The global anti-counterfeit packaging market is projected to grow from $117.2 billion in 2021 to $211.3 billion by 2026, at a CAGR of 12.5 percent from 2021 to 2026. The government and the Indian anti-counterfeit packaging industry are taking several smart safety measures to safeguard both the brand image and consumer health. Hence, the demand for anti-counterfeit packaging is expected to expand at a significant rate. The intelligent use of technology in this segment has paved the way for players in the market to come-up with next generation solutions to ensure safe business environment in the e-Commerce domain.
However, brands invest big bucks in advertising and executing multiple marketing strategies, but they do not take much effort to maintain brand reputation. The lack of awareness regarding brand protection through anti-counterfeit packaging makes the companies vulnerable to the dreads of imitated products. Many business enterprises opt for local printing service providers who are not efficient enough to ensure product safety despite that fact that they offer their services in affordable manner. Hence, the packaging of single silver sheet is generally a go-to option for the purpose of packaging to multiple verticals. The scenario is unfortunate when a company takes a lot of effort to deliver quality products and eventually falls prey to counterfeiting for they are unable to afford multi-layered and secure packaging options.
This is where Any Graphics Pvt. Ltd. (AGPL) came into play to bring-in comprehensive anti-counterfeit packaging solutions through a product range of mono cartons, self adhesive labels, dome stickers, graphics, panel overlays, warranty seals, commercial print, blister cards and publicity material. With more than 35 years of experience in the printing industry, AGPL consistently adapted to the latest technological advancements and upgraded their bouquet of services. The workspace of AGPL is equipped with automated machines, the capacity to run in-house testing and amenities for quality assurance.
AGPL’s wide range of printing solutions and product branding come with customization facility in cost-effective manner. Any Graphics was facilitated with seven awards by SPAI-FESPA Awards in 2017 and honoured with Innovative Printer of The Year (Special Jury Award) by Print week in the same year. This is the only company in India which has been facilitated with World Label Awards eight times. It also became the first Indian company to receive World Label Award in the year 2003. More than 100 national and international awards for innovations and excellence in printing are not the end of their success story.
Infrastructure & Holistic Range of Services
AGPL offers customized anti-counterfeit solutions keeping three specifications in mind such as extreme security (360 degree security) making the product difficult to fabricate, easily detectable that allows the end-user to experience visual detection of authentication of the product or detection by simple instruments and relabelling & repacking prevention enables the client to check if the anti-
counterfeit solution is tampered. AGPL is the first ever printing solution provider who brought Fresnel lens in India. The technology is a superior alternative to holograms, letting the consumer identify duplicate product with bare eyes. They offer customized solution for holograms as well that is strategical placed in the preferred position on the packaging, making it for any further imitation. Customized Ultra Destructible Vinyl (UDV), checkered labels and void labels are provided by the company for detection of damage in packaging. They use specialist inks such as colour changing at different angles, invisible inks of thermos chronic inks as per the client requirement. Also, direct holography on labels is AGPL’s latest add-on for security solutions. Holography is integral part of labels and cartons which is being merged with main artwork.
AGPL offers single pass UV printing onto metallized transferred (Met-pet) paperboard and film substrates with inline UV gloss coating, matte coating, hybrid effect, drip-off effect and high raise texture coating. Their inhouse metalized film lamination facility with inline primer coating offers better scuff or rub resistance, greater print results due to enhanced bonding of UV inks onto metallic substrates and better consolidation between met-pet film and base material. AGPL’s latest UV printing & cutting technology uses best UV lamps (IST Germany) designed for highly opaque inks as white.
Any graphics has unique qr codes & scratch labels, lens labels and lens cartons, direct holography labels & cartons with 360 degree security solutions. Agpl produces high quality folding cartons and rigid boxes with world class fully automatic lines
AGPL uses a wide range of plastics like PVC, polycarbonate and clear polyester from 100 microns to 650 microns according to the preferences of the client. Their infrastructure provides offset lithography, silk-screen, digital, letter-press, Flexo and combination printing add to the flexibility in their range of services and enables the client to have product protection and maintain brand image with affordability of price.
The company’s natural feel effect is specially designed for cosmetic beauty of the food industry that require natural imaging such as flowers, vegetable, fruits and any other graphics of organic resources. The natural feel effect maintains the aesthetics while developing the artwork on the packaging in order to make it attractive and visually pleasing.
AGPL’s manufacturing unit has been set-up in a space of one lakh square feet being air-conditioned and dust free facility. The workstation is equipped with fully computerized packaging installations in order to convert complex design into printing plates and blocks without any loss of data in error-free manner. Their in-house design and prepress studio is armed with multiple print technologies for quality enhancement and improvised consumer experience. The manufacturing plat is capable of printing wide range of substrates from paperboards to variety of films (15,000 sheets/hour). AGPL has its own quality lab that is equipped with quality testing instruments of international standard in order to run quality-checking at different stages of supply chain.
Along with anti-counterfeit labels, printed and tamper evident security lables, it has barcode & scratch labels, thermal transfer labels and holographic labels solutions as well. AGPL produces high quality folding cartons from only recognized paper mills. Their litho-laminated cartons possesses the strength of robust corrugated boxes with graphics of superior quality. The company uses innovative printing and converting methods for production of plastic cartons that are utilized by beauty and healthcare segments. In addition to the ample range of packaging and printing solutions, AGPL has the capacity to produce one million dome stickers in a month.
Kuldip Goel, President & CEO of AGPL states, “Anti- Counterfeit security will be required of course by all the industry ranging from food-packaging industry, to liquor industry to spare parts industrial segment whom we are providing anti-counterfeit packaging solutions to. And in some cases, we developed labels and cartons specially designed for pharma industry by using our innovative technology. We made similar packaging for Horlicks in 2010 and for Sensodyne in 2013. These types of products cannot be copied”.
Missions & Visions
Naveen Goel, Managing Director of ANY Graphics states, “We are passionate about forming a healthy relationship with our customers, suppliers and employees by establishing reliability and fairness in every interaction. We upgrade and implement the emerging technology to provide best quality and cost-effective products on time. We believe in delivering excellence, endeavour for continuous improvement and respond vigorously to change. These principles help us to create value for our consumers, our suppliers and organization”.
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