India is the world’s second largest producer and the largest exporter of rice in the world. Rice mills are one of the ancient and largest agro processing industries in India and have always been a significant step in the post production of rice. Generally, most of the rice mills in India are traditional, huller type process units. Industry experts believe that technological advancement and modernization of rice mills are helping in reducing the time of down stream processing and thus fulfilling the rice demand for consumption as well as export. Mainly, customers are also looking for firms that invest in technology upgradation and modernization of rice mills along with adhering to government supportive policies and schemes.
Located in Kangayam(Tamil Nadu), SS Brand Rice believes in bringing the best quality of rice by adhering to the historic values and tradition of the country along with regular investment in technology upgradation. SS Brand Rice is maintaining the tradition of making rice with modern techniques like automatic rice packing, ensuring no animal or human touch from paddy to rice packing. Its major advantage is that its rice bags cannot be duplicated at any cost because of the use of a front register window and hologram packaging. “With the use of the modern, up to date, and hightech machinery, we always ensure the optimum usage of resources to provide the finest quality to our esteemed customers”, says N. Thiyagarajan Gounder, Managing Director.
No Compromise with Quality
SS Brand Rice is present in the market for more than 50 years now. It is founded by S. Ponnusamy Gounder in the year 1966. With his tremendous effort and perseverance, the company truly saw its origin and was registered as SP & Co in 1970. Later the hands of P. Natarajan, the developer and the son of the founder helped in moulding and improving the business gradually.
At present, the firm is taken care of by N.Thiyagarajan Gounder, Managing Director of the firm with the partnership of T. Geetha. He was the first person to implement the fully automated rice production process from loading paddy to packaging.
Since our inception, SS Brand Rice is continuously serving customers with new & innovative products
Now, the company is known all over Southern India and is considered among one of the most renowned producers and suppliers of traditional variety of rice which includes SS Brand Premium Rajabhogam which has been one of its most recommended and highest selling products, Chintlu Ponni Rice, Kichadi Ponni Rice, and Deluxe Ponni Rice.
SS Brand Rice’s units are equipped with the state of the art machinery for the whole processing of the rice, from milling and sorting to polishing and packaging. The company has provided advanced machines of brands like Miltech to its processing unit. It has a perfect blend of the finest machinery and a well trained workforce that provides it with a distinctive capability to meet the bulk requirements of the clients within the stipulated time frame. SS Brand Rice is a well-known and excellent provider of consumer packing and bulk packing of rice ranging from 5Kg to 25 Kg. The company uses fabric bags, laminate pouches, cartons, and jute bags for packaging and delivery. It also uses bopp woven bags, non-woven bags, and jute bags as per food standards.
The company has the largest warehouse to maintain the paddy and ensure the proper maturing of the paddy. Also, this whole process is performed under expert supervision to make sure of cleanliness inside the warehouse and regular inspection is carried out to avoid any infestation against various microorganisms. At present, the company delivers its products to 10 states across the country and has the plan to increase its client base in the coming future.
