According to a recent market study, the market for electronic weighing scales is predicted to increase from $3.35 billion in 2017 to $4.57 billion in 2023, with a compound annual growth rate of 5.54 percent over the assessment period. This growth in the electronic weighing machines industry is attributed to the growing demand for the electronic weighing machine from the retail sector, surging demand from the commercial & residential sector, and favorable initiatives such as product launch & acquisition taken by market players. With today's consumers demanding both quality and accuracy, the balances and scales business is poised to thrive in India, as the market is more precise for automation than traditional weighing equipment. One of the primary driving drivers for the market is due to the high precision and adaptability because they can do calculations on the measurement and transmit it to other associated digital devices. Samurai Technoweigh Pvt. Ltd. was founded about two decades ago with the goal of manufacturing weighing equipment that people wanted rather than finding customers for the products. Samurai began as a small repair shop with a staff of four people and has since grown to compete with the finest of the industry's market players, all of this has been made possible by our team's daily efforts to improve the brand, as well as the R&D department's ongoing research.
While we started small, it didn't take us long to understand that even the most prestigious brands are unable to give satisfactory after-sales care. We began researching the market and discovered the main cause of the market's reluctance to migrate from traditional to electronic weighing devices. It was mostly due to the fact that the latter required prompt service, which the brands were unable to give. Having recognized this possibility, we formed a research and development team to collaborate on the development and manufacture of electronic weighing machines that are both economical and give excellent after-sales service. We haven't looked back since then. Our management has increased, our employees are increasing by the day, and we are devoted to providing the best possible service to our customers. We have been
successful in giving nothing but the best because of our rigorous research into consumer behavior", says K. D. Sharma, Director, Samurai Technoweigh.
Blending Technology & Experience
An electronic weighing machine is expected to function at high accuracy and the attribute of precision are the major expectation that most clients come up with. Samurai has been committed to offering excellence in response to these consumer demands. Today, Samurai is known for producing over 56 different types of machines that are not only technologically advanced but also updated, attractively designed, and user-friendly, and these are the brand's USPs that have helped it stand out from the crowd .
Consumers today are looking for compact machines that can do more than just measure weight. For example, in the forging and fastener industry, one must check the weight of the products as well as the counting of the same, which necessitates the use of two machines, one for weight check and the other for counting. "We researched the market and focused our efforts on developing a Weighing and Counting system. Due to its dynamic characteristic of weighing and counting in one machine, it is now one of our best-selling devices. To set the notification for excess and dearth of the defined limit, sensory buttons are employed. Customers love our items because they want to be at ease", says the Director KD.
With our team of skilled experts and engineers, we ensure that every single machine undergoes thorough testing before it is dispatched to the client so that any kind of the technical glitch could be ruled out. Our strategy has always been customer oriented, and we aim at providing best customer experience by supplying the machines that are capable of high efficiency and effectiveness”, assures Sharma.
The raw ingredients for the items are sourced from the market's leading vendors and suppliers. Samurai uses only the highest quality steel and mild iron in their machines since they have never compromised on quality. "We strive to please our clients in every way possible, thus we do not compromise on quality anywhere along the way, from material procurement to machine delivery at the customer's doorstep. Secondly, we get our machines tested and verified by the weight and measurement department of the government. Samurai is also well-known for its excellent after-sales support, which is something that other manufacturers lack. I am pleased to state that we have many staff who have been with us since the beginning, demonstrating our ability to operate as a team. Our R&D team, mechanical engineers, and IT professionals work 24 hours a day, seven days a week to bring you the best in the market. Our main goal is to lead from the front by delivering excellent customer service and leveraging the Samurai family's years of experience, which has allowed us to become an industry leader", adds Sharma.
Scaling New Benchmarks
Samurai has not only been able to compete with the top market players in this area, but has also carved out a place for itself, thanks to its after-sales service, technologically advanced machines, and user-friendly designs. "It may sound pompous, but we are glad to say that over the course of two decades, we have been able to compete with the industry's top market players and have established our footprint not just in India, but also in international markets. Specifically, we are the dominant player in the country's central and northern regions. Furthermore, the management is constantly examining the markets in the East, North-East, and Southern parts of the country, and we are preparing to enter these areas as well", explained Sharma.
"I started this business with very little money, but we made it work, and now we're at a phenomenal point where we're the market leader in this field. I want others to understand that there are no limits to experimenting, and that in order to be competitive, one must continue to research and grow, as Innovation is the key”, concludes Sharma.
