India’s cement industry is the world’s second-largest cement manufacturer, contributing over eight percent to the global installed capacity. Within this highly competitive industry, one prominent figure stands out as a driving force behind the success of Penna Cement, Hyderabad’s leading player: Krishna Srivastava, the Director of Sales and Marketing. With an impressive career spanning over 50 years, he brings extensive knowledge and invaluable insights that continually redefine the business’s achievements.
As the Director of Marketing at Penna Cement, Srivastava is a highly respected professional with many accomplishments. He earned his education in electrical engineering from the renowned Birla Institute of Technology and Science (BITS), Pilani. Throughout his distinguished career, he has held leadership positions across multiple verticals within the construction industry, including manufacturing, sales, and marketing.
After completing his degree, Srivastava embarked on his professional journey with ACC Cement, where he honed his skills and gained valuable industry insights. He later joined an MNC, Eternit Everest, as the Business Head, demonstrating his aptitude for excelling in strategic roles. Subsequently, he assumed the position of Whole Time Director on the Board at Zuari Cement, further solidifying his expertise and influence in the industry.
To complement his practical experience,
Srivastava pursued specialized training in industrial engineering from NITIE. He actively participated in renowned executive development programs by IIM Calcutta and IIM Ahmedabad. Notably, he enriched his knowledge through the Innovative Strategies for Dynamic Economy program offered by the Stanford Graduate School of Business.
Srivastava’s exceptional journey and extensive experiences have made him a highly respected and inspiring marketing leader. His outstanding contributions have been recognized through numerous prestigious awards, including the esteemed title of one of the 50 most talented CMOs by the CMO Council in 2012. He has also been honored with the Brand Slam Leadership Award, the Concrete Leadership Award, the International Leadership Innovation Excellence Award, and the Udyog Rattan Award conferred by the Institute of Economic Studies.
With his remarkable track record and unwavering dedication to excellence, Srivastava continues to drive success and inspire those around him in the marketing field at Penna Cement.
A Respected & Inspiring Leader
Srivastava is a remarkable leader who has successfully navigated both the marketing and manufacturing verticals within the industry, a rare feat among executives. His versatility is evident as he has adeptly handled various organizational roles, consistently achieving remarkable growth despite facing challenges.
Srivastava continues to drive success & inspire those around him in the Cement marketing field
“As a business leader, one encounters numerous obstacles”, shares Krishna Srivastava. “Resource constraints have been among the most significant roadblocks for me. However, I believe in confronting problems head-on and delegating tasks whenever possible to build a stronger and more motivated team. I entrust my team with responsibilities that instill the idea of making an impact, fuelling them to deliver their best”, he further adds.
Srivastava firmly believes that a company’s success hinges on its people. He strongly emphasizes fostering a supportive and cohesive team, setting ambitious targets, and empowering individuals to take ownership of their work. Rather than micromanaging, he guides and motivates his team, allowing them the freedom to learn, grow, and develop their skills.
He strives to inspire future generations of entrepreneurs and emerging leaders by leading by example. He advocates for a culture of continuous innovation and growth, prioritizing profitability.
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