Innovative initiatives of the govt. of India – viz., ‘Make in India’ and ‘Atmanirbhar Bharat’ play an intrinsic role in ensuring the country’s inclusive economic growth. Encouraged by such phenomenal dynamism, manufacturing companies are betting high on the potential of Indian economy.
In this milieu, India’s cutting tools industry is playing a significant role in Metal Working industries across sectors such as automobiles, auto components, machine tools, pumps, compressors, agriculture implements, heavy engineering, defence, aerospace, railways, and infrastructure. Addison & Co. Ltd is regarded as one of the prolific players in the cutting tools industry. It has made a name for itself as the most prominent manufacturer of cutting tools.
Addressing various needs of customers ranging from productivity enhancement to cost-effectiveness, along with requirements like high speed and high precision, Addison & Co. is constantly engaged in re-engineering its operations. The organization believes in being ready for an ever-changing, fast-paced market requirement through a firm grasp of customers’ needs and also, developing products to meet their emergent needs.
Addison & Co. Ltd has exclusive capacities and manufacturing capabilities to meet quality levels its customers expect. It supplies tools with major international manufacturing standards, through OTIF delivery commitments. The company’s capability includes manufacturing a variety of quality products; these comprise tools made with all grades of HSS, Carbide, PCD & CBN.
Commenting on the company’s product portfolio, G Giridhara Gopal, Director & CEO, Addison & Co. Ltd states - “Our product range includes HSS & Carbide Jobber Drills, HSS Taper shank drills, HSS & Carbide reamers, HSS & Carbide Centre drills HSS Standard Taps, High-performance Taps with spiral point and spiral flute, HSS milling cutter, HSS and Carbide end mill. With over 50,000 SKU products in our basket, which includes both standard as well customized tools, we are regarded as market leaders for providing forged form Jobber drills with German technology, which works on any tough applications”,
A 150-Year-Old Legacy
At its innovation center, the in-house development
team of Addison & Co. Ltd is continuously engaged in designing and prototyping special tools for customized applications. Apart from a flexible manufacturing facility that can begin production of any design with minimal lead time, it has an efficient supply chain to ensure prompt delivery - to any corner of the world, in the shortest possible time.
A Rajesh Kumar, Whole Time Director & CFO of Addison & Co. Ltd adds “Brand ADDISON is a ‘young organization with a 150-year legacy’. Cutting tools that we make adhere to demanding global standards. Quality control is stringent at all the stages of manufacturing. It ensures we deliver tools at a quality.
level our customers look for. Our ears remain wide open for feedback from customers. All these have made us a preferred tooling partner for customers in India, and has also strengthened our presence in Europe, USA, and other quality- conscious markets across the globe.”
Addison & Co. Ltd has emerged as one of the companies that address Customers’ needs through ideas and innovation. With ideas like Industry 4.0, smart factories, and digital machining, demands of customers are fulfilled by implementing Total process ownership with respect to prompt customers’ service.
Reflecting on this initiative by the firm, Giridhar says, “We initiated this process sometime back. There are a few things we have already done and a few is currently being worked on. We have a definite plan for execution, and are fully equipped to meet customers’ demands in full. Making new designs and ensuring products are available to customer, needs a responsive and agile supply chain.
A Rajesh Kumar, Whole Time Director & CFO
These remain our mantra to maintain our competitive edge. We have re- oriented operations into 3 verticals – Hole Making, Surface Preparation, and Threading solutions. This helps us in catering to customer’s needs by developing newer products and ensuring that all their needs are met.”
Equipped with more than 30 people, who are constantly speaking with customers to gain insights on a daily basis, Addison & Co. Ltd believes in staying agile and keeping up with the customer’s demands. Sharing one of the finest examples of Addison & Co. ensuring customers’ delight, Rajesh states, “One major Korean company was importing tools from Japan to maintain job tolerance accuracy. Since tools were imported, they were maintaining four months’ inventory. As they approached us, we not only developed and supplied the same tools meeting their quality expectations within a lead time of four weeks, but also offered a competitive cost per component payoff.”
The Journey Into The Future And Beyond
The team at Addison is young, diverse and professionally competent. It has evolved into a pioneering cutting tool company, fueled by ideas and cutting-edge technologies to meet varying needs of its huge customer base. With a 150- plus years’ legacy by its side, Addison & Co. is advancing into the future to incubate new ideas. It ensures each business / product vertical is run as a separate profit centre.
Addison’s guiding principle, in all stages of business processes, right from ideation, designing, and manufacturing to final delivery is ‘focus on providing better solutions to customer’. As Addison & Co. continues making tools for the changing world, it continues to be second to none by living up to its founding vision of ‘Nulli Secundus.’
As of today, Addison & Co. Ltd is advancing into the future with the purpose of incubating new ideas and to ensure that each business/product vertical is run as a separate profit Centre
With a vision of being #1 or #2 in every segment that it operates, Addison & Co. Ltd is gearing up its manufacturing and sales capability. It aims to achieve this goal by adding products to its current product line like Tungsten Carbide Rotary Burr (TCRB), Quick Changing Adapters, and so on.
“These new additions will help enhance our products’ usage across the market. It will help increase brand recall. Our business model is now getting tuned for a sizable online presence. This marks the beginning of our strategic goal of achieving customer delight, by supplying the right tool at a right price and above all, at right time. Our supply chain team strives to ensure our products reach customers within right time.” signs off Giridhar.
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