As the fundamental food crop, rice is India's most significant cereal food crop, accounting for one-fourth of the country's total cropped land. According to Mordor Intelligence, the India rice market would grow at a CAGR of 2.7 percent throughout the forecast period (2022- 2027). Basmati rice is regarded as one of the greatest rices in the world, distinguished by its smooth, slender, tapering grains, distinct aroma and flavour, and grain elongation quality when cooked. India is one of the world's major rice exporters.
This is where Anvi Exim, one of India's biggest basmati rice producers and exporters, deals with 30 different types of Basmati and non-basmati rice. In its pursuit of developing the best-in-class kinds of basmati rice, the firm has drawn on decades of knowledge.
Anvi Exim exclusively chooses the best basmati grains and uses cutting-edge technology to evaluate each batch of rice for purity in order to maintain tight quality requirements. Anvi Exim saw the necessity to bring in a procession of rice varieties with graded quality to suit the demands of various communities since unorganised and inconsistent quality items crowded the market.
In an exclusive interaction with Industry Outlook Magazine, Anshul Garg, Business Head at Anvi Exim walks us through his professional journey along with the unique traits of the company.
Give Us A Brief Overview Of Anvi Exim.
We export rice under two promising brands that represent our heritage: Little India and Jaisal. We have partner mills in Punjab and Haryana, as well as a cutting-edge processing and packaging plant in Rajasthan. We sell over 30 different types of rice, but basmati rice is our specialty.
Our strengths have always been flawless quality and on-time delivery. We have a presence in Dubai and participate in a number of prominent international shows, including Gulfood Dubai, Anuga Germany, SIAL Paris, and IFE London among others. Our objective is to have our brand in every household in the globe and to deliver the finest service to our consumers.
Since our product dominates the market, we believe in understanding what we're doing at an expert level. If a company provides the highest quality, the market lavishly rewards it. We visit with
farmers, listen to mills' issues, and collaborate with them on research to constantly improve product quality.
What Are The Various Roles & Responsibilities That You Currently Shoulder At Anvi Exim? What Are Some Of The Most Challenging Aspects Of Your Role And How Do You Overcome Them?
I am the Business Head at Anvi Exim, where I oversee the company's business development team and oversee participation in international exhibits as well as direct marketing initiatives. Another intriguing aspect is the market's fast-paced and dynamic character. Customers want steady pricing in the commodities market, where prices change at all times. To overcome these obstacles, I believe that internal processes and structures must be strengthened. I always make certain that standards and processes are clearly written out, and that there is good communication and follow-up.
Tell Us About The Expertise You Possess In The Basmati Rice Industry. How Are You Driving Growth Within The Company?
Our strength has been in sourcing, quality, and brand value, where we drive unrivaled competence in the basmati rice market. Our partner mills are located in the heart of basmati rice crops in the states of Punjab and Haryana. We maintain strong quality controls, including mandatory certifications and pesticide control.
We are really proud of our brand, Little India, which has cutting-edge design and clever packaging to make it incredibly consumer friendly. We think that investing in business development, quality control, and ongoing research and development are key to propel the company's success. These three factors serve as our foundation for efficient operation and functioning.
What Have Been The Most Significant Milestones That You Have Achieved So Far In Your Professional Journey? What Is Your Guiding Leadership Philosophy?
The first major milestone for every firm is to reach ten million dollars in sales. We accomplished it in the first year and doubled it the next year. Another significant accomplishment is the placement of our brand in the market and the huge reaction we received, which generated a lot of confidence in our ability to scale up.
How Do You Keep Yourself Well Aligned With The Periodic Revolutions Occurring Within Your Respective Industry And The Tech World?
This, I believe, is the age of data and efficient systems. With the agricultural commodities sector being so competitive, anybody who can manage data efficiently and quickly with agile technologies has a chance to become a market leader.
Our strength has been in sourcing, quality, and brand value, where we drive unrivaled competence in the basmati rice market
Research and development is also becoming increasingly crucial in order to continuously improve and differentiate in this age of modern technologies. We have state-of-the-art ERPs, CRMs, and data management technologies for efficient operation and staying ahead of the competition. We also believe in touch R&D and aim to better our processes and products via innovation.
As A Successful Business Leader, What Would Your Advice Be To Young Aspirants Who Aspire To Become Business Leaders And Entrepreneurs In The Future?
Elenor Roosevelt once said, "The future belongs to those who trust in the beauty of their aspirations." It all starts with a vision or a dream. It is simpler to realise your ambitions now, when technology is at its best and it is getting easier to reach out to any area of the world. With the blooming start-up culture, new entrepreneurs should dream large, take risks, and accomplish the most.
