The increasing plastic consumption in the construction, automotive, and electrical & electronicsindustries is projected to support market growth during the forecast period. Regulations to decrease gross vehicle weight to improve fuel efficiency and eventually reduce carbon emissions are driving plastic consumption as a substitute for metals, including using aluminum and steel, for manufacturing automotive components. The market is further witnessing disruption due to the advancements in technologies and growing awareness towards biodegradable products and sustainability.
One of the evangelists in this industry is Nishu Bhatnagar, Founder & Director, Advance Molecules. As a chemical engineering graduate, Nishu started his career with a renowned Japanese company, wherein, he worked across different departments to gain the needed experience. Thereafter he completed his MBA from IMT Ghaziabad and joined a fortune 500 company named Mitsui, a leading trading house having 200 offices across countries. Nishu swiftly climbed the hierarchy to head the division for plastics polymers and raw materials. During the tenure of Nishu from 2003-2010, the division witnessed significant growth, contributing to the overall growth of the company as a whole. Nishu completed many advanced management courses like Marketing Management, Leadership Management, and other crucial business aspects on understanding the nitty-gritty of putting up a successful project.
“We were dealing with a wide range of products. And one of the biggest achievements is the introduction of CPVC in the Indian market. As CPVC is mainly for plumbing, prior to this, the pipe was made out of GI or copper. We change this to plastic with CPVC. Today, the market has grown to 200,000 MT. Having worked across countries including Japan, Singapore, and Thailand during my time at Mitsui, gave me the needed expertise to establish my own brand-named Advance
Molecules,” highlights Nishu Bhatnagar, Founder & Director, Advance Molecules.
Advance Molecules is a professionally managed plastics and polymers service company. The company provides a wide range of goods for the plastics industry. Given its expertise in the industry, Advanced Molecules has effectively catered to clients in the automotive, construction, white goods, and raw material consumable products industries. Advanced Molecules is a global chemicals firm focused on developing creative solutions for everyday requirements across a wide range of end markets. Simply put, the company purchases, stocks, and sells quality-driven additives and specialty chemicals on behalf of its clients.
Speaking of gaining real-time experience, Nishu believes being a street smart and quick learner is far more important. Further, creating a positive market presence is very crucial for any given business to succeed. For this, one has to be transparent and ethical when it comes to the approach towards carrying out business operations apart from offering quality products and services.
Also, creating a strong relationship is another aspect when it comes to carrying out healthy business. Nishu has always encouraged his team in building good relationships with the supplier, clients, and other stakeholders.
With the push towards a sustainable future, Advanced Molecules as a company have been focusing more on integrating biodegradable technology to devise products that can be easily decomposed in a matter of three months. The company is bringing in ocean-recovered plastic to play a part in driving a greener and healthier world going forward. Also, it will be expanding its business to manufacture specialty compounds utilizing Japanese technology to control plastic garbage and drive biodegradable products.
Creating A Path Towards Sustainable Future As Responsible Polymer Promoters
Drawing from his experience, Nishu advises young and budding entrepreneurs to not take any shortcuts. One should take a holistic way toward understanding and learning to leverage the knowledge and experience to push forward. One has to have a clear vision and mission with the needed flexibility to change as per the changing market dynamics.
“Nishu believes being a street smart & quick learner is far more important”
A Responsibility Towards Sustainability
As it has become imperative to safeguard environment and keep it safe for future generations, Advance Molecules was established on a sustainable model of growth through innovation while being environmentally conscious. Advance Molecules is committed to sustainability and operates from a worldwide partner, production, innovation, and marketing platform. The company provides product baskets for a variety of purposes. It not only assists in the provision of products, but it also technically assists its customers in the production of high-quality final products. Via its extensive distribution network, Advance Molecules now successfully serves automotive, construction, white goods, and raw material consumable items.
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