The medical equipment sector is an essential and integral part of the Indian healthcare sector. The industry has seen tremendous growth over the last decade of which Enertech Healthcare has been a major contributor. Established under the division of Enertech P, the company is known to be the manufacturer of the most innovative but cost-effective medical products like Electrosurgical units, Vessel sealer units, LED light sources, Endoscopy Cameras, and OT light segments that enhance the quality of medical procedures across the country. Rahul Shah, Director, of Enertech Healthcare, is spearheading the exceptionally talented team of the company and guiding them to align their strategies with the current development trends intending to grasp even greater opportunities in the coming years.
Rahul holds vast experience in the medical devices industry as a business leader and has been engaged with Enertech for the past 20 years driving the company in the business of research, development, designing, customization & OEM manufacturing & distributing top-quality LED operation theater lights, electrosurgical generators and endoscopy equipment at a most affordable price.
The Industry Outlook Magazine engages in a conversation with Rahul to learn more about the company and the value it is adding to the industry.
What kind of impact has Enertech Healthcare been making in the global healthcare equipment market?
Enertech Healthcare is a subsidiary of Enertech Electronics, an organization that was founded in 1988 by Chetan Shah. The company has over 35 years of manufacturing background and has been involved in manufacturing diverse products other than medical equipment such as pharmaceutical equipment, laboratory equipment, industrial equipment, and aerospace equipment. In the healthcare equipment market, Enertech Healthcare is known to be the pioneer in the Indian healthcare industry, as far as digital electrosurgical systems are concerned, proper digital laparoscopic systems were introduced in India by Enertech Healthcare.
How does the equipment delivered by Enertech Healthcare stand out in the market in terms of technology and longevity?
At Enertech Healthcare, we have three basic segments of products - electrosurgical division (Ensurg 300, Ensurg 400, Ensurg 400 pro, Maxima,
Maestro is their top-end ESU unit, SSE TUR, Optima, Prima), endoscopy equipment division (Cam 300, Cam 500/400, Cam 200, Cam 100), and LED operation theatre lights division (140 euro, 160 euro, 140 eco plus). Each of our divisions delivers top-quality products at extremely affordable prices. The specifications that are provided by top-level companies around the world, we are providing the same features and specifications in our equipment right here in India at a very fractional and affordable price. As a leader in the global healthcare equipment market, our goal is to promote affordable quality healthcare products to individuals and hospitals in this country.
During the inception of the company, what have been the primary challenges the company has faced and how has it overcome them?
In the beginning, we were into manufacturing electro-surgical equipment and had an OEM partnership with another company in India. With this, we entered the Indian medical industry. We faced our first challenge when our contract with the company expired and we had to develop the company’s entire infrastructure and marketing team independently and build our marketing channel in such a way that it could reach the entire domestic and international clientele. Though the time was extremely tumultuous for the company, we were able to overcome every roadblock successfully and establish its network across the country in a span of eight to ten months.
Tell us about the major milestones of the organization.
Our founder, Chetan Shah, is amongst the most prominent men behind the design and development of India’s first nuclear power technology which made the conduct of the implosion of the nuclear devices in Pokhran in 1998 a success. A major part of this technology was developed by him at Enertech, and transferred to the government of India as a service to the nation, due to which he was felicitated by then President Dr. Shankar Dayal Sharma at Rashtra-Pati Bhavan.
This has been the biggest success story of the organization. After that, we became the pioneer in developing many equipment in the ultrasonic industry and pharmaceutical industry. Since 2008, as we entered the medical industry, we have constantly tried to introduce the latest products with the latest specifications and features at a price that the Indian setup can absorb and afford.
As a leader in the global healthcare equipment market, our goal is to promote affordable quality healthcare products to individuals & hospitals in this country
What kind of vision is required to lead a business successfully? Tell us about your visionary approach.
Leaders must have a dynamic vision of what is happening in the current scenario and how they are going to align with those to move the organization forward. At Enertech, our constant focus is to develop a high-quality team of proficient division members who are able to convert the company’s vision into action. We conduct regular training of the team and clients as well as develop strategies and policies that can be put into actual practice.
What is the roadmap you have in mind for the company?
We are amongst the top three players in India in the surgical and laparoscopic equipment industry, and we have already gained a decent base of clientele in the international markets. In the coming years, we intend to have a global presence and a global footprint across various continents and markets. We are already in the process of introducing many more innovative products which are generally not manufactured by any other company in India.
Rahul C Shah, Director, Enertech Healthcare
An accomplished business leader, Rahul holds extensive experience in the medical devices industry. As the Director of Enertech Healthcare, he is offering innovative but cost-effective medical products to enhance the quality of medical procedures.
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