By 2026, the global hand tool market is expected to become a 2.02 billion dollar industry. Sectors like construction, automobile, aerospace and electronics have been contributing towards a steady market growth. Backed by government infra-development and skill development projects, Indian hand tool market is anticipated to grow at 7% CAGR during the forecast period of 2020-2026. Tata Agrico, the oldest brand of Tata Steel, has been a one stop solution for farmers, carpenters, mechanics, plumbers, agricultural cooperative societies, rail¬ways, defence services, collieries, and various central & state government departments in India.
Catering to both home improvement enthusiasts to professional tradesmen, Tata Agrico comes up with a wide range of premium grade alloy steel high-value trade hand tools from combination spanners and combination pliers to adjustable wrench, allen key, files, sockets, screwdrivers, ball peen hammers and tool kit, delivering with warranty against manufacturing defects.
“Customers are looking for high quality products from trusted brands. They expect the tools to be precise in their specifications and comfortable during application. Also, customers want these products to be readily available and easily accessible. Tata Agrico meets these needs by
ensuring its high-quality tools are served through a vast network of retailers and also through e-commerce platform like Amazon and Flipkart.”, shares Arup Dasgupta, CEO, TATA Agrico.
Operating through 26 manufacturing facilities and 7 warehouses in domestic market, Tata Agrico has world class manufacturing and testing technologies to ensure high precision tools. Adhering to best industry standards, all products are tested by independent third party agencies to ensure complete safety for all users while handling the tools. “We are constantly expanding our product offerings by launching new products and variants under different categories keeping pace with changing customer needs. Empathetic to the preferences of consumers for buying tools online, we have a wide network of channel partners who ensure that our services and offerings reach the consumers wherever needed.”, adds Arup.
Claiming The Hand Tool Industry
Tata Agrico is the first brand of Tata Steel that touches 10 lakh customers every year through all sectors imaginable. Through its small team of 30 people with a mix of experience and young blood, the division is committed towards continuous improvement, concentrating on quality processes and is ISO 9001:2015 certified.
Expecting a growth at 7-9% CAGR in Indian hand tool market, the company is planning to develop a portfolio for industrial segments while expanding into new products in the existing retail segments. “Since 1925, we have been the pioneers in the field of agriculture hand tools like hoes, shovels, sickles, crowbars, pickaxes and hammers. Presently, our complete range of hand tools cater to a broad category of disciplines that include agriculture, infrastructure, home improvement and many more.
Tata Agrico is the first brand of Tata Steel that touches 10 lakh customers every year through all sectors imaginable
All our implements are guaranteed against manufacturing defects and involve strict supervision at every stage of manufacturing. During the Covid -19 pandemic, we realized the requirement of specialized combination of tools for domestic purposes and we developed a special tool kit to that end for home makers. Thousands of users are benefited by this combination of tools as a kit which received many accolades from online customers. Today, Agrico is a 300 Cr brand with presence in over 12 countries and is one of the fastest growing businesses in the Tata Steel ecosystem” signs off Arup.
