There has been a rise in the demand for ultra¬sonic cleaning equipment mainly due to the in¬crease in awareness about the technology and its key benefits in industrial and commercial use cases. To add to it, manufacturers today are focusing more on precision manufacturing to yield better-performing products. Ultrasonic cleaning proves to be highly effective in such cases. Prior to ultrasonic cleaning, most industries were making use of certain hazardous chemicals to achieve cleaning results, but the side effects of these chemicals were catastrophic both to the products and to the environment. The eco-friendly nature and the proven ability to achieve consistent results along with increased productivity are the major factors that are making ultrasonic cleaning the go to choice for Hospitals and industries such as automobile, defence, aerospace, medical, oil, gas, electronics, semiconductors, and waste management.
Based out of Bengaluru, Waveultra is a leading manufacturer of industrial cleaning systems like ultrasonic cleaners and degreasers, for the High Precision Manufacturing marketplace. The firm has manufactured India’s largest ultrasonic cleaning tanks for a GIS manufacturing plant. Through their strong and wide portfolio of products and clientele along with their years of expertise in the industry, Waveultra has taken a deep dive into the field and emerged as a leader in ultrasonic cleaning systems in India today.
“I established Waveultra back in 2008, with my past experience in the same industry. Having the vision to be the leader in the industry and searching for similar minds in the field, I was later joined by Likhith Suresh, who through his Engineering and Marketing roots has helped in the company’s growth in recent years. Waveultra’s backbone is our employees, mostly from the technical and design teams, who fearlessly take up any challenge given to them. Each of our employees, from the core team to the welders and fitters has put their trust in the company and supported us even during drastic times, which has helped us survive very challenging phases in our journey to date. Also, despite having strong competition from Chinese manufacturers, we have grown to what we are currently - a pioneer in the industry.
This is partly, due to the trust and faith our customers have in us and our products. The TATA Group of companies and a few of the recently established companies in the semiconductor manufacturing industry have encouraged us to take up innovative and challenging projects which have promoted mutual growth and collaboration. This perhaps is what will help us to hold our position in the top ranks of the industry for years to come”, highlights Govind Raj, Founder, Waveultra.
Promising a Unique Range of Offerings
Waveultra offers a range of products to choose from, right from small table-top ultrasonic baths,
mostly used by jewellers and laboratories to larger Standalone variants used by Hospitals and Manufacturing Industries. However, Waveultra is best known in the industry for its customized and automated multistage ultrasonic cleaning systems, which deliver consistent results all through the day with zero downtime and with zero human intervention. In terms of scale, the firm has manufactured tanks to the size of 10,000 Litres and in terms of complexity, it has manufactured mass production oriented fully automated systems with over 20+ stages that include ultrasonic cleaning, rinsing, high-pressure water jets or spray washing, air blades, hot air blowers or ovens in one single conveyor based line, designed specifically to achieve the ideal cleaning results.
“As a machine manufacturer, our first priority is to understand the precise requirement of each of our clients, in terms of cleaning results, product details, and production targets. The next step would be to design a minimum viable product or machine that meets the client’s requirements. Then, we make sure to find the right balance between user experience, machine comprehensiveness, and client budget to make it fit the client’s expectation”, speaks Govind Raj.
Driven with Industry Ready Approach
Waveultra houses the most innovative ultrasonic transducer modules that give efficient results in a very short time duration. With respect to work ethics, the firm is renowned for its result-oriented offerings. “We focus on not just what the client asks for, but what the client would ideally require to overcome the issues he or she faces at a minimal scale or cost. By effectively integrating our design process at an early stage in the discussion, we deliver tailor-made machines like Ultrasonic cleaners, Hot air dryers, and high-pressure jet washers. In terms of support, we also deliver immediate field support, if and when required, thus helping in managing unexpected downtimes. We handhold our customers every step of the way from design till practical proven out to help them get the best return on their investment”, highlights Likhith Suresh, Head of Marketing and Operations, Waveultra.
The firm’s team and work discipline along with a 20,000+ sq. ft. infrastructure are what sets it apart from other players in this segment. While the team is backed by experts with rich industry experience, any employee who joins the firm is equally treated and is trained thoroughly with respect to the manufacturing processes and quality benchmarks. Secondly, the firm has a very structured and flawless inspection process followed right from the procurement cycle which helps it to detect any issues with raw materials at a very early stage and initiate rectification protocols as required. Finally, the team does not skip any quality check processes and protocols, as these, even though time-consuming in certain situations or for certain products, have helped the firm to stand strong in the position it is in today.
Charting the Path Ahead
No matter whether a startup has a good idea, product, or service, the key ingredient to building it in the initial years is funding. While Waveultra was not backed by huge funding in the initial years, the firm chose to grow with what it had, steadily but firmly, by taking up the smallest of projects, at very nominal margins. “Though we did not have enough to invest in conventional marketing campaigns back in the day, we chose to invest in the quality of the product, which according to us was the best way to market our brand. Our customers became our ambassadors who helped us reach out to every corner of India and also parts of the World. Once we started getting a good number of projects we chose to handpick only certain ones from the list as we did not want to over-commit. We focused on winning the marathon, not a sprint”, speaks Govind Raj.
By prioritizing quality over quantity and thereby giving on-time delivery to our customers, Waveultra has grown from handling projects valued at a few thousand INR to handling Mega projects valued in tens of Crores INR today.
At present, the firm is investing in creating awareness in the manufacturing industry about high-precision ultrasonic cleaning and its value proposition so that companies can make the best use of it to their advantage. “Technology-wise, as per what we have observed with our ongoing projects and the current market trends, there is a huge increase in integrating automation in the field of ultrasonic cleaning. This has helped our customers achieve consistent cleaning results and also to hit their daily, weekly, or monthly production targets. Also, since we are already in the surface finishing domain, considering a broader agenda, we have recently expanded our vertical to Electroplating Plant Manufacturing as well, so that we have a streamlined control on the overall surface treatment processes”, says Govind Raj.
“Apart from investing in core ultrasonic research, Waveultra would also be investing in research focused specifically on comprehensive automation technology which would help companies save time and effort compared to conventional cleaning lines. Globally, the Ultrasonic Cleaning market is projected to be valued at over $2.5 billion by 2026. By then, we plan on increasing our geographical footprint, by strategically and steadily penetrating the Global market, especially in Europe and Southeast Asia”, speaks Likhith Suresh.
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