid-to-high-level positions, and the majority of its supervisory and HOD personnel have been with the company for more than 20 years. Thus, this helps to provide someone with interrupted service where the entire team works together for customer support, product development, product support service, and everything else. It also helps to extend the lifespan of the product.
With a 52-year history in India, Ashida Electronics also serves the oil and gas, and electric utilities industries. The company is increasing its turnover from 25 percent to 30 percent while also engaging in export business. Therefore, maintaining its dependability despite industry demand makes sense. "By 2030, we plan to be present in every electrical utility in India and in 30 other countries, which requires product innovation as well as increasing our coalition offering and building new infrastructure", concludes S. D. Naik, CEO at Ashida Electronics.
