Automotive manufacturing heavily relies on machine design to ensure efficient and high-quality production. Machine designers in this industry are focused on developing equipment and solutions that can handle the complexities, increasing demand, and reducing labor costs of automotive manufacturing. The automotive industry is continuously evolving and incorporating new and innovative technologies and specialized machine design solutions.
Ashok Kumar Sen is one such entrepreneur who along with his team under his brand TASA are working in this field of designing and manufacturing special purpose machines for 20 years. TASA has developed and is a leading manufacturer and supplier of bespoke solutions such as broaching machines including internal/external broaching, helical broaching, surface broaching, gear tooth de-burring, chamfering, rounding, pointing, swaging machines, NC/ PLC metal cutting special purpose machines that include automation, drilling, turning, milling, boring, and robotic material handling systems and for Indian and International Market.
Tasa also offers solutions for manufacturing import subsidy machines for SME and MSME sectors in India. Founder and Director of the TASA Group, A. K. Sen holds immense knowledge and experience in the field of design and development of machine tool systems. A known entity in the field of machine design for the automotive manufacturing sector in INDIA, he along with his specialized and experienced team is responsible for developing new machines with innovation and meeting customer’s specific machining requirements.
Driving Success through Perseverance
Tasa has worked with some of the reputed names in the automotive sector such as Tata Motors, Ashok Leyland, Mahindra Group, Escorts, RSB Transmissions, Bharat Gears, Bonfiglioli, JTEKT, Honda, GNA, Natesan, VE Commercial and Indian Defence. The focus is always on customer requirements, technology, flexibility, quality, and delivery, which allows the company to constantly innovate and offer new and better solutions to its clients.
Tasa's expertise is providing innovative and high-quality solutions to clients in the manufacturing industry, constantly adapting and expanding the company's offerings to meet clients' needs and stay competitive in the Indian market. A. K. Sen feels that along with investments in Research and Development, the focus should also be on the people of the organization. "To run an organization in current times one has to nurture and develop a team of thinkers 'who think outside the box'. We at Tasa have developed innovations and opportunities that were previously thought to be impossible. Along with having big ideas, I also had huge faith in my team. I constantly encouraged them, provide them with a platform to execute their ideas, encourage them to attempt something new, accept the challenges, and support them in their own creative aspirations. The ability to lead with a vision was crucial in changing our team", shares Ashok Kumar Sen, Founder & Director.
It is these investments in people and technology that have helped Tasa achieve great heights but the journey has its own challenges. One of the major challenges that A.K. Sen faced while establishing and running the business was the shortage of skilled labor, lack of qualified and skilled engineers, and the need for more financial support through government incentives for MSMEs and SMEs. Make in India is a great initiative but there are still import machines that are being procured as scrap, reconditioned in India, and sold at premium prices which cannot be afforded by SoMe or MSME. This hampers the initiative.
With a passion for manufacturing & designing, A.K. Sen drives success and stays ahead in a constantly evolving industry
Despite working on an import subsidy machine since 2000, A. K. Sen had not received any government incentives until his machine was displayed at the Indonesia Machine Tool Exhibition in 2019, for which he is thankful for the initiative of the EEPC through AIFM. The high cost of operating in government-approved industrial zones makes it difficult for industries to recover their costs. A. K. Sen recognizes this issue and suggests that the government must assess and provide incentives for relocating unauthorized area industries and offer support to See and MSME industries. Despite these challenges, A.K. Sen and Tasa have persisted in their efforts, and their journey of growth has been marked by determination, perseverance, and innovation in the face of numerous challenges.
Leading with Trust
A.K. Sen's leadership philosophy center’s around empowering and supporting his team while focusing on and keeping customer satisfaction and innovation at the forefront. His trust in his team's abilities helped him make wise choices and meet customer demands. A.K. Sen inspires his team by helping them set goals, overcome obstacles, and offer them motivation to improve their performance continually. To stay aligned with periodic advancements in the industry and the tech world, the Tasa team attends conferences, gathers information from various knowledge-sharing platforms, and conducts brainstorming sessions to discuss ideas and technology with co-workers, experts from other departments, and business partners.
This helps the team anticipate changes and learn about new technologies, enabling them to offer cutting-edge solutions to their customers. TASA has also been awarded the FIE Foundation Award in IMTEX 2013. Tasa has developed High Precision CNC Vertical Grinding Machine with hydrostatic technology and plans to introduce CNC High-speed Hobbing and CNC Power Skiving. The company, under his leadership and great teamwork, will continue to develop innovations and opportunities that have been previously thought to be impossible.
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