The Indian corporate realm is moving at a rapid pace and on top of that, the pandemic outbreak has made the market place even more chaotic. And over the last two years, many businesses have struggled to get a foothold in the market. Leveraging their immense industry expertise and agile organizational structure, Universal Masterbatch is one pioneering business organization that was able to come out of the pandemic stronger than ever before. Universal Masterbatch is the first Indian company who produces polymer-less Masterbatch.
At present the company makes Masterbatch for all polymers- PE, PP, PVC, ABS, NYLON, PET, PBAT, PTFE, PLA, POM, and Rubber to name a few. In order to successfully pull this off, the company needs to have knowledge of all polymers which is a really difficult task to manage. Fortunately for them, Universal Masterbatch has well equipped Lab facilities along with very experienced subject matter experts as their technicians.
Over the years, Universal Masterbatch has committed to never compromise on the quality of their offerings and this coupled with the utmost transparency of their operations have been the cornerstone behind their sustained success in the market. Apart from that, the company’s passion to offer the best value for money offerings to their clients has helped them to not only build a positive reputation in the industry but it has also helped them to create a niche in the market.
Ansh Parikh holds the office of Director of Sales at Universal Masterbatch and it is his responsibility is to cater new requirements from the market & get it developed with indigenous technology. And under expert guidance from pioneering business leaders such as Ansh, Universal Masterbatch has been able to extend their technology to non-plastic field also such as like paint, ink, paper & textiles etc. In an exclusive interview with Industry Outlook Magazine, Ansh talks more about his professional journey and how he has been able to achieve success in the industry.
Take Us Through Your Early Educational Journey And Prior Industry Experience That You Bring To The Table.
I am basically a commerce graduate, but along with my studies, I was also carrying responsibly of production. I went through the training of all departments – starting from Quality Control of incoming raw material, production planning, colour matching & final Quality check of the Masterbatch. This 5 years journey has finally prepared myself for marketing. First 2 years I was handling only domestic market & today I handle the Global Sales & Marketing of Universal Masterbatch.
What Are The Various Roles & Responsibilities That You Currently Shoulder At Universal Masterbatch? Tell Us The Most Challenging Aspects Of Your Role As A Director And How Did You Overcome Them?
As mentioned above, I went through training of all the departments. But as on day – marketing is my prime task. The most challenging task is that all customers expect us as a problem solver. There is a wrong impression in mind of all processors that any problem they face during production is only because of Masterbatch addition. So, they always insist us to give them its solution.
Tell Us About The Expertise You Possess In The Masterbatch Industry. How Are You Driving Growth Within The Company?
We have one of the best Testing Lab with force of high technical personnel. Due to our good marketing network, every day we get some new and innovative requirements. We are able to satisfy them in time & hence our any new development is getting converted into bulk order & that too on permanent basis. This has played vital role in our growth.
What Have Been The Most Significant Milestones That You Have Achieved So Far In Your Professional Journey? What Is Your Guiding Leadership Philosophy?
I will surely like to take credit in few new developments of our company. Which is Biodegradable Compound, Roto Pre Masterbatch for Rotomoulding industry & PreDispersed Pigment for P V C. My philosophy is very simple. Listen to the problems & requirements of your customers very carefully. Discuss with our technical team & get the solution for customer in shortest possible time.
We are able to satisfy them in time & hence our any new development is getting converted into bulk order & that too on permanent basis
How Do You Keep Yourself Well Aligned With The Periodic Changes In The Market And What Would Be Your Advice To The Coming Generation Of Entrepreneurs?
I travel globally & meet too many technocrats of our field. Understand the trend of market requirements & come up with the results in time. This keeps our pace parallel to global progress in our field.As far as my advice goes, I would say I am too young to advise anyone. Still, I would like to tell them to- Keep Your Eyes & Ears open while you move in the field. Listen to your customer very carefully. Discuss your problems/ requirements with your down line openly. This will open your door towards the progress.
Ansh Parikh, Director, Sales:
A pioneering business leader that aspires to break new business frontiers with Universal Masterbatch. In order to achieve this, this inspired learner is aspiring to improve himself on a consistent basis.
