The agriculture industry is a key component for the Indian economy's growth, both in terms of GDP contribution and as a source of employment for the majority of the country's people. This sector is currently presenting enormous prospects in India, which is the world's largest agricultural producer in terms of value. Furthermore, India is the world's second most populous country, accounting for 18 percent of the global population, which is growing on a daily basis. As a result, the demand for diverse agricultural products has skyrocketed. This increase has forced farmers to use innovative technology and practices in order to meet the people's diverse food needs.
Aside from that, expanding urban and rural income levels, as well as favourable government policies, have created more options for farmers. Farmers, on the other hand, must partner with agricultural machinery providers who are competent and trustworthy in supplying best-in-class products and technological solutions in order to improve productivity, efficiency, and crop profitability. Furthermore, one of the biggest issues that the entire agri machinery business is facing is rising input costs for all components, which is increasing the cost of machinery for farmers.
Kubota has established itself as the world's leading manufacturer of agricultural machinery for both dry-field farming and rice farming in this sector. The company has developed technology-driven goods that properly fit the different needs of Indian farmers by keeping customers at the core of organizational operations. Furthermore, in order to keep costs low, Kubota has been working hard to bargain with vendors and suppliers, assuring value addition while being cost competitive.
“Ensuring excellence in quality has been our core value. We believe in providing technologically advanced, high quality products to our customers. All our products are introduced after proper market research and understanding of the Indian farmers problems/pain points. Our focus is to serve these problems through our products and help the Indian farmers increase their farm productivity and profitability. Our continuous efforts in this direction have given us positive results, wherein, we are one of the fastest growing tractor brands in India”, says Hisakazu Kitanobo, Managing Director at Kubota.
Driving Productivity & Efficiency
Kubota is a brand that provides advanced technology products and solutions that help Indian farmers to increase their farm productivity and profitability. Being a Japanese brand, Kubota has been playing a pivotal role in the advancement of the agri industry by bringing advanced technology and product. Kubota’s flagship tractors which are built with Japanese Technology are renowned for their outstanding performance, versatility and reliability. It has power and yet offers comfortability to efficiently pursue agricultural operations.
Kubota's A Series Tractors (21 HP) are compact tractors that are small in size but packed with power and performance. Model A211N is
narrower in width and has a three-cylinder engine, making it better suited for intercropping. Model A211N-OP has a larger tyre size and SDC (Super Draft Control), allowing farmers to perform more farm operations besides inter cropping.
Kubota's B Series Tractors include a three-cylinder engine with 24 and 27 HP. The B2441 model has a 24 HP engine and is intended for inter-cultivation and spraying of orchards (Grape and Pomegranate), cotton, and sugarcane fields with a single tractor. The B2741S Model has a powerful 27 HP engine, making it one of the most adaptable tractors in its class.
Kubota’s L Series (34-45 HP) is a mid-sized tractor range which offers powerful performance, outstanding versatility and exceptional profitability. This light weight tractor series is equipped with an operator-friendly driving system. Special attachments are available to suit multiple applications.
Finally, Kubota's MU Series tractors (45-55 HP) are well known for their fuel efficiency, durability, and high performance. The balancer shaft technology reduces engine noise and vibrations, allowing the operator to work longer hours on numerous agricultural chores. As we respond to changing consumer needs, our product line continues to evolve.
“We are also the market leaders in India for rice transplanter and combine harvester. Both of these products are critical in addressing the severe labor shortage that farmers in India are experiencing. This is backed up by our world class aftermarket support, which is dedicated to providing consumers with the best-in-class customer experience. We make every effort to better understand our consumers in order to provide them with objective-driven solutions”, highlights Hisakazu Kitanobo.
Staying Abreast of the Situation
Indian farmers are currently faced with two major restrictions. The first concern is rising diesel prices, which are reducing farmer profitability owing to higher operational costs. The answer to this worry is Kubota's MU series Tractors, which is equipped with high-efficiency engines that dramatically reduce operating expenses. When compared to comparable tractors, Kubota customers have reported saving up to one liter in similar activities. The second major concern is the tractors' excessive vibration and noise levels. The operator becomes fatigued as a result of the strong vibration. Kubota tractors include a balancer shaft, which considerably decreases vibration and noise. As a result, the operator can use and drive the tractor for longer periods of time without becoming fatigued.
Our focus is to serve these problems through our products and help the Indian farmers increase their farm productivity and profitability
“As previously said, our objective is to provide our farmers with a significant farmer experience. The primary idea of Kubota is to place customers at the core of organizational decision making. We believe in forming emotional bonds with our customers. It's all about helping farmers. For this, we ensure that everyone in the organization is on board and has the right mindset. This is achieved by caring for not just our customers, but also our workers, who play a critical role in providing our customers with an unparalleled experience,” states Hisakazu Kitanobo.
A Formidable Journey
Kubota began operations in December, 2008, with a variety of cutting-edge tractor types. Rice transplanters and harvesters were added to the company's product portfolio progressively. Due to the company's competency in the industry, it generated a revenue of 20 crores in the first fiscal year. Kubota has been steadily developing, with a projected revenue of 500 crores in fiscal year 2021.
The integration of Multi utility tractors and the expansion of our operations in PAN India have provided us with a consistent rise in income creation through greater sales prospects. Our network has also grown over the years, and we now have more than 250 dealers spread across India's various states.
Going forward, Kubota aims at becoming a global major brand by making the greatest possible contribution to society and earning the trust of its growing customer. Kubota has invested 9400 crores and acquired the majority stake in Escorts Limited India to fulfil its aim. With this partnership, Kubota will bring its R&D resources to improve the productivity and quality of Escort designs. Kubota also hopes to boost market innovation by leveraging Escort's product development expertise in procurement and production. Kubota will also be able to take advantage of the target company's distribution network in order to offer a broader selection of products to a larger number of customers.
